February 1, 2023

In today’s world of video marketing, businesses and organizations are always searching for ways to stand out from the competition. Over the years, more and more companies have turned to video production as a way to communicate with their audiences. One type of video content that has become incredibly popular is the explainer video.
Explainer videos are short, animated videos that break down complex ideas or concepts into simple, easy-to-understand terms. They can be used to showcase products or services, explain how something works, or highlight a company’s mission or values.
The benefits of explainer videos are numerous. They can increase engagement, drive traffic to a website, boost conversion rates, and even improve search engine rankings. Plus, they’re a great way to get creative with content and leave a lasting impression on viewers.
In this article, we’ll dive into the top 10 benefits of explainer videos and showcase why they should be a key part of any business’s video marketing strategy. 

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What is an explainer video?

An explainer video is a short, usually animated video, used for marketing purposes to explain a product, service, or concept in a clear and concise manner. Explainer videos have become increasingly popular, as they provide an effective way to educate audiences and present complex ideas in an easy-to-understand format. They can be used to give an overview of a company, product, or service, to explain how a product works, or to explain an abstract concept. Explainer videos are a great way to connect with an audience and help them make a decision. They can be just a few seconds long, or up to two minutes, and are a great way to get your message across quickly and efficiently.


What are the benefits of using explainer videos?

1. Increase awareness and understanding of a product or service

Using an explainer video can increase awareness and understanding of a product or service by effectively breaking down complex topics into more digestible pieces that are easier for viewers to comprehend. This allows customers to have a better understanding of the product’s features and benefits as well as the company’s mission, values, and ideologies. Explainer videos also have the ability to engage viewers with attractive animations, effective music and voiceovers, which makes learning about the product or service more enjoyable. Furthermore, explainer videos can help to increase brand recognition by creating emotional and aesthetically appealing videos that highlight the benefits of the product. Through these methods, explainer videos can help to foster trust between businesses and their customers, which can ultimately lead to more conversions and sales.

2. Boost website traffic

The use of an explainer video on a website can have a significant impact on website traffic. By creating a video that is engaging and informative, search engine algorithms will recognize this preference and rank the page higher in search engine results pages, leading to an increase in organic traffic. Explainer videos are proven to boost website traffic by up to 157%, as well as increasing time spent on the page and conversions. Furthermore, when the video is shared on social media platforms or included in email campaigns, the video can be seen by even more people, leading to even more website traffic. Ultimately, using an explainer video can help draw more visitors to the website and increase the conversion rate by up to 80%.

3. Increase website conversions

Explainer videos are a powerful tool to help increase website conversions. They have the potential to draw visitors to the website while also boosting the conversion rate by up to 80%. This occurs because search engines prefer webpages with video content, as it is easier for bots to crawl and catalogue. Additionally, explainer videos can help people to make buying decisions quickly, thus increasing the chances of a purchase. By embedding explainer videos on the landing page, companies can attract more visitors and potentially increase their conversion rate.

4. Increase brand recognition

An explainer video is an effective tool for increasing brand recognition. By sprinkling in a brand’s personality, colors, logo, slogans, and voice into the video, viewers will be more likely to remember the brand and its values. Additionally, cross-promoting an explainer video across platforms and social media channels helps to reach the desired 5 to 7 impressions which are necessary for brand recognition. Additionally, explainer videos help to make a brand more memorable by providing an emotional and aesthetic appeal to viewers. This connection with customers helps create a lasting impression and builds loyalty to a brand. Finally, explainer videos are easier to remember than traditional image and text-only content, as they can be both seen and heard. This means that 80% of consumers are more likely to remember the brand, compared to just 20% for text or sound alone. Ultimately, explainer videos are a powerful tool to build brand recognition and establish a strong online presence.

5. Increase website credibility

Using an explainer video on the homepage of a website can increase the website’s credibility by improving its search ranking potential and reducing bounce rates. This can be attributed to the fact that search engines recognize that most people prefer to watch videos when learning about something, and as such, reward websites that promote video content. Furthermore, an explainer video can drive a 157% increase in organic traffic from search engine results pages (SERPs), while also providing a creative way to keep visitors on a website for longer. Additionally, when an explainer video is sprinkled with a brand’s personality, colors, logo, slogans, and voice, it can result in increased brand recognition and trust with customers. Finally, having an explainer video on a website can increase its ranking in search engines, thus leading to more traffic and conversions.

6. Increase customer loyalty

Explainer videos are a great way to generate customer loyalty as they provide a clear and concise understanding of a product and/or service. Explainer videos also create an emotional connection with customers as they can demonstrate a brand’s unique personality, as well as its ideology and values. Additionally, explainer videos are engaging and entertaining which makes learning new things fun and helps keep viewers interested in the content. This helps to foster trust between the business and buyer and promotes the company’s message in an effective and memorable way. Explainer videos can also be used as a call to action, which helps increase conversions and leads to more returning customers. Through their attractive visuals and clear message, explainer videos can help to draw in potential customers and retain existing ones, ultimately leading to increased customer loyalty.

7. Increase social media engagement

Using an explainer video is a great way to increase social media engagement, as it is an engaging and entertaining type of content that people are more likely to consume, share, and comment on. Explainer videos can be shared on various platforms, such as Facebook, Twitter, YouTube, and Instagram, and are great for building trust, authority, and backlinks to your company website. Additionally, videos can be used to draw attention to your brand and products, as more people tend to watch videos on social media than just read text. Lastly, explainer videos can be used to create a “call to action” which encourages viewers to take the desired action or follow through with a product purchase. All of these elements together can help to increase social media engagement for your brand.

8. Increase website traffic from search engines

By creating an engaging and informative video, you can improve your website’s SEO by using relevant keywords, optimizing your video title and description, and adding closed captions to the video. Search engines love videos, and by uploading quality videos to your website, you can not only engage and educate your audience but also attract more traffic to your website. Explainer videos can also improve your website’s user engagement metrics, such as time spent on the site, bounce rate, and pages per session. By optimizing your video content for search engines, you can increase your website’s relevancy, authority, and trustworthiness, which can result in higher search engine rankings, more visibility, and ultimately more traffic to your website. So, if you want to increase your website traffic from search engines, creating high-quality explainer videos should be on your to-do list. 

9. Increase email subscribers

Using an explainer video can increase email subscribers by helping to build brand awareness and providing an engaging experience. It is a powerful tool to strengthen your brand’s online reputation and build a lasting relationship with your subscribers. An explainer video can create an emotional connection with the viewer, which can make them more likely to take an action such as subscribing to an email list. Videos are also more entertaining and engaging than text or images alone, making people more likely to watch and remember them. Additionally, an explainer video provides a visual experience that allows the viewer to understand how a product or service can solve a pressing issue for them. This can encourage viewers to take action, such as subscribing to an email list, in order to get more information about the product or service. All of these factors make using an explainer video an effective way to increase email subscribers.

10. Reduce the cost of marketing

Using an explainer video in your marketing strategy can reduce the cost of marketing in a number of ways. Firstly, explainer videos can reduce the number of customer service calls and enquiries, as customers are able to develop an understanding of the product on their own. Secondly, explainer videos can help generate more income, as they can help convince potential customers to buy a product or service by simply watching the brand’s video. Thirdly, explainer videos are cheaper to produce than regular broadcast commercials and videos, as they require fewer production-man hours to create and don’t need expensive equipment or actors. Finally, explainer videos can stay on your website forever, providing continuous exposure. All of these advantages make explainer videos a cost-effective and productive marketing tool.


What is an animated explainer video?

An animated explainer video is a short video that uses engaging and creative animation to explain complex concepts, products, and services in a simple and easy-to-understand way.

What are the benefits of explainer videos?

There are 7 benefits of explainer videos, which include increasing brand awareness, improving SEO, boosting conversion rates, simplifying complex ideas, saving time and money, enhancing engagement and improving shareability.

Can explainer videos help with SEO?

Yes, explainer videos can help with SEO. If properly optimized with relevant keywords and tags, explainer videos can increase your website’s visibility in search engine results page (SERP) and improve your click-through rates (CTR).

What types of explainer videos are there?

There are several types of explainer videos, which include animated explainer videos, live-action explainer videos, whiteboard explainer videos, educational explainer videos and demo explainer videos.

How can an explainer video help with brand awareness?

Explainer videos are an effective way to enhance brand awareness as they can grab the viewer’s attention and create an emotional connection with the brand. A well-made explainer video can help to differentiate your brand from competitors and increase your brand’s online visibility.

Is using an animated video a good marketing strategy?

Yes, using an animated video is a good marketing strategy as it provides a quick overview of your product or service in a visually engaging way. Animated videos have been shown to boost conversion rates and improve engagement levels with your target audience.

What are the benefits of an explainer video?

There are many benefits of an explainer video including increasing conversions, building brand identity, improving communication, and simplifying complex ideas or products.

How can animated explainer videos help with improving engagement?

Animated explainer videos can help improve engagement as they are an effective way of communicating complex or boring information in a visually appealing and entertaining way. Research shows that people prefer watching animated videos over reading text alone.

How long should an explainer video be?

Explainer videos are usually short, ranging from 30 seconds to 3 minutes. This is because people have a short attention span and long videos can result in lower engagement levels.

How can explainer videos help with product and service promotion?

Explainer videos are a perfect tool for promoting products and services as they provide a quick overview of what you offer. They can also be used to highlight the benefits of your products or services in an engaging and creative way to boost conversions and drive sales.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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