P66817 Animated Production 6c44c36b5b 3988607284

Are you captivated by Pixar’s Toy Story or inspired by the magic of Frozen? Did you know Tangled, an animated masterpiece, is recorded as the most expensive animation production costing a staggering $274 million! This blog post will delve into the intriguing world of animated production, enlightening you on everything from pre-production to post-production stages.

Let’s dive into this colourful journey and learn more about how your favourite animations come to life!

Key Takeaways

  • Pre – production is a crucial stage in animated production that involves planning, conceptualizing, storyboarding, budgeting, and risk management.
  • Designing visual elements such as character design, background design, color palette, and visual style is an important aspect of the animation production process.
  • Storyboarding helps in planning shots and maintaining narrative flow.while animatics provide a rough version of the animation to identify any issues with pacing or storytelling.
  • The production stage brings all the hard work together to create the final animated video.using 3D modeling, rigging, lighting techniques. Feedback and sign-off are necessary for ensuring client satisfaction.

Importance of Pre-Production in Animation

P66817 Importance Of Pre Production In Animation 33f7c0d81e 4287272265Pre-production in animation is crucial as it involves planning, conceptualizing, storyboarding, budgeting and risk management.

Introduction: Overview of pre-production in animation

Pre-production is the heart of any animation project. It sets up everything for success. You can think of it as making a battle plan before going into war. During this time, ideas take shape and grow into a vision that will guide the whole project.

The story takes root here with concept creation and storyboarding.

Planning: Conceptualizing, scriptwriting, and storyboarding

Getting your ideas ready is the first step to making an animated video.

  1. Conceptualizing: Here, you start out with a simple thought or idea. You then build on this idea to form the basis of your animation video.
  2. Scriptwriting: The next step involves writing down your thoughts. A well-written script forms the skeleton for your animated film. This process requires a lot of creativity and clever use of words.
  3. Storyboarding: After writing a script, it’s time to visualize each scene in pictures. Each scene from the script takes shape in a storyboard, making it easier for the animators to understand and follow when they start working on the animation.

Moodboarding: Getting inspiration for the animation

Mood boards play a big part in making animated videos. They are a tool that can help bring ideas to life. These boards use pictures and words to show the look and feel of the animation video.

This is key for getting the right style for your project. Animation studios love mood boards because they help see thoughts and make them real. Before you start with storyboards or animatics, it’s good to have a mood board ready first.

Using mood boards helps make sure your animated film will be a success!

Resources: Budgeting, scheduling, and technology

Budgeting, scheduling, and technology are important resources in the pre-production phase of animation. These resources play a crucial role in ensuring that the animation project stays on track and meets its goals. Here are some key resources to consider:

  1. Budgeting: Allocating funds for different aspects of the production process is essential. This includes budgeting for hiring talentpurchasing equipment, and covering other expenses like software licenses or location fees.
  2. Scheduling: Creating a detailed schedule helps in managing time effectively. It involves setting deadlines for each task, assigning responsibilities to team members, and coordinating with external partners if necessary.
  3. Technology: The right tools and software can greatly enhance the animation production processUsing advanced technology allows animators to create high-quality visuals, apply special effects, and streamline workflows.

Risk Management: Identifying and strategizing potential issues

During the pre-production stage of animation, it is crucial to conduct risk assessments to identify any potential hazards or risks that may arise during the production process. This allows the production team to strategize and develop plans for managing these issues effectively.

By identifying potential problems early on, such as technical limitations, budget constraints, or scheduling conflicts, the team can take proactive measures to mitigate risks and ensure a smoother animation production process.

Risk management in animation is essential for maintaining project timelines, quality standards, and overall success.

The Animation Production Process

P66817 The Animation Production Process 1c6bc847fa 1381028061

The animation production process consists of several key steps, including kick-off, design, storyboard, animatic, production, and feedback.


The kick-off phase in animation production is a crucial starting point for the project. It’s a time when animators and production teams come together to brainstorm ideas, set goals, and discuss project requirements.

During kick-off workshops, everyone collaborates to establish a clear understanding of the project’s objectives and scope. This phase helps gather all the necessary information before moving on to design and production.

It sets the creative vision for the entire process, guiding the subsequent steps towards creating an engaging animated video or film. The kick-off phase is vital for ensuring that everyone is aligned and ready to bring their best ideas to life.


Design is a crucial aspect of the animation production process. It involves creating the visual elements that bring the story to life, such as character designbackground designcolor palette, and overall visual style.

The production designers in animation have a similar role to those in live action movies. They work closely with other artists and animators to ensure that the visuals align with the desired look and feel of the project.

Design elements are carefully considered to create a distinct and engaging animated film. The design choices made during this stage play a significant role in shaping the overall aesthetic and impact of the final product.


Storyboarding is a crucial step in the animation production process. It involves creating a series of panels or sketches that visually represent the script and director’s vision for the animated video.

Storyboards help animation studios plan shots, maintain narrative flow, and provide reference points for animators. They act as a blueprint, ensuring a smooth production process by translating ideas into visual images.

With storyboards, animation teams can easily understand how scenes should be structured and how they connect to each other, resulting in a more cohesive and engaging final product.


An animatic is a rough version of the animated film that puts together all the important elements and timing. It helps us see how the animation will flow and if there are any issues with the pacing or storytelling.

The animatic is created during the pre-production phase of animation, usually after storyboarding. It allows us to visualize the scenes and story before we start creating the final animation.

This way, we can make necessary changes or adjustments early on in the process.


The production stage is where all the hard work and planning come together to create the final animated video. It involves 3D modelingriggingcharacter effectslighting, and more.

This stage follows the kick-off, design, storyboard, animatic, and feedback processes. The production team brings the characters and scenes to life using computer software and animation techniques.

They work closely with animators and artists to ensure each frame is just right. The length of time it takes for production can vary depending on the project’s scope but usually ranges from a few weeks to a few months.

Feedback and sign-off

Feedback and sign-off are crucial steps in the animation production process. During the feedback stageclients or stakeholders have the opportunity to provide their input on various aspects of the animation, such as its design, storyboard, and animatic.

This feedback is valuable in ensuring that the final product meets their expectations. Once any necessary revisions have been made based on this feedback, the animation moves into the sign-off stage.

Sign-off represents the final approval given by clients or stakeholders, indicating that they are satisfied with the animation and ready for further production and rendering. Both feedback and sign-off play a vital role in ensuring a successful animated production.

Key Steps in the Animation Production Pipeline

The key steps in the animation production pipeline include brief and research, script and concept development, mood board and storyboard creation, style and illustration design, animation production, and post-production revisions.

Brief & Research

Briefing and research are essential steps in the animation production pipeline. Before starting any animation project, it is important to have a clear understanding of what needs to be achieved.

During the briefing stage, the production team gathers all relevant information from the client or stakeholders. This includes details about the target audience, message or story, desired style or look, and any specific requirements.

Once the brief is received, thorough research is conducted to gather inspiration and references for the animation. This can involve studying similar animations or films, researching trends and styles, and exploring different visual and storytelling techniques.

The research phase helps in developing ideas and creating a solid foundation for the animation project.

By clearly defining objectives through effective briefing and conducting thorough research, animators can ensure that their work aligns with client expectations while also bringing unique creativity to their projects.

Script & Concept

The script and concept are essential parts of the animation production process. They help in shaping the story and visual style of the animated video. The script is a well-written document that outlines the dialogue, actions, and scenes in the animation.

It serves as a guide for animators to bring the characters and story to life. The concept, on the other hand, gives an overall idea of how the animation will look and feel. It includes elements like art direction, character design, color palette, and style frames.

Both scriptwriting and concept creation are crucial steps in pre-production that lay the foundation for creating an engaging animated film or video.

Mood Board & Storyboard

Mood boards and storyboards are important parts of the planning process in animation production. Mood boards help visualize the background colors and style for the animation, while storyboarding ensures a coherent video by mapping out each scene.

In mood board development, the initial research phase involves creating visuals to inspire the look and feel of the animation. Storyboarding, on the other hand, involves planning, production, and revision to create a well-structured video.

Both mood boards and storyboards play significant roles in bringing ideas to life and setting the foundation for successful animated productions.

Style & Illustrations

Designers play a crucial role in the animation production pipeline. They are responsible for creating the appearance of characters, props, and backgrounds. The style and illustrations associated with the animation are essential in defining the visual aesthetic and overall look of the final product.

It is through their skills that animators can bring ideas to life on screen. Collaboration between various artists, designers, animators, and technicians is necessary to create a cohesive and visually appealing animation.


Animation is the process of bringing static images or drawings to life through movement. It involves creating a series of frames and playing them in quick succession to create the illusion of motion.

Animation can be done using various techniques, such as hand-drawn animation, computer-generated imagery (CGI), or stop motion. It is often used in movies, TV shows, advertisements, and video games to tell stories and entertain audiences.

The animation production pipeline is a step-by-step guide that outlines the entire process from start to finish. It includes pre-production tasks like planning and storyboarding, as well as production tasks like designing characters and animating scenes.

Post Production & Revisions

After the animation production is complete, it’s time for post-production and revisions. This stage involves editing the animationadding visual effects, and finalizing the video.

The animation team carefully reviews the work and makes any necessary adjustments or additions to improve its quality. They also incorporate sound effects, music, and voiceovers to bring the animation to life.

Another important aspect of post-production is color grading, which ensures consistency and enhances the visual appeal of the animation. During this stage, revisions are made based on feedback from clients or internal stakeholders in order to perfect the final product.

Roles and Departments in Animation Production

In animation production, there are various roles and departments that work together to create captivating animated videos. From the director and producer to the animator and sound designer, each person plays a crucial part in bringing the project to life.

Read on to discover more about these important roles and how they contribute to the animation production process.


The role of the director in animation production is very important. They are the creative lead and oversee the entire project. The director ensures that the quality of the animation meets their vision and expectations.

They work closely with other members of the team, such as the art director and VFX supervisor, to provide leadership and guidance to the animation team. In short, they play a key role in bringing animated projects to life by overseeing all aspects of production from start to finish.


The producer in animation production is responsible for the overall project. They manage the director and other departments to make sure everything runs smoothly and meets deadlines.

The producer also keeps an eye on the budget, making sure the final product is produced within its limits. It’s a crucial role that involves supervising all aspects of the production process.


Animators play a crucial role in the animation production process. They work closely with the art department to create assets that bring characters to life. Their main task is to animate these assets according to the storyboard and script.

Whether it’s hand-drawn or computer-generated animation, animators use their skills and creativity to make movements smooth and realistic. They work closely with directors and producers to ensure that the animation meets quality standards.

Some animators even create their own short films as independent filmmakers. Overall, animators are an essential part of the team who turn ideas into captivating animated videos through their talent and expertise.


A compositor in animation works closely with artists to create different elements or art assets. They are responsible for turning production material into the final animation as requested by the client.

Compositors collaborate with the lighting department to ensure a seamless blend of elements. Their role also involves detecting errors and developing strategies to create the final finished animation.

Overall, compositors play a crucial role in bringing all the different elements of an animation together to create a cohesive final product.

Sound Designer

Sound designers play a crucial role in the animation industry. They are responsible for creating the soundscape for animated projects, as animations don’t have natural sounds. Sound designers incorporate sound effects, music, and voice into their designs to bring audio environments to life in films and TV shows.

Their role may vary depending on the budget and specific requirements of the production, but ultimately they are responsible for all audio-related aspects of an animation project.

Importance of Post-Production in Animation

Post-production in animation is crucial for bringing the final film to life, with editing, sound design, and visual enhancements adding depth and polish. Don’t miss out on discovering how these elements contribute to the overall quality of an animated production.

Introduction: Overview of post-production in animation

Post-production in animation is the final stage of creating an animated film or video. It involves editing and enhancing the footage to bring everything together. After the animators have finished their work, the post-production team assembles and edits the frames to create a cohesive story.

This includes adding transitions, effects, and sound elements like background music and sound effects. Post-production also includes color grading to enhance visuals and make them look more polished.

Finally, thorough testing is done to ensure quality before distributing or marketing the finished animation. It’s an essential step that adds those finishing touches to bring the animation project to life.

Editing: Scene assembly, transitions, and effects

Editing is an important part of the animation production process. It involves assembling scenes, adding transitions, and applying special effects. Here are some key aspects of editing in animation:

  • Scene assembly: Editors organize individual shots into a cohesive sequence to tell a story or convey information.
  • Transitions: Video transitions are used to smoothly connect one shot to another. They help create a seamless flow and enhance the viewer’s experience.
  • Effects: Editors can add various visual effects to enhance the animation. These effects can include color grading, text animations, and special visual enhancements.
  • Audio editing: Sound effects, music, and dialogue are also edited during this stage to synchronize with the visuals and create an immersive experience for the audience.
  • Timing and pacing: Editors ensure that the timing of each scene is appropriate, creating a rhythm that complements the overall narrative or message.

Sound: Background music and sound effects

  • Background music and sound effects play a crucial role in animation.
  • They enhance the overall viewing experience by adding depth and emotion to the visuals.
  • Background music helps set the mood and tone of different scenes.
  • It can create suspense, excitement, or convey other specific emotions.
  • Sound effects provide auditory cues for actions happening on screen.
  • They make animations more immersive and realistic.
  • Sound effects can include footsteps, explosions, doors creaking, or any other sounds that enhance the visual storytelling.
  • The right combination of background music and sound effects can greatly impact audience engagement with an animated video or film.

Visual Enhancement: Color grading and texture improvements

Color grading and texture improvements are important aspects of the post-production phase in animation. They enhance the visual quality and overall look of the animated project. Here are some key points about color grading and texture improvements:

  • Color grading is the process of adjusting and enhancing colors to create a specific mood or atmosphere in each shot. It helps to achieve consistency and coherence throughout the animation.
  • Texture improvements involve refining the details and textures of objects, characters, and backgrounds to make them more visually appealing and realistic.
  • With color grading, animators can manipulate contrast, brightness, saturation, and other parameters to create the desired visual effect.
  • Texture improvements can include adding depth, details, shadows, highlights, and other elements to enhance the overall look and feel of the animation.
  • Proper color grading and texture improvements can greatly contribute to the storytelling aspect of an animated project by evoking emotions and setting the right tone.
  • By using color grading techniques effectively, animators can guide the viewer’s attention to specific areas or elements within a scene.
  • Texture improvements help to make objects and characters look more tangible and lifelike in an animated world.
  • Both color grading and texture improvements require skilled artists who have a thorough understanding of visual aesthetics and storytelling principles.
  • These enhancements are crucial for creating a visually stunning final product that captivates audiences.

Quality and Distribution: Testing, approvals, rendering, and marketing

Post-production in animation involves several key steps to ensure the quality and distribution of the final animated film. These steps include:

  1. Testing: Before the animation is completed, it undergoes thorough testing to identify any issues or errors. This helps ensure that the final product meets high quality standards.
  2. Approvals: During post-production, approvals are obtained from clients or stakeholders to ensure that the animation aligns with their desired vision. This involves reviewing and giving feedback on different aspects of the animation.
  3. Rendering: Rendering is a crucial part of post-production where the final output of the animation is created. This process involves converting the raw data into a finalized video format that can be viewed by audiences.
  4. Marketing: Once the animation is complete, marketing efforts come into play to promote and distribute the animated film. This includes creating marketing materials, developing a distribution strategy, and engaging with audiences through various channels.


In conclusion, pre-production is a vital step in animated production as it helps plan and organize the entire process. The animation production pipeline involves various key steps, roles, and departments that work together to bring the project to life.

Additionally, post-production enhances the final product through editing, sound design, visual enhancement, and quality control. Overall, understanding these aspects of animated production can lead to successful and engaging animations.


Q: What is animated production?

A: Animated production refers to the process of creating animated videos or films through various techniques such as 2D animation, 3D animation, and motion graphics. It involves creating visuals that simulate movement and bring objects, characters, and environments to life.

Q: How does animation video production work?

A: Animation video production involves several steps. First, you need to develop a concept and create a storyboard. Then, you will create a custom animatic or a rough version of the animation. Next, you will create the animated characters and objects using either 2D or 3D techniques. Finally, you will add visual effects, sound effects, and music to complete the production process.

Q: What are the different animation techniques used in video production?

A: There are various animation techniques used in video production, including 2D animation, 3D animation, motion graphics, and live-action with animation integration. Each technique has its own unique characteristics and is suitable for different types of projects.

Q: What is the difference between 2D and 3D animation?

A: 2D animation refers to the traditional flat animation that is created on a two-dimensional plane. It involves creating characters, objects, and backgrounds using drawing and illustration techniques. On the other hand, 3D animation involves creating three-dimensional characters and objects using computer-generated imagery (CGI). It gives a more depth and realistic effect to the animation.

Q: How long does it take to produce an animated video?

A: The time it takes to produce an animated video can vary depending on the complexity of the project and the animation style. On average, it can take anywhere from a few weeks to a few months for the entire production process, including concept development, storyboard creation, character design, animation, and post-production.

Q: What is involved in the production of an animated video?

A: The production of an animated video involves several stages. It begins with concept development and scriptwriting, followed by storyboard creation and character design. Then, the animation process takes place, where the characters and objects are brought to life. Finally, post-production is done, which involves adding visual effects, sound effects, music, and editing the final video.

Q: Why is it important to have a storyboard in animated production?

A: It’s important to have a storyboard in animated production because it serves as a visual blueprint for the animation process. It helps in planning and organizing the sequence of events, framing the shots, and ensuring the overall flow and coherence of the video. It also helps the animation team and clients to get an idea of how the final video will look.

Q: What are the steps involved in the video production process?

A: The video production process typically involves the following seven steps: concept development, scriptwriting, pre-production (including storyboard creation and planning), production (shooting or animating the video), post-production (editing, adding visual effects and sound effects), review and feedback, and final delivery of the video.

Q: What are the different types of animated video production?

A: There are different types of animated video productions, including explainer videos, promotional videos, educational videos, and entertainment videos. Each type serves a specific purpose and requires different styles and techniques of animation.

Q: Are there any video production companies that specialize in animated production?

A: Yes, there are several video production companies that specialize in animated production. These companies have a team of skilled animators and artists who specialize in creating high-quality animated videos for various purposes such as marketing, advertising, entertainment, and educational content.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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