August 2, 2023
P62330 Introduction To Animated Informational Videos 17cb4d9191 3124215700

Are you struggling to engage your audience and explain complex ideas efficiently? Research indicates that our brains process visual information 60,000 times faster than text. This blog post will guide you through the ins and outs of using animated informational videos, an effective tool for impactful communication.

Ready to transform your content strategy? Let’s dive in!

Key Takeaways

  • Animated informational videos are highly effective in engaging and capturing the audience’s interest. They use a unique blend of visuals and narratives to simplify complex ideas into easily understandable and memorable chunks of information.
  • These videos increase brand awareness by creatively illustrating key features and benefits, making products or services more appealing to potential customers. They also have higher conversion rates by making complex information easy to understand, helping potential customers see how the product or service solves their problem.
  • There are different types of animated informational videos, including 2D explainer videos, whiteboard animation videos, and motion graphics videos. Each type has its own strengths in effectively conveying information in an engaging manner.
  • Successful examples of companies using animated informational videos include Wine Country Gift Baskets, Microsoft, Dollar Shave Club, Mint.com, and Kurzgesagt. These companies effectively used animation to engage their audiences and increase brand awareness.

Benefits and Effectiveness of Animated Videos

P62330 Benefits And Effectiveness Of Animated Videos 132e2d65ff 1594428821

Animated videos are engaging and attention-grabbing, making them highly effective in capturing the audience’s interest.

Engaging and attention-grabbing

Animated informational videos captivate audiences with a unique blend of visuals and narratives. With the help of these dynamic tools, complex details transform into straightforward chunks of fun information.

Vibrant colors, creative images, and catchy sound effects add life to otherwise drab data or facts. Animated characters lead us through compelling stories that glue viewers’ eyes to the screen from start to finish.

The magic lies in their ability to draw attention effectively while still being educational and insightful for every viewer type – be it potential customers or existing ones exploring new features.

A good animation’s appeal crosses geographical boundaries – regardless of language or culture – making them an exceptional tool in any marketer’s arsenal on platforms like YouTube or on a homepage setting!

Easily understandable and memorable

Animated informational videos simplify complex concepts, making them easy to grasp. They do this by using vibrant visuals and narratives that portray products or services in a relatable manner.

These elements not only ease understanding but also enhance recall value.

Think about it; we all tend to remember things that were visually presented with clear-cut illustrations and compelling storylines, right? Animated explainer videos leverage this human proclivity for visual storytelling, creating content that is both easily understandable and memorable.

By doing so, they leave lasting impressions on potential customers’ minds, thereby increasing the chances of brand recognition later down the line.

Increases brand awareness and conversion rates

Animated informational videos have proven to be a powerful tool in increasing brand awareness. They can creatively illustrate and highlight the key features and benefits of a product or service, making it more appealing for potential customers.

Music and sound effects are utilized strategically to reinforce the message and leave an enduring image into viewers’ minds about your brand.

Higher conversion rates are another compelling result driven by these animated explainer videos. One reason is that they make complex information easy to understand which helps potential customers see exactly how your product or service solves their problem.

Moreover, including a compelling call to action at the end of your video encourages viewers to take the next step in the buyer’s journey making them not just aware, but converted fans of your offerings.

Different Types of Animated Informational Videos

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There are various types of animated informational videos, including 2D explainer videos, whiteboard animation videos, and motion graphics videos.

2D Explainer Videos

2D explainer videos are a popular type of animated informational video. They use simple and colorful visuals to explain complex ideas or concepts. These videos are engaging and easy to understand, making them effective in capturing the attention of viewers.

Whether you want to showcase a product or service, educate your audience, or promote your brand, 2D explainer videos can help you simplify information and tell your story in an engaging way.

With professional animation and a compelling script, these videos are great for increasing brand awareness and driving conversion rates.

Whiteboard Animation Videos

Whiteboard animation videos are a popular type of animated informational video that utilizes a whiteboard or blackboard background with hand-drawn illustrations. These videos capture the viewer’s attention by showing the process of drawing and erasing images while delivering information in a clear and engaging manner.

The simplicity of whiteboard animation makes it easy to understand complex concepts, making it an effective tool for educational purposes, product explanations, or storytelling. With professional voiceovers and sound effects, whiteboard animation videos can effectively convey information and leave a lasting impression on the audience.

In addition to being visually appealing, whiteboard animation videos have proven to be highly effective for marketing purposes. They help increase brand awareness by grabbing the viewer’s attention and keeping them engaged throughout the video.

By simplifying complex ideas into easily digestible visuals, these videos make it easier for viewers to remember key messages about products or services. Furthermore, the interactive nature of whiteboard animations encourages higher conversion rates by enticing potential customers with compelling call-to-actions embedded within the video itself.

Motion Graphics Videos

Motion graphics videos are a popular type of animated informational video that combines captivating visuals and engaging text to convey information. These videos use movement, color, and typography to effectively communicate complex concepts in a visually appealing way.

Motion graphics videos often incorporate elements such as charts, graphs, and icons to illustrate data or highlight key points. This dynamic storytelling technique is not only attention-grabbing but also helps viewers understand and remember the information being presented.

Whether it’s explaining a product, demonstrating a process, or presenting data-driven content, motion graphics videos can be an effective tool for conveying information in an engaging and memorable manner.

Examples of Successful Animated Informational Videos

Wine Country Gift Baskets, Microsoft, Dollar Shave Club, Mint.com, and Kurzgesagt are just a few examples of successful animated informational videos. Find out how these companies effectively used animation to engage their audiences and increase brand awareness.

Read more to see how your business can do the same!

Wine Country Gift Baskets

Wine Country Gift Baskets has successfully utilized animated informational videos to showcase their products and increase brand awareness. Their animated explainer video is engaging, fun, and easy to understand.

With clear visuals and professional voiceover, the video effectively highlights the features and benefits of their gift baskets. It grabs attention, captivates potential customers, and ultimately boosts conversion rates.

Wine Country Gift Baskets’ use of animation in their marketing videos proves that this type of content is a great option for businesses looking to create compelling promotional materials.


Microsoft, one of the biggest technology companies in the world, has effectively utilized animated informational videos to engage and inform its audience. Through their animated explainer videos, Microsoft showcases various products and services in a visually appealing and easily understandable way.

These videos not only capture attention but also simplify complex concepts, making it easier for viewers to grasp the features and benefits of Microsoft’s offerings. By using professional voiceovers and sound effects, Microsoft ensures that their videos are not only informative but also enjoyable to watch.

Whether it is explaining software updates or showcasing new technologies, Microsoft’s animated informational videos are an effective tool in conveying their message to potential customers.

Dollar Shave Club

Dollar Shave Club is a prime example of a successful animated informational video. Their video showcases their product and communicates its features and benefits in an engaging and fun way.

Using animated characters, Dollar Shave Club effectively tells their story from beginning to end, making it easy for viewers to understand how their product can solve a common problem.

With clear visuals, compelling scripting, and the right mix of music and sound effects, Dollar Shave Club’s animated informational video stands out as a great example of how animation can be used to promote a product or service.


Mint.com is a prime example of how animated informational videos can effectively showcase a product or service. Through their engaging and fun animation style, Mint.com explains how their budgeting software works from beginning to end.

By using animated characters to tell their story, Mint.com makes it easy for viewers to understand the features and benefits of their product. The video follows a clear and concise script, with music and sound effects that enhance the overall experience.

This type of explainer video is a great option if you want to create an informative and entertaining piece that will help potential customers understand what your product or service solves.


Kurzgesagt is a popular YouTube channel that specializes in creating animated informational videos. They cover a wide range of topics, from science and technology to philosophy and social issues.

The videos are known for their visually appealing animations and engaging storytelling style. Kurzgesagt’s videos are not only informative but also easy to understand, making complex concepts accessible to a wide audience.

With millions of subscribers and views, Kurzgesagt has become one of the go-to sources for educational content online.

Tips for Creating Effective Animated Informational Videos

Create concise and engaging videos, use clear visuals, include a compelling call to action, tailor the video to your target audience, utilize professional voiceover and sound effects.

Measure and analyze the video’s performance for maximum impact. Find out more on how to create effective animated informational videos!

Keep it short and concise

Keep your animated informational videos short and concise. Shorter videos are more effective in grabbing and maintaining the viewer’s attention. By keeping it concise, you can deliver your message quickly and clearly without overwhelming the audience with unnecessary information.

A shorter video also increases the chances of viewers watching it till the end, ensuring that they receive all the important details about your product or service. Remember to focus on what is most relevant and impactful, making every second count in delivering a compelling and engaging animated video experience.

Use clear and engaging visuals

Clear and engaging visuals are essential when creating animated informational videos. By using visually appealing graphicsanimations, and illustrations, you can capture your audience’s attention and keep them engaged throughout the video.

This will help convey your message effectively and ensure that viewers understand the information you are presenting. Clear visuals also make it easier for viewers to remember key points from the video, increasing its overall effectiveness in delivering your message.

So be sure to use eye-catching visuals that not only look great but also enhance the understanding of your content.

Include a compelling call to action

Include a compelling call to action at the end of your animated informational video. This is an important step to encourage viewers to take the desired action, whether it’s visiting a websitemaking a purchase, or signing up for a newsletter.

By using clear and persuasive language, you can prompt your audience to take immediate action and make the most of their engagement with your video. Make sure to provide all necessary information and create a sense of urgency that compels viewers to act right away.

Tailor the video to your target audience

To create an effective animated informational video, it’s crucial to tailor the content specifically to your target audience. By understanding the demographics, interests, and preferences of your viewers, you can customize the video to resonate with them on a deeper level.

This means using language and visuals that they can relate to and ensuring that the message is relevant and meaningful to their needs. By doing so, you can capture their attention from the start and keep them engaged throughout the video, increasing the chances of converting them into loyal customers.

When crafting your animated informational video, consider factors such as age group, gender, location, and interests of your target audience. This information will help you make informed decisions about aspects like tone of voice, design elements, and storytelling techniques that will resonate with them most effectively.

Utilize professional voiceover and sound effects

To enhance the impact of your animated informational video, it is crucial to utilize professional voiceover and sound effects. A skilled voice actor can bring life to your script, providing a clear and engaging narration that captivates your audience.

By choosing the right tone and enunciation, the voiceover can effectively convey your message and make it easy for viewers to follow along. In addition, incorporating well-placed sound effects can further enhance the overall viewing experience by adding depth and emotion to key moments in the video.

Whether it’s a catchy jingle or realistic sound effects, these audio elements play a vital role in creating an immersive and memorable video for your target audience. So be sure to invest in professional voiceover talent and high-quality sound effects to take your animated informational videos to the next level.

Measure and analyze the video’s performance.

To ensure the success of your animated informational video, it’s important to measure and analyze its performance. By tracking key metrics such as viewsengagement rate, and click-through rates, you can gain valuable insights into how well your video is resonating with your target audience.

This data will allow you to make informed decisions about what is working and what needs improvement in future videos. Through continuous analysis of the video’s performance, you can refine your approach and create even more effective content that drives brand awareness and results in increased conversions.


In conclusion, animated informational videos are a powerful tool for businesses to effectively convey their message and captivate their audience. With the ability to engage, educate, and entertain viewers, these videos have proven to be highly effective in increasing brand awareness and conversion rates.

By utilizing clear visuals, compelling scripts, and professional voiceovers, businesses can create impactful animated videos that leave a lasting impression on potential customers.

So why wait? Start harnessing the power of animated informational videos today to take your marketing efforts to new heights!


Q: What are animated informational videos?

Animated informational videos are short video clips that use animation and graphics to present information in an engaging and visually appealing way.

Q: How can animated informational videos benefit my business or organization?

Animated informational videos can help simplify complex concepts, grab viewers’ attention, and increase engagement with your content. They are also easily shareable on various platforms, making them an effective tool for marketing and communication purposes.

Q: Do I need special software or skills to create animated informational videos?

While there are professional animation software available, there are also user-friendly online tools and templates that make it easier for individuals without extensive animation skills to create their own animated informational videos.

Q: Can I use animated informational videos for educational purposes?

Absolutely! Animated informational videos are a popular choice for educational institutions as they can break down complicated topics into visual representations that enhance learning experiences. They can be utilized in classrooms or shared online for distance learning.

Q: How can an animated explainer video benefit my business?

A: An animated explainer video can benefit your business in many ways. It can effectively communicate your message, increase audience engagement, boost conversion rates, enhance brand awareness, and differentiate your business from competitors.

Q: What types of explainer videos are there?

A: There are various types of explainer videos, including whiteboard animation videos, motion graphics videos, 2D animation videos, 3D animation videos, live-action videos, and combination videos that use a mix of animation and live-action footage.

Q: How does video production for explainer videos work?

A: Video production for explainer videos involves several steps, including scriptwriting, storyboard creation, voiceover recording, animation production, and sound effects/music integration. These steps are handled by a team of professionals, including animators, voiceover artists, and video editors.

Q: What are some examples of explainer videos?

A: Some examples of explainer videos include product explainer videos, software demo videos, educational videos, promotional videos, and company overview videos. You can find examples of explainer videos on websites and video sharing platforms.

Q: How long should an animated explainer video be?

A: The ideal length for an animated explainer video is typically around 60 to 90 seconds. However, the length can vary depending on the complexity of the topic and the target audience’s attention span.

Q: How important are music and sound effects in animated explainer videos?

A: Music and sound effects play a crucial role in creating an engaging and immersive experience for viewers. They help to set the mood, convey emotions, and enhance the overall impact of the video.

Q: What makes an awesome explainer video?

A: An awesome explainer video is not just visually appealing but also effectively communicates its message, captivates the audience, has a clear and concise script, and aligns with the brand’s tone and style. It should also have a strong call-to-action to encourage viewers to take the desired action.

Q: How can I use animated explainer videos in marketing?

A: Animated explainer videos can be used in various marketing strategies, such as website landing pages, social media posts, email marketing campaigns, trade show presentations, and product/service demos. They can help grab attention, create brand awareness, and drive conversions.

Q: How can I measure the effectiveness of my explainer videos?

A: To measure the effectiveness of your explainer videos, you can use analytics tools to track metrics such as video views, engagement rate, click-through rate, conversion rate, and audience retention rate. These metrics can provide insights into the video’s performance and help optimize future marketing efforts.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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