If you want to stay ahead of the competition, it’s important to keep your brand fresh and relevant. And one of the best ways to do that is by working with a motion design agency. A motion design agency can help you create engaging video content that will capture your audience’s attention and leave them wanting more. They can also help you develop a unique visual style for your brand that will make you stand out from the rest. So if you’re looking for a way to take your brand to the next level, don’t underestimate the power of motion design. If you’re thinking about working with a motion design agency, in this article, we’ll be covering the reasons why it’s a smart investment.
What is motion design?
Motion design is a subset of graphic design that combines graphic design principles with animation and video production to convey a message or tell a story. It is used to create a richer and more engaging experience for the viewer and add depth to the narrative. Motion design can take a variety of forms and may include animation overlays, such as data visualizations, icons, illustrations, and explanatory text. It is often used to educate people about a product, process, or concept, inspire a particular emotional response, raise awareness about a service, product, or initiative, or simply enhance the digital and social engagement of a brand. Motion design has been shown to improve ad performance, receive technical boosts in algorithms, and increase the time spent on a page. It may involve steps such as concept development, script writing, storyboarding, illustration, and animation. It is created by highly talented motion designers with decades of industry experience and is used to create dynamic content with motion branding.
What are the benefits of working with a motion design agency?
1. Improved Brand Awareness
Working with a creative agency can be incredibly beneficial to those looking to improve brand awareness. Motion design can help bring the brand and its message alive, connecting people with a product or service on an emotional level beyond what traditional advertising can do. This results in a more tangible connection between the company and its potential customers, as well as clarification of the purpose, mission, and values that make up the brand.
2. Enhanced Visual Appeal
Working with a motion design agency can vastly improve the visual appeal of a project by utilizing their range of services, such as 2D and 3D animation, to create unique and engaging videos. By using motion design videos, complex data can be presented in an easy-to-digest and visually appealing way, making it easier to understand and thus more engaging to potential customers. Motion design videos can also help to promote a product, by highlighting its unique features and benefits, and quickly conveying how it can benefit potential customers. Furthermore, agencies can help to create an emotional connection with potential customers through the use of branded motion graphics and social media content. A well-crafted video can also help to boost conversions, resulting in increased sales. All these benefits demonstrate why working with a motion design agency is an excellent way to improve the visual appeal of a project.
3. Improved Engagement with Audiences
Working with a motion design agency can help to improve engagement with audiences by providing shareable and reusable assets that promote brand individuality and stand out from the competition. These assets can be used to boost brand interactivity, which helps to capture the attention of viewers and keep them engaged with the brand. Additionally, such agencies provide fast turnaround times and high-quality content at an affordable rate, helping to ensure that the customer’s needs are met.
4. Increased Efficiency and Effectiveness
Working with a motion design agency can increase efficiency and effectiveness by providing access to a multi-skilled team, a dedicated project manager, Slack communication, a project management dashboard, same-day turnaround, 2D and 3D motion design, software savings, and more. The agency’s upfront pricing and quick responses enable customers to receive exceptional customer service with extraordinary outcomes mobilized faster than hiring in-house. This results in reduced turnaround time, stress, cost per asset, and time spent on hiring and onboarding staff, allowing customers to ship faster, cut costs and maximize their time. With 4.8 star reviews and 5 out of 5 Clutch ratings, customers can trust the agency to deliver high-quality, effective results.
5. Expand Your Reach
Working with a motion design agency can help expand your reach by allowing you to tap into new and exciting ways to engage with your audience. By exploring the latest technologies and trends in the industry, you can find creative solutions and develop innovative approaches to reach different markets. With the help of an experienced team of experts, you can learn more about how to effectively use motion design and other forms of media to communicate your message. Additionally, entering a new dimension of motion design opens up opportunities to reach a broader audience and create more memorable digital experiences. By getting started now, you can explore the possibilities and find the right solution to fit your needs.
6. Increased Creativity
Working with a motion design agency can increase creativity by providing access to a multi-skilled team, a dedicated project manager, and same-day turnaround for projects. With a motion design agency, projects can be completed in a fraction of the time that would be needed if working alone, as all members of the team are able to collaborate and contribute their expertise. Additionally, motion design agencies offer access to advanced software and tools that can help create more immersive and realistic 3D animations. These animations can provide visual depth and communicate complex ideas that would not be possible through text alone. By using the tools and resources available through motion design agencies, creativity can be unleashed in ways that would not be possible without the help of a skilled team.
7. Opportunities to Innovate
Working with a motion design agency can help to innovate your product or service by showcasing unique features and benefits, highlighting what sets them apart from competitors, and building a strong emotional connection with potential customers. Motion design agencies like this offer access to multi-skilled teams, dedicated project managers, Slack communication, project management dashboards, same-day turnaround, 2D and 3D motion design, savings over £600/month on software, and more. This can all help to drive creativity, inspire exploration, and support businesses in realising their dreams – all of which can lead to innovation.
8. Increased Brand Credibility
Working with a motion design agency to create vivid visual identities and animated videos can have a positive effect on brand credibility. By demonstrating a product’s features and benefits in an engaging, creative way, potential customers can develop an emotional connection with a brand, helping them to recognize it among the competition. Additionally, motion design can help communicate complex ideas quickly, ensuring that customers have a thorough understanding of a product and its features. Through the use of motion design, companies can create memorable experiences for potential customers that can generate positive word-of-mouth, leading to increased brand credibility.
9. Increased Appeal to Customers
Working with a motion design agency can greatly increase the appeal to customers by creating an emotional connection with potential customers that showcases the unique features and benefits of the product. Videos can help to quickly demonstrate how a product works and what it can do for the customer in a way that text cannot. Higher quality motion graphics can also be used to entertain and capture the attention of the customer, helping to drive conversions and increase sales. Additionally, partnering with a motion design agency allows for a comprehensive solution to the customer’s problem with upfront pricing, quick responses, and creative professionals that specialize in their field. This can help to provide exceptional customer service and ensure that customers are inspired to take action after viewing the video. All of these factors combine to make partnering with a motion design agency a great way to increase the appeal to customers.
10. Increased Ability to Tell Stories
Working with a motion design agency can bring an increased ability to tell stories due to the professionals’ experience in creating engaging visuals and animations. Motion graphics use words and graphics to craft a narrative in an effective, powerful way. Not only that, but motion graphics visuals can provide a real depth to help the viewer to see into spaces and notice the movement of light, helping to communicate complex ideas. Additionally, motion design agencies are well-versed in video production, advertising, broadcast video, corporate photography and more, allowing for a wide range of options for storytelling. Working with a motion design agency can help reduce the turnaround time for digital ads, and help to make the process of creating motion graphics videos less stressful. Ultimately, motion design can be a powerful tool to help bring stories to life.
How to find the right motion design agency for your needs?
Step 1: Researching motion design agencies
Researching motion design agencies can be a daunting process, but if you know what to look for you can find the right one for your needs. Here are some steps to help you on your journey:
- Create a list of the motion design agencies you are interested in and review their portfolios. Look for examples of work that is similar to what you need created and make sure the quality matches your desired standards.
- Read reviews from other clients who have worked with the motion design agencies you are considering. Find out what their experiences were like and take any feedback into account when making your decision.
- Ask for a quote and a detailed timeline. Make sure you get a clear view of what the agency will be able to deliver within the timeframe and budget you have in mind.
- Check that the agency has the right resources and experience to complete your project. Ask questions and make sure they can deliver the level of quality you need and that they understand your vision.
- Make sure there is clear communication between yourself and the agency, and that you will be able to provide feedback and make changes during the project if needed.
By following these steps, you should have a better idea of which motion design agency is the right one for you. Make sure you take the time to research and compare each option to ensure you get the best results. Good luck!
Step 2: Assessing their experience and skill set
Step 1: Research the agency’s portfolio and reviews to get an idea of the types of projects they have done in the past, and the level of quality they can provide.
Step 2: Check their team’s qualifications and experience to ensure that they have the knowledge and skills necessary to design professional-quality motion graphics.
Step 3: Ask for samples of their work, if possible. This will give you an even better idea of the quality of their work.
Step 4: Ask the agency to provide a clear timeline and deadlines for the motion design project. This will help ensure that the project is completed on time and to the highest standards.
Step 5: Make sure that the agency has clear communication channels with their clients throughout the whole process. This will enable you to give feedback and make changes as needed.
Step 6: Ask about additional services the agency provides, such as project management, Slack communication, a project management dashboard, 2D & 3D motion design, and software savings. This will help you decide if the agency has the full package of services you need.
Step 3: Evaluating their pricing strategy
Step 1: Research the motion design agency by looking at their reviews and portfolio. Get an understanding of their level of expertise in animation and motion graphics.
Step 2: Compare the pricing structure of different agencies. Most motion design agencies offer fixed or hourly rates. Look for agencies that offer transparent and upfront pricing.
Step 3: Evaluate their timeframes. Consider the agency’s ability to deliver your project within the desired timeline.
Step 4: Get an understanding of the additional services offered. Many motion design agencies offer additional services such as digital marketing campaigns, content marketing 2D & 3D animation, graphic design, etc.
Step 5: Ask for a free sample video. This will give you an idea of the quality of their work.
Step 6: Read reviews from previous customers. This will give you an indication of the customer service and quality of the motion design agency.
Step 7: Decide on the motion design agency that is the best fit for your project. Make sure that their pricing structure, timeframes, and services align with your needs.
Step 4: Having a conversation about your needs and goals
Having a conversation about needs and goals can help find the right motion design agency for your needs by allowing you to better understand the specific features and benefits of the motion graphics they offer, as well as determining the timeframe and cost associated with each project. This will help ensure that you get an agency that is best suited to meet your needs and goals, while also providing the best value for your money.
Step 5: Getting references from past clients
If you are looking for the right motion design agency to help you achieve your vision, the best way to get references from past clients is to look for reviews on websites such as Clutch. This gives you a direct look at previous customer experiences, and will help you understand the level of professionalism and creativity of the agency. Additionally, you can look for awards and recognitions that the agency has received, such as Clio Awards, which will give you an indication of the quality of work the agency has produced.
You can also get in touch with the motion graphics studio directly, and ask for a call to discuss your project. During this call, they should be able to explain their process, provide a timeline and share their portfolio of past works. This will help you gauge their level of expertise and ensure that they are capable of delivering on your expectations.
Finally, you can look at the client list of the motion design agency, to see if they have worked with industry-leading companies, such as Google and Apple. This will give you an idea of the type of projects they have handled in the past and the quality of the work they have produced.
By taking all these steps, you can be sure to find the right motion design agency for your needs.
Step 6: Checking their reviews and ratings
- Research the motion design agency you are considering using. Look up customer reviews and read what previous customers have to say about their experience.
- Check ratings and ratings websites such as Yelp, Google, and Trustpilot to see the overall rating of the company.
- Ask for a portfolio of the company’s past work. Review it and make sure that the style of work is in line with what you’re after.
- Research the customer service of the agency. Read online customer feedback and look for any common complaints about the agency’s customer service.
- Speak to the customer service team to get a feel for their level of expertise and professionalism. Ask them questions about the services they provide and how they can customize the services to meet your needs.
- Make sure the company is accredited and licensed. Check the Better Business Bureau and other regulatory bodies to make sure that the company is reputable and up-to-date with all necessary licensing.
Step 7: Considering the type of work they offer
When evaluating the type of work offered by a motion design agency, there are several key considerations to take into account. Firstly, it is important to view examples of the studio’s past work to get an idea of the quality of the services they provide. Secondly, it is essential to have a good understanding of your goals and expectations for the project, and to ensure that the creative studio is able to deliver on these. Thirdly, it is important to establish a communication channel to ensure that both parties are on the same page throughout the duration of the project. Finally, it is important to consider the studio’s location and customer base to get an idea of the expertise level and experience. For example, if the studio has a list of high-profile customers, such as Google and Apple, this is a good indication of the quality of their work. Additionally, if the studio is located in a city like Milan, this could also be a sign of their experience and expertise.
Step 8: Assessing their customer satisfaction score
Step 1: Research customer reviews of the agency. Check online review sources such as Clutch, Google, and Yelp for customer ratings and comments about the agency.
Step 2: Ask for references. Ask the agency for references of satisfied customers who have already used their services.
Step 3: Calculate the Net Promoter Score (NPS). Once you have gathered customer feedback, calculate the average NPS. This is a metric used to measure customer satisfaction with a range of 0-10, with 10 being extremely satisfied.
Step 4: Identify areas of improvement. If the NPS score is low, identify areas of improvement and take action to address any issues.
Step 5: Follow up with customers. Follow up with customers to ensure that their satisfaction is being maintained and to get feedback on areas where the agency can improve.
FAQ
What is motion design?
Motion design is a subset of graphic design that uses graphic design principles in an animation or video production context. It is used as a richer way to communicate with the viewer and add depth to the story and message in the form of motion graphics. Motion design can take a variety of forms, from entirely animated to incorporating video footage with overlays of data visualizations, icons, illustrations, and explanatory text. Motion design is used to educate viewers on a product, process or concept, inspire a particular emotional response, or to raise awareness about a service, product, or initiative.
Motion design has numerous advantages, such as increasing engagement and boosting marketing campaigns and storytelling efforts. It is also proven to improve digital ad performance, receive technical boosts in algorithms for social media feeds and search engines, and receive a 200-300% higher click-through rate than static email designs. Motion design also elevates brands above their peers and can be produced with the help of a motion design agency.
What services does a motion design agency offer?
A motion design agency offers a range of creative services including illustration, animation, motion graphics, and 3D renders using software such as Adobe Illustrator, After Effects, and Cinema 4D. These services can be used for logo animation, multi-channel video campaigns, and other motion graphic projects. The agency also provides a tech-enabled subscription model for speedy, high-quality motion graphics design and development. Other services offered by a motion design agency include helping to communicate complex ideas through video content and providing motion design support for websites, digital campaigns, presentations, and ads. Additionally, the agency helps to create motion graphics that promote brand individuality, stand out from competitors, and shareable and reusable assets.
What are the benefits of hiring a motion design agency?
The benefits of hiring a motion design agency are numerous. With a highly skilled team of motion designers, you can get modern, fast-turnaround video content that will save you up to £37,000 per year compared to hiring internally. Furthermore, you can get on-brand motion graphics designed to enhance your website, digital campaigns, presentations and ads, giving your marketing and creative teams access to next-gen motion design.
Motion design also increases engagement and boosts storytelling efforts. It is attention-grabbing, and helps communicate complex ideas and messages clearly and effectively. Plus, with a professional motion graphics studio, you can expect a clear schedule with specific deadlines, as well as clear communication throughout the entire process and the ability to give feedback and make changes.
Ultimately, motion graphics videos can have a positive impact on your business and help you stand out from the competition with shareable and reusable assets.
How can motion design help elevate my brand?
Motion design can help elevate your brand by providing engaging visuals that help to tell a story. Motion design combines elements of graphic design and animation to create compelling visuals that grab the attention of the viewer and hold their interest. Motion design can be used to communicate a message, educate on a product or process, inspire an emotional response, and even to raise awareness about a service, product, or initiative.
Furthermore, motion design has been proven to increase engagement, boost marketing efforts, and even increase revenue. Studies have shown that motion ads have 1.5x more clicks than static ads and that emails with videos have a 200 to 300% higher click-through rate than static emails.
Therefore, for any enterprise that wants to stand out from the crowd and increase its digital and social engagement, motion design is an invaluable asset. At Creative Island, we have a team of top graphic designers and animators. We offer a quicker turnaround time than any other motion design agency. We are also 20x quicker and 30% more affordable than typical expensive agencies.
So, if you’re looking to elevate your brand and take it to the next level, motion design is the perfect solution. With motion design, you can create stunning visuals that will engage your viewers and keep them coming back for more.
What expertise do motion design agencies have?
Motion design agencies are experts in combining motion, graphic design, and sound to create an engaging visual experience. They have the skills and knowledge required to create high-quality motion graphics for websites, digital campaigns, presentations, and digital advertising. Motion design agencies also have the creative and design expertise necessary to produce modern, fast-turnaround, and visually appealing video content. By utilizing the services of a motion design agency, companies can save time and money compared to hiring the services of an in-house motion graphics artist.
Motion design agencies have the technical know-how to create motion graphics that are attention-grabbing and engaging for viewers. Their graphics can be incorporated into animation and video footage to create visuals that complement and enhance the content. Motion graphics are used to educate viewers on a product, process or concept, as well as to inspire a desired emotional response or to raise awareness about a certain service.
Motion design is proven to have a positive effect on digital and social engagement for businesses. It increases clicks on motion ads compared to static ads, boosts revenue, and has a higher rate of click-throughs on emails. Motion design is also great for elevating a brand above its competition. Therefore, motion design agencies are invaluable resources for companies that want to take their branding to the next level.
What types of motion graphics design can a motion design agency create?
A motion design agency can create a variety of motion graphics design for its clients. These include logo animations, multi-channel video campaigns, sales and marketing content, training and educational videos, and storytelling videos. Logo animations are a great way to promote a product or service, as the visuals are clear, colourful, and memorable. Motion graphics animation videos can also be used to tell stories, such as the history of a particular product or industry. Training and educational videos are another popular use case, as motion graphics videos are able to effectively engage viewers while conveying important information. Finally, motion graphics animation can be used to create sales and marketing content, boosting conversions and providing viewers with an informative and entertaining experience.
What is the cost of hiring a motion design agency?
It can be quite costly to hire a motion design agency, depending on the scope of the project and the level of complexity. Generally, motions graphics projects start at $2000 to $3500 for a 60 second video, and can go up to $4500. The factors that influence the cost include the type of video, the reputation of the agency, the hourly/daily rates, the length of the video, and the technical difficulty of the project. When planning for a motion graphics project, it’s important to keep in mind that the cost may vary depending on the type of video you need. For example, a video with a lot of animation, such as an explainer video or an animated logo, may cost more than a standard video with less animation. Additionally, more complex projects, such as UI/UX animations or advanced VFX, may be more expensive to produce.
What is the process of working with a motion design agency?
When working with a motion design agency, the process generally follows these steps:
- Interview: A professional motion graphics studio should begin the process with an interview to get to know your business and understand your goals.
- Schedule: The agency should be able to provide a clear schedule with specific deadlines to meet each milestone.
- Communication: Clear communication throughout the entire process should be maintained to ensure everyone is on the same page.
- Feedback: You should also be able to give feedback and make changes during the process.
- Concept Development: Motion design production involves concept development, script writing, storyboarding, illustration, and animation.
- Team: A motion graphics production team with highly talented motion graphics designers should be employed to create dynamic content with motion branding using animation styles.
- Software: Motion graphics should be created using software such as Adobe Illustrator, After Effects, and Cinema 4D.
- Projects: The team should be able to assist with logo animation, multi-channel video campaigns, or any other motion graphics project.
- Motion Design: Motion design is a subset of graphic design that uses graphic design principles in an animation or video production context.
- Types: Motion design takes the form of entirely animated elements or video footage with animation overlays such as data visualizations, icons, illustrations, and explanatory text.
- Benefits: Motion design increases engagement and boosts marketing and storytelling efforts and has a proven track record of improving digital ad performance.
- Outcome: Any enterprise that wants to elevate itself higher than its peers would do amazingly well including motion graphic design in its branding.
How do I find the right motion design agency for my needs?
Finding the right motion design agency for your needs doesn’t have to be a difficult process. Here are the steps you should take to ensure you get the best service for your project:
- Research motion design studios and watch their portfolios to get a better understanding of the type of work they do.
- Make a list of potential motion design studios that fit your project needs.
- Contact each agency and have a conversation to get to know them better. Ask questions about their process, pricing, and timeline.
- Request examples of their work and make sure that it matches your vision for the project.
- Ask for testimonials and references from past clients to ensure quality of work.
- Make your final decision and get started on your project.
At Motion The Agency, we can help you make the most of your video content by creating engaging motion graphics and 3D renders. We focus on understanding your business, giving feedback on creative direction, and proactively suggesting options to ensure your video content has maximum effect. Contact us today to get started!
How long does it take to create a motion graphics video?
Creating a motion graphics video can take anywhere from a few hours to a few weeks, depending on the complexity of the video. Generally, the process of creating a motion graphics video includes the following steps:
- Establishing an Idea: Brainstorming and sketching ideas for the concept of the video.
- Research & Scripting: Researching and gathering information to support the story, then creating the script.
- Storyboarding: Developing a storyboard of the video to visualize the desired visuals.
- Designing: creating the characters, backgrounds and other elements in the video.
- Animating: Animating the characters, backgrounds and other elements.
- Sound Design: Choosing the right sound effects and music to fit the video.
- Editing: Editing the video and putting it all together in the correct order.
- Rendering: Rendering the video and preparing it for delivery.
The time it takes to create a motion graphics video depends on the length of the video, the complexity of the animation and the amount of time required to complete each of these steps.
