Breaking through the noise in an increasingly video-saturated world is no easy task. It’s time to take your marketing videos up a notch and propel your campaigns into the future with animated videos.
The narrative possibilities of animation can open up new opportunities for businesses to engage with customers, make meaningful connections, and achieve results.
Whether you’re looking to breathe life into websites and social media or add dynamism to product demos and explainers, animation is the ideal way to grab attention like never before.
From 2D traditional drawing to 3D stop-motion and whiteboard cartoons, discover how you can leverage different styles and approaches for far-reaching impacts on viewers. And explore all that goes into making engaging marketing videos from concept design, audio effects, voiceover talent, motion graphics, post production & more!
Get ready to unlock the potential of animation technology as we unlock creative strategies & ideas that will power the future of digital marketing in 2023 and beyond.
What are the benefits of creating animated marketing videos?
Animated marketing videos help brands express their core offering in a highly creative way. Through captivating visuals and sound, they quickly grab viewers’ attention and drive the message home.
Dynamic visuals effectively capture attention, hold it, and influence attitude and behaviour. Animation effortlessly conveys complex information in a concise format with pithy dialogue. Messages can be planted to stimulate imagination and make an impact at an emotional level that’s unmatched by any language.
Also, animation allows you full control from storyboards to editing, giving your brand the artistic freedom to make any type of video that fits its vision. And with personalized characters and witty narratives, it’s easier for potential customers to relate on a deeper level – even inspiring them to take action!
In short, bright animation helps brands tell stories like no other medium can do efficiently – making it an invaluable tool in modern-day marketing strategies.
1. Improved Understanding of Product or Service
Creating an animated marketing video can help to improve the understanding of a product or service by showing the product in action and highlighting its features and advantages. Animated videos can be used to explain complex concepts, ideas, processes and products in an engaging and entertaining way. Animated videos are not just limited to product demonstrations; they can also be used to educate, inform and inspire potential customers. Animated videos have the power to grab and retain the attention of viewers, and can help to increase the confidence in a product or service. Animated videos are also shareable and can be used in various forms of paid advertising, making them an effective tool to help businesses reach their target audience.
2. Increased Engagement Rate
Creating animated marketing videos is an effective way to increase engagement rates. Animations are visually stimulating and can be used to capture people’s attention right away. Animation also appeals to an emotional level in viewers, allowing them to connect better with the content and engage with it more. Additionally, animation can be used to differentiate a brand from its competition and create a memorable brand image. Through the use of bright colors, unique shapes, and captivating action, an animated marketing video can be an immersive experience for audiences. Animation can also be used to trigger nostalgic feelings in viewers, making them more likely to engage with the content and share it with others. Lastly, tracking video performance, email sends, and ad performance can help marketers understand how their campaigns are performing and how to improve them in the future.
3. Improved Recall of Information
Creating an animated marketing video can improve recall of information by providing an engaging and visually stimulating way to present information. The visual and auditory elements of the video help viewers remember and recall key information as they provide mutually reinforcing ways of understanding the information. Additionally, the visuals and audio of the video help to capture the attention of the viewer and make the information easier to digest and retain. Furthermore, animated videos can condense complex concepts into shorter time frames, allowing viewers to quickly understand the message without the need for extra filler information. By using animation to share knowledge, marketers can create more cost-efficient and effective promotional videos that will stand out to viewers.
4. Improved Brand Awareness
Creating an animated marketing video can be an effective tool for improving brand awareness. Animation is a powerful medium for conveying a company’s message in a concise, visually appealing way that resonates with viewers. Animations are versatile in their use and can be used across all stages of the sales funnel, from raising awareness to educating prospects about a product or service. By utilizing a reoccurring character or representative, businesses can develop an interesting and unique identity that viewers can become familiar and loyal to. Animated videos also help to develop more sophisticated creatives and brand icons that can capture a viewer’s attention, making it easier to market a product or service. Finally, animated videos can help to create a strong brand identity by telling stories that viewers can relate to, developing a more personal connection that leads to long-term relationships. In summary, creating an animated marketing video can be an effective way to increase brand awareness, by creating an easily digestible, visually appealing, and memorable presentation of a company’s message.
5. Increased Website Traffic
Creating animated marketing videos can increase website traffic by providing highly valuable content that attracts the visitor’s attention and makes them stay on the page longer than usual. It also helps to boost the website in search results, as Google takes this as a sign that the site contains valuable content. Animation can be used in a variety of marketing strategies, such as landing pages, sales pitches, trade shows, email marketing, online advertising, and social media channels, to reach out to potential customers and increase brand awareness. Animations can capture viewers’ attention and convey messages more effectively, making them an important asset in any successful marketing plan.
6. Increased Website Conversions
Creating animated marketing videos can be an effective way to increase website conversions as they are known to grab attention, engage emotions, and inspire action. An attractive and engaging video on a landing page, sales pitch, trade show, email marketing, online advertising, and social media channels, can help to simplify a message and position a product or service as a desirable ‘magical gift’. Research shows that home page explainer videos can increase conversions by up to 300% and 73% of online consumers are more likely to buy a product or service after seeing an engaging explainer video. Animated marketing videos help businesses to cut through noise and to connect with customers in a unique way, helping them to understand and trust a brand more easily.
7. Improved Social Media Engagement
Creating animated marketing videos can significantly improve social media engagement, as they are highly visually appealing and draw people in more quickly than live action videos. Animation can also conjure up feelings of nostalgia, which can help people connect with the video on an emotional level. As a result, people are more likely to engage with it, comment on it, or share it with their friends and family. Additionally, animated videos typically stand out more due to the unique shapes, colors, and captivating action they contain, which can help differentiate a brand from its competitors.
8. Increased Customer Satisfaction
Creating animated marketing videos can increase customer satisfaction by allowing businesses to showcase their products and services in a unique and engaging way. With top-rated sellers like Stevesexplainer, Anymatic, Snoutcloud, Piximove, Olanpro, Danielpaliz31, Raj2016, AA__production, and Doodleshop offering high-quality animations, businesses can create videos that attract customers and provide them with a better understanding of their offerings. Through the use of animated videos, businesses can effectively communicate their message and improve clarity. These videos can also help capture the attention of customers and showcase the unique aspects of their products, services, and brand. By creating animated marketing videos, businesses can provide customers with an immersive experience that helps to build trust and loyalty.
9. Increased Email Marketing Open Rates
Creating animated marketing videos can increase your email marketing open rates in a variety of ways. First, videos are more engaging than text, making them more likely to capture attention and draw readers in. Second, videos make it easier to communicate complex ideas and concepts quickly. Third, videos are more likely to be shared and liked on social media, which can lead to an increase in email open rates. Lastly, videos can be used to personalize and target specific audiences, which can lead to higher open rates. By creating animated marketing videos, you can reach a larger audience and increase your email open rates.
10. Improved Trust and Credibility
Creating animated marketing videos can help to improve trust and credibility by engaging customers on an emotional level. Through the use of compelling stories and visuals, animated videos have the ability to grab attention and inspire action. Animation can also help simplify complex information, allowing it to be presented in an engaging and enjoyable way. Furthermore, the use of Hollywood techniques, such as voiceover and music, can create a much more powerful and immersive experience. By utilizing these techniques, businesses can connect with their audience in a whole new way, creating an emotional connection that can help build trust and credibility.
Best ideas for creating animated marketing videos in 2023
1. Brand Storytelling
Brand storytelling can help create effective animated marketing videos in 2023 by leveraging the power of visual storytelling to engage potential customers and build brand loyalty. Animation is a great medium to tell stories, as it can capture attention and convey even complex information in an entertaining way. By focusing on the customer’s pain points and introducing the product as a solution, marketers can make sure their branding is organic and blended within the story. Additionally, they should use the colors of their brand as the main palette of the video. Furthermore, by incorporating the brand’s logo in dramatic fashion, marketers can make sure their brand sticks in the audience’s minds without them even realizing it. Finally, explainer videos can help promote core values and build a strong brand image when incorporated into advertising, social media content, website, and email marketing. With the right storytelling techniques and animation, businesses can create powerful animated marketing videos that engage their target audiences and create brand loyalty.
2. Capture Attention
How can you capture attention for an animated marketing video in 2023? [Step-by-step instructions]
- Get creative. Think outside of the box to create a unique and captivating storyline for your video. Remember that audiences have short attention spans, so you need to grab them from the very beginning.
- Make it visually appealing. Use vibrant colors, unique shapes, and engaging visuals to draw your audience in. Animation can help differentiate your video from the competition and make it stand out from the crowd.
- Keep it short. Aim to keep your video under 2-3 minutes. If it’s too long, your audience will lose interest.
- Make it simple. Use transitions, effects and visuals that complement your words, not contradict them. Keep your message clear and concise.
- Focus on emotions. Make sure your video appeals to your viewer on an emotional level. This will help create a connection and make them more likely to engage with it and share it with others.
- Use relevant keywords. Include relevant keywords in the video description and title so that it shows up in Google search results. This will help increase traffic to your website and make it more visible to potential customers.
- Include a call-to-action. Make sure your video includes a clear call-to-action at the end. This can be a link to your website or a sign-up page. This will help turn viewers into customers.
3. Engage the Audience
In 2023, engaging an audience with an animated marketing video can be a great way to get your message across. Here are a few steps you can take to ensure that your video is successful:
- Understand your audience: Before you do anything else, you need to make sure that you understand who your audience is—their age, interests, lifestyle, gender identity, etc. Creating customer personas can be a great way to better understand your audience.
- Grab their attention: Start your video with a question or phrase that will capture the attention of your viewers. If you can make a connection to your audience, they’ll be more likely to watch the whole video.
- Consider the customer journey: It’s important to think about where your video fits into the customer journey and marketing funnel. This will help you understand what video type and style will best suit your needs.
- Make it visually appealing: Videos that have bright colors, unique shapes, and captivating action are the ones that will draw people in. Animation is a great way to make sure your video stands out from the rest.
- Tell the right story: Make sure the story you tell with your script focuses on the customer’s pain points and not on the product’s benefits. This will help them connect to the video on an emotional level.
Following these steps will help you create an animated marketing video that will engage and captivate your audience in 2023.
4. Inform Your Audience
In 2023, creating an effective animated marketing video requires understanding your audience and their needs. Knowing who your target customers are and what they need, as well as understanding their pain points, is essential for crafting a message that resonates with them. By tailoring your video content to your audience, you can better engage them and draw them in. Additionally, research suggests that shorter videos are more effective, so keeping your video to two or three minutes is ideal. Scripts should also focus on the customer’s pain points rather than just the product’s benefits. Finally, it’s important to capture your audience’s attention from the start by beginning with a question or phrase that they can identify with. With thorough research and thoughtful writing, you can create an effective animated marketing video that resonates with your audience in 2023.
5. Narrate a Story
Narrating a story can be a great way to create an animated marketing video in 2023. Stories can capture the attention of the viewer and keep them engaged, as well as illustrating complex concepts in a way that is easier to understand. For example, a corporate cartoon for a university can tell a great and captivating story with animation and awe-inspiring visuals. These types of videos can be used to illustrate a product or service in a way that resonates with potential customers and helps them to better understand its benefits. By using storytelling in animation, businesses can effectively communicate their message and stand out from their competition. Additionally, storyboard can be used to set up the visuals, as well as provide clear direction as to what should happen and when. This helps to ensure that the video captures the viewer’s attention and keeps them interested throughout. With the right story, businesses can create animated videos that can draw in potential customers, help to increase engagement, and ultimately help them to achieve their goals.
6. Use Visuals Effectively
Using visuals effectively in marketing videos in 2023 requires taking into account the psychology of viewers and creating a video that will captivate their attention. Here are the steps you should take to create an engaging and effective marketing video:
- Utilize animation in your video: Animation is a great way to grab people’s attention as it can evoke feelings of nostalgia and provide a unique style that will help you stand out from the competition.
- Create visually appealing visuals: Use bright colors, shapes, and captivating action to draw people into your videos.
- Keep it short: Videos that are two to three minutes long are ideal, since longer videos will cause viewers to lose interest.
- Keep it simple: Your transitions, effects, and visuals should be easy to understand and should not contradict your words.
- Make it informative: Use your video to explain topics or guide audiences through a process.
By following these steps, you can create an effective and engaging marketing video that will help you reach your desired audience in 2023.
7. Utilize Animation Styles
In 2023, the use of animation styles can be an effective tool for creating more engaging marketing videos. Animation allows for brands to create a consistent look across their videos, from the same color palette, fonts and text style, to the inclusion of custom character animations and assets. Animation alone can be a strong statement to viewers and often evoke a positive emotional response. Additionally, certain animation styles are more effective for certain types of messages. For example, animated typography videos are ideal for getting a point across as they focus on the significance of each word. An animated cartoon video can be a great tool for motivating an audience, while animated infographic videos are great for presenting complex data. Combining elements of both 2D animation and motion graphics can create eye-catching videos that effectively communicate a brand’s message. As such, animation styles will continue to be a useful tool for marketers in 2023.
8. Add a Narrative Voice
One of the best ways to add a narrative voice to your animated marketing videos in 2023 is to create a storyboard that visually explains the story. Start by developing a script that focuses on the customer’s pain points and how your product is the solution. Use this information to create a storyboard with detailed animation notes for each scene.
Next, cast a voiceover actor using the project requirements like gender, language, accent, and tone of voice. If needed, create an animatic video with a rough voiceover overlay, or a pre-recorded live footage accompanied by a voiceover.
Once the storyboard and animatic are finalized, create custom animation characters that look and behave like members of your target audience. This helps your potential customers engage with the message and feel more connected to the story.
Finally, bring your vision to life with a storyboard that outlines the storyline and any background music you’ve selected. Make sure to provide voice-over tracks or supply your own to sync up with the video animation.
With these steps, you can create a captivating narrative for your animated marketing videos in 2023 that resonates with your target audience.
9. Incorporate Humor
Incorporating humor into animated marketing videos is an effective way for businesses to capture their audience’s attention and maintain brand affinity in 2023. Humor not only helps to keep viewers engaged and provides an entertaining take on a product or service, it can also be used to explain complex topics or guide audiences through a process in a concise, to-the-point manner. For example, Mailchimp’s Halloween post is a great example of how businesses can create an accessible, fun cartoon video that resonates with followers and garners a high view count. Humor also presents a great opportunity to bring a product or service to life and make elevator speeches more exciting and compelling. Animated videos with humorous storylines, stand-out character designs, and beautiful illustrations have the power to captivate viewers and create a memorable experience that can help to convert them into customers.
10. Make Sure Your Video is Shareable
Step 1: Keep your video short. Aim to keep it under 2-3 minutes so that you don’t lose the viewer’s attention. This will also make your video more shareable.
Step 2: Make sure your video is simple to understand. Keep transitions, effects and visuals simple so that they don’t contradict your words.
Step 3: Spice up your video with animation. Animation will make your video more attractive to viewers and encourage them to share it across social channels.
Step 4: Limit your script to two pages. As one written page roughly translates to one minute of video, this will ensure your video is not too long.
Step 5: Consider how your video fits into the customer journey and marketing funnel and how it can help you achieve your goals.
Step 6: Promote your video on social media, your website and email list. Choose a great preview image for potential viewers and consider A/B testing different versions of your video.
Step 7: Do not be discouraged if your promotional efforts don’t yield results at first. Collect data and iterate until you are consistently getting the desired results.
Animated vs Live action marketing videos
1. Animated vs Live action marketing videos: What’s the Difference?
Animated and live action marketing videos are two distinct types of videos that can be used to promote a business or organization. Live action videos are filmed with actors or real-life footage, while animated videos are primarily computer-generated graphics.
When deciding which type of video to produce, it’s important to consider how much time you’re willing to devote to the project. Live action videos tend to be time-consuming, since they require planning and scheduling of locations, crews, and actors, in addition to any potential reshoots. On the other hand, animated videos may be a little bit more time-consuming upfront, since animators must first build all the pieces in graphic design before animating each frame. However, animated videos offer more flexibility with future changes, as animators can simply go back into the video and make any necessary adjustments.
Overall, when it comes to deciding which type of video to use for marketing purposes, it’s important to consider whether you need to have a lot of control over the finished product, or if you don’t mind a longer production process. Live action videos may be more suitable for marketing in the hospitality and business industries, while animated videos may be better for healthcare and technology companies that need to simplify their complicated goods or services.
2. Animated vs Live action marketing videos: Benefits
Animated marketing videos have several distinct advantages over live action ones. For starters, it’s much easier to make changes to animated videos down the line than it is to live action videos. This allows marketers to make alterations in real time without the need to reschedule actors or locations.
In addition, animation offers unlimited possibilities when it comes to showing complex messages or abstract ideas. Live action videos often require costly special effects or CGI to illustrate difficult concepts, but with animation, marketers can use icons and graphics to make the data more visual and easier to comprehend.
Animation also allows marketers to choose a visual style that best suits their brand. They can bring a mascot, character or logo to life, as well as choose colors and themes that help to illustrate their branding and get people to remember their message. Finally, when framed strategically, animated videos won’t feel like marketing at all, but rather entertaining and educational videos that still effectively convey a marketing message.
3. Animated vs Live action marketing videos: Cost
When it comes to creating a marketing video, the cost can vary greatly depending on whether you choose an animated or a live-action video. For live-action videos, you’ll have to pay for performers and equipment, which can quickly become quite costly. For animated videos, you’ll have to pay for animation services, which can also be expensive. However, the cost of animated videos may be more than live-action videos, but it’s well worth it for the level of quality you can get. In the end, it’s important to compare the budget you’re prepared to spend with the type of video you want to create.
4. Animated vs Live action marketing videos: Production Process
The production process for both animated and live action marketing videos is quite similar, but there are several key differences.
For animated videos, the process typically begins with creating a storyboard that outlines the characters, backgrounds, and plot of the video. After the storyboard is approved, the animator will generate the art assets, such as characters and backgrounds, which will be used in the video. The animator will then animate each frame, which can take a considerable amount of time due to the intricate details that must be taken into account. Finally, the video is edited, with any music and sound effects added.
For live action videos, the process involves planning and pre-production, such as scouting locations, booking the crew and cast, and setting up equipment. The actual shooting process typically involves camera operators, lighting, and audio technicians. Once the footage is collected, it is then edited and any music or sound effects are added.
Both video types can be costly and time-consuming. Animated videos, however, are typically less expensive and more flexible since changes and edits can be made without having to contact the cast and crew or recreate conditions.
5. Animated vs Live action marketing videos: Scriptwriting
Scriptwriting is the art of creating a narrative for a video that encapsulates the unique identity of a brand, setting it apart from its competitors. It involves crafting dialogue, developing characters, and establishing the overall tone of the video. It’s an essential step in creating an animated video or any other video for marketing purposes.
Animated video gives marketers the capacity to incorporate brand attributes like humorous slogans into an animated video and extend them through funny banter and silly scenarios. On the other hand, live-action videos are time-consuming since it requires you to plan everything from the location, the crew, and the cast before you can begin filming. They can also be more suitable in the hospitality and business industries, while animated videos may be better suited to healthcare and technology companies looking to simplify their complicated goods or services.
Ultimately, it is important to consider how much time you are willing to invest in the project when deciding between an animated or live-action video. While animation may require more upfront time, it is much easier to make changes down the line with this format. On the other hand, changes to live-action videos require you to contact your actors and recreate the exact conditions that your original video was shot under. Scriptwriting plays an important role in determining which format is best for your marketing needs.
6. Animated vs Live action marketing videos: Animation Style
Animated and live action marketing videos are both popular choices for businesses to create video content. However, there are some key differences between the two that make one a better choice than the other depending on the situation.
When it comes to live action videos, they tend to be more appropriate for businesses in the hospitality and business industries. These videos are usually filmed on a set and use real actors to create the content. They are also more expensive to create since they need to be filmed and produced, and any changes down the line will require re-shooting the video with the actors.
On the other hand, animated videos are great for businesses looking to simplify complex goods and services. With animation, there is no limit to what can be shown. It is also much easier to make changes to down the line since animators can simply go back into the video and make the adjustments needed without any additional cost. Animated videos are also more engaging when creating explainer videos or showing abstract ideas like data and statistics. Furthermore, they allow businesses to choose a visual style that best matches their brand and message.
7. Animated vs Live action marketing videos: Storyboarding
Storyboarding is a process used in both animated and live action marketing videos, where a set of illustrations or sketches is used to create a visual representation of the video. This helps the team and the client to understand how the final product will look. Storyboards provide a framework for the team to work within, allowing them to plan out the shots, transitions, and other elements of the video. They also help to define the pacing and timing of the video. Storyboards can also help to identify potential problems or mistakes before the production process begins, allowing for a smoother and faster video creation process. In more complex projects, animatics are used. Animatics are an “animated” version of the storyboard with a rough voice-over overlay or pre-recorded live footage with a voice-over. This helps the team to better visualize the video and make any necessary adjustments before going into production.
8. Animated vs Live action marketing videos: Voiceover
Voiceover is a crucial part of any marketing video, whether it’s animated or live-action. Live-action videos require an actor or actress to narrate the content, while in animations, the voiceover is typically provided by a professional voiceover artist.
When using live-action, the voiceover artist has to match the visuals of the video, to create a natural flow. On the other hand, when using animation, the voiceover artist can use their creativity and imagination to create a unique story.
The cost of a voiceover artist for a live-action video is usually more expensive because the actor has to do more than just deliver lines. They have to act out a scene and match the emotions of the characters. For an animated video, the cost of a voiceover artist is usually less because the artist only has to deliver the lines, and there is no need to match visuals or emotions.
In addition, the setting, language, accent, and tone of voice are all factors that need to be considered when choosing a voiceover artist for either type of video. For example, a live-action video may need an actor with a British accent, while an animated video might require a more casual and friendly tone of voice.
Both animated and live-action videos have their advantages and disadvantages when it comes to the voiceover. Ultimately, the type of video and the goal of the video will determine the voiceover artist that is best suited for the project.
9. Animated vs Live action marketing videos: Soundtrack
When it comes to creating the perfect video, there are many variables to consider when making a decision between animated and live-action videos. An animated video allows you to save time and money that would otherwise be spent on production costs such as tracking a location, hiring a crew, and paying for top-notch equipment. Animations can also be edited and tweaked more easily than live-action videos.
When it comes to soundtracks, animated videos are best suited for music that can be used to bring the visuals to life. This could be anything from upbeat commercials to emotional scores that help tell the story. For live-action videos, however, it is important to have a soundtrack that helps to set the mood and brings out the emotions of the scene. Whether it is a rock song, an orchestral piece, or something more subtle, the right soundtrack can help to bring your message alive and make it more impactful.
10. Animated vs Live action marketing videos: Graphics
Animated and live-action marketing videos have distinct differences in their graphics. Animated videos, for example, allow for a great deal of creative freedom, as there is no limit to the visuals that can be created. With animation, it’s easy to simplify complex messages that are otherwise difficult to convey. Animated videos can also be tailored to a company’s branding and message by using colours, themes, and icons to better quantify the data and make it visually pleasing.
On the other hand, live-action videos allow for a more realistic feel, along with the potential for special effects and CGI. However, this can be expensive, and the visuals are more dependent on the actors and the physical set. Live-action videos are better suited for the hospitality and business industries, as they convey a more realistic feel.
In summary, animated and live-action marketing videos differ in the visuals they create, the cost of production, and the type of messages they convey. Animated videos offer more creative freedom, while live-action videos provide a more realistic feel. Depending on the goal of the video, marketers should choose the type that best meets their needs.
11. Animated vs Live action marketing videos: Editing
One of the main differences between editing an animated marketing video and a live action marketing video is the amount of time it takes to produce the final product. Animated marketing videos require a lot of time and effort upfront, since animators must first build all the pieces in graphic design before animating each frame. This can take some time to perfect, but once the animation is completed, the video can be edited relatively quickly.
On the other hand, live action videos require a lot of preparation and planning upfront, from choosing the location, hiring a cast and crew, and pre-production meetings. Furthermore, if changes need to be made to the video after it has been filmed, it could be difficult to fix without having to reshoot the whole video.
Ultimately, when deciding which type of video to produce, it is important to consider how much time and resources you are willing to commit to the project. Animation is a great choice if you need to make changes to the video down the line, while live action videos tend to be more suitable for companies that want to showcase their products or services in a more realistic setting.
20. Animated vs Live action marketing videos: Verdict
The verdict on animated and live action marketing videos is that each style has its own advantages and disadvantages. Live action videos are often more realistic and have the potential to show a wide range of emotions, making them great for businesses who want to promote their products or services to a wider audience. However, live action videos are more difficult to edit and can be expensive to produce. On the other hand, animated videos are easier to customize, making them great for businesses who have limited budgets and need to make changes to their video content quickly. They can also be used to simplify complex topics for viewers, making them great for healthcare and technology companies. So, when it comes to choosing between live action and animated videos, it comes down to the desired outcome and budget of the organization.
FAQ
What is animation video?
Animation video is a type of video that uses drawings, objects and other visuals to create a sequence of images with the impression of motion. This type of video is commonly used in explainer videos to teach and enlighten viewers. It can also be used to simplify complex messages that are difficult to convey using text or live action videos. Animation videos are very visual and engaging, and can capture and hold the attention of people and potential customers. With animation, you have no limits to what you can show, as the only restriction is your own imagination.
How can animation videos be used in business marketing?
Step 1: Recognize the Benefits of Making Animated Videos for Business
Businesses today are increasingly recognizing the potential of using animated videos for business promotion. This type of video content is effective in engaging people, bringing a lighter touch to messages, and making them more appealing. Animated videos can also help create a more sophisticated creative and branding message.
Step 2: Determine What Type of Video to Create
When creating an animated video for business, it’s important to tailor it to appeal to the intended target audience. It’s also important to determine what type of video to create, such as a brand video, training video, product explainer, or sales video.
Step 3: Keep Things Simple
When making business promotional videos, simplicity is key. Animated videos should be concise and easy to understand, highlighting the key points and inspiring action.
Step 4: Work with a Professional
Unless you have experience creating animated videos or you need something simple, it’s best to work with a professional animation company.
Step 5: Incorporate Branding Elements
When creating animated videos for business, consider incorporating branding elements such as color schemes, logos, and brand images. This will help to create a memorable message.
Step 6: Choose the Right Audio Visuals
The right audio visuals are essential for creating an effective animated video for business. Choose audio visuals that match the message and target audience.
What are the different types of animation videos?
Animation videos are hugely popular for explaining information or marketing a product or service. There are several different types of animations videos that can be used to deliver a message effectively and in an engaging way.
The first type of animation video is 2D animation. This style is created by animating individual images in a sequential order. 2D animation can be great for producing entertaining videos to help motivate an audience or explain a concept in a more interesting way.
The second type is 3D animation. 3D animation is created using computer-generated images and is often used for movies, video games, and television shows. This type of animation can be used to create realistic scenes and capture the attention of the audience.
The third type of animation is whiteboard animation. This style involves drawing on a whiteboard as the video progresses. This is great for simplifying complex topics and is especially well suited for the healthcare and technology industries.
The fourth type of animation video is stop-motion animation. This is done by taking hundreds of pictures of objects and then playing them back in a video. This style of animation can be used to create videos that have a more homemade feel.
Finally, there are cartoon explainer videos. These are animated videos that focus on a cartoon character and are often used to explain a product or service. They are especially great for targeting younger audiences.
In conclusion, there are several different types of animation videos that can be used to explain or market a product or service. By understanding the strengths and weaknesses of each type of animation, businesses can create the perfect video for their needs.
What are the benefits of creating an animated video?
The benefits of creating an animated video for marketing are numerous. Animated videos help to convey brand messaging, educate audiences on a product or service, and ensure any messaging is concise and compelling. Animated videos also help to keep up with demand, as 87% of video marketers say that video helps boost ROI. Additionally, animated videos are a great way to make a complicated idea more digestible, while also showcasing the brand’s unique look and point of view.
Animated videos are also more economical and cost-effective than videos that rely on human actors, and can convey a message in a much shorter timeframe. They also help to boost online visibility, and can convert more leads to sales. Moreover, animated videos help to create a strong brand, and can help to build a long-term relationship with clients. Finally, animated videos can add context and life to complex ideas, and they offer more options with tone than other types of videos.
What is the best animation video software to use?
When creating animated marketing videos, there is no one-size-fits-all software solution that is perfect or superior to all others. However, there are several programs that stand out from the crowd and are great for creating high-quality animated videos. Adobe After Effects, Adobe Photoshop, Adobe AI, Cinema 4D, Toon Boom, Blender, and TV Paint are all reliable programs with powerful features. They all have their strengths and weaknesses and which one is best for you depends on your individual needs and workflow structure. For example, Toon Boom and Blender are great for creating 2D animations, while Cinema 4D is better suited for 3D animation.
For those looking for an all-in-one solution, Maya is a great choice. It’s an excellent all-round program and offers a wide range of features for creating animated videos. It’s also easy to learn and use, making it perfect for beginners.
For those looking for a free option, Filmora from Wondershare is a great choice. It has an Animation 101 pack with features, learning tools, and a library of resources. However, any exported files will contain a watermark unless you pay to unlock the full version.
No matter which software you choose, they all have their own unique strengths. Ultimately, it’s up to you to decide which software is the best for creating your animated video.
What are the steps to creating an animated marketing video?
Creating an effective and impactful animated marketing video can be done by following these seven simple steps:
- Outline your video: Identify your business goals and the core messages you want your video to deliver to the audience.
- Create an effective storyboard: Visualize your ideas into a storyboard to help you quickly plan out the scenes and sequences of your video.
- Choose the best style: Evaluate what style will make the most impact with your target audience.
- Produce your video: Utilize simple, high-quality editing tools to create your video.
- Add sound and music: This will be just as important as the look of the video.
- Add subtitles: Subtitles will make sure that the maximum number of viewers can engage with your video.
- Share with your audience: Promote your video and ensure that it reaches the right viewers.
What is the best style of animation video for business promotion?
When it comes to videos for business promotion, there is no one-size-fits-all solution. Several factors should be taken into consideration when choosing the best style of animation video for your business. On one hand, live action videos can be effective for creating a highly visual, personalized experience. On the other hand, 3D animation videos provide a more simplified approach to communicating complex or detailed concepts.
The most important thing to keep in mind when deciding between the two is the desired outcome. For example, if you’re creating a video for promoting a hospitality or technology company, a live-action video may be more appropriate. However, if you’re looking to explain a complicated product or service, animated videos are the way to go.
Animated videos can provide a lighter touch to messages, making them more appealing and easier to digest. Additionally, they can condense your message into a 1-2 minute video, making it shorter and more effective.
Overall, the best style of animation video for business promotion depends on the message you’re trying to convey and the target audience you’re trying to reach, but both live-action and 3D animation videos can be effective in their own ways.
What are the key elements of a successful animated video?
Creating a successful animated video requires multiple elements that must be taken into account. Firstly, the target audience must be identified and the video should be tailored specifically for them, taking into account their lifestyle, age, gender, and needs. The video should also be dedicated to specific people in the marketing funnel, depending on where they are in the process. Secondly, the script should be carefully crafted with a strong hook, easy-to-understand words, memorable visuals and phrases, and an effective story structure. Thirdly, the video should be created with high-quality elements, such as illustrations, animation, voiceovers, SFX, and music. Finally, the first 30-seconds of the video should be utilized wisely to ensure that the viewer will watch it. By considering all of these elements, a successful animated video can be created.
How much does it cost to create an animated marketing video?
Animated marketing videos are a great way to grab attention and promote your business. Whether you’re looking for a commercial video, an explainer video, or a testimonial video, they can all be created with an animated video production company. But how much will it cost to create an animated marketing video?
On average, creating an animated marketing video will cost anywhere from $3,000 to $18,000, depending on the duration and complexity of the animation. If budget is an issue, you can talk to the video production company to find the most cost-effective solution that works for you. Companies like Idea Rocket Animation offer budget pricing for creating animation videos between $2,000 and $5,000.
If you’re looking for an even more cost-effective solution, you can use DIY software or work with freelance professionals. Whatever your budget is, be sure to communicate your vision and expectations with the video production company to ensure they can meet your goals.
What are the best tips for creating an effective animated marketing video?
What are the best tips for creating an effective animated marketing video?
- Know your audience and their tastes: Tailor the look and feel of your video to suit the tastes of your target audience.
- Set objectives: Decide what you want to achieve with your video and stick to your goals.
- Prepare ahead: Create a storyboard and script before getting started.
- Use the right tools: Look for editing tools that contain pre-made animations and an intuitive interface.
- Pay attention to sound and music: Get the sound and music just right for an impactful video.
- Add subtitles: This will ensure that the maximum number of viewers can engage with your video.
- Understand your target viewer: Create an audience portfolio that covers their lifestyle, age, gender, needs, etc.
- Tailor the video to the marketing funnel: Make sure the video targets the intended audience at the right stage of the marketing funnel.
