Explainer videos have become a powerful marketing tool, and in 2022, finding the best explainer video software is crucial for businesses looking to boost engagement, conversion, and sales. Visual content has proven to be highly effective in capturing and retaining audience attention, making explainer videos an essential component of any successful marketing strategy.
Key Takeaways:
- Explainer videos are an effective way to increase awareness, understanding, and drive sales.
- There are various types of explainer videos, including animated, live-action, and whiteboard animations.
- Adobe After Effects and Adobe Animate are powerful options for creating animation explainer videos.
- Blender offers the integration of 2D and 3D elements for dynamic animated explainer videos.
- DIY animation tools like Powtoon, Wideo, and Animaker provide user-friendly interfaces and customizable animation styles.
With the right explainer video software, businesses can create engaging and captivating videos that effectively communicate their message to target audiences. Whether it’s through animation, live-action, or whiteboard illustrations, these software tools offer a wide range of features and functionalities to meet specific business needs and goals. So, if you’re looking to elevate your business and boost engagement, conversion, and sales, it’s time to explore the best explainer video software options available in 2022.
Explainer Videos – An Effective Marketing Strategy
Explainer videos have proven to be an effective marketing strategy, increasing awareness and understanding among customers and ultimately driving sales. These visually engaging videos capture the attention of viewers and effectively communicate the benefits and features of products or services in a concise and engaging manner.
There are several types of explainer videos that businesses can utilize to convey their messages effectively. Animated explainer videos are a popular choice, as they allow for creative storytelling and the integration of eye-catching visuals. With software tools like Adobe After Effects and Adobe Animate, businesses can create animation explainer videos that showcase compositing, motion graphics, and stunning visual effects.
Types of Explainer Videos:
- Animated explainer videos
- Live-action explainer videos
- Whiteboard animation explainer videos
In addition to animation, live-action explainer videos can also be highly impactful. Professional-grade video editing software options like Adobe Premiere Pro, Final Cut Pro, and iMovie enable businesses to import footage, audio, and graphics to create polished and engaging live-action explainer videos.
For businesses seeking a more unique and engaging approach, whiteboard animation explainer videos can be incredibly effective. Software tools such as VideoScribe, RawShorts, and MySimpleShow provide templates, illustrations, and easy-to-use features specifically designed for whiteboard animations. These tools allow businesses to create captivating and informative videos that resonate with their target audience.
Overall, utilizing explainer videos as part of a marketing strategy can greatly benefit businesses by increasing awareness, understanding, and ultimately driving sales. Whether through animated, live-action, or whiteboard animation, there are various software tools available to help businesses create high-quality and compelling explainer videos that achieve their marketing goals.
Table:
| Type of Explainer Video | Software Tools |
|---|---|
| Animeated Explainer Videos | Adobe After Effects, Adobe Animate |
| Live-Action Explainer Videos | Adobe Premiere Pro, Final Cut Pro, iMovie |
| Whiteboard Animation Explainer Videos | VideoScribe, RawShorts, MySimpleShow |
Animation Explainer Videos with Adobe After Effects and Adobe Animate
When it comes to creating animation explainer videos, Adobe After Effects and Adobe Animate offer a wide range of features, including compositing, motion graphics, and stunning visual effects. These software tools provide professionals and beginners alike with the ability to bring their ideas to life and create captivating animated videos.
Adobe After Effects is known for its powerful compositing capabilities, allowing users to combine multiple elements, such as graphics, text, and video footage, into a cohesive composition. Its extensive library of motion graphics templates and effects enables users to easily add dynamic animations and visual enhancements to their videos.
On the other hand, Adobe Animate is a popular choice for creating interactive animations and engaging explainer videos. Its intuitive interface and robust set of drawing and animation tools make it easy to create intricate motion graphics. With features like timeline editing and frame-by-frame animation, users have full control over the movement and appearance of their characters and objects.
Comparison Table: Adobe After Effects vs. Adobe Animate
| Features | Adobe After Effects | Adobe Animate |
|---|---|---|
| Compositing | ✓ | – |
| Motion Graphics | ✓ | – |
| Visual Effects | ✓ | – |
| Interactive Animations | – | ✓ |
| Frame-by-Frame Animation | – | ✓ |
| Intuitive Interface | ✓ | ✓ |
Whether you choose Adobe After Effects or Adobe Animate, you can expect to create professional-grade animation explainer videos that will captivate your audience and effectively communicate your message. These software tools provide the flexibility and functionality needed to craft visually stunning and engaging videos.
Blender – Creating Animated Explainer Videos with 2D and 3D Elements
Blender is an excellent choice for businesses looking to create animated explainer videos, thanks to its ability to seamlessly integrate 2D and 3D elements. With its extensive range of features and a user-friendly interface, Blender allows users to create dynamic and captivating videos.
One of the key advantages of using Blender is its integration of 2D and 3D elements. This enables businesses to create visually stunning and engaging explainer videos that stand out from the competition. Whether it’s adding depth and realism to characters or incorporating intricate 3D animations, Blender offers endless possibilities for creativity.
Table 1: Comparison of Blender with other Animation Software
| Feature | Blender | Other Animation Software |
|---|---|---|
| Integration of 2D and 3D elements | ✓ | ✗ |
| Extensive range of animation tools | ✓ | ✗ |
| User-friendly interface | ✓ | ✗ |
| Flexible customization options | ✓ | ✗ |
In addition to its integration capabilities, Blender offers an extensive range of animation tools that help businesses bring their ideas to life. From keyframe animation to rigging and simulation, Blender provides everything needed to create professional-grade animations.
Furthermore, Blender’s user-friendly interface makes it accessible to users of all skill levels. Whether you’re a beginner or an experienced animator, Blender’s intuitive design and comprehensive documentation make it easy to navigate and master. This ensures that businesses can quickly create high-quality animated explainer videos without a steep learning curve.
When it comes to customization, Blender allows users to have full control over their animations. From selecting specific render settings to fine-tuning details like lighting and shading, Blender empowers businesses to create unique and tailored videos that align with their brand identity.
In summary, Blender is an exceptional software tool for businesses seeking to create animated explainer videos. Its seamless integration of 2D and 3D elements, extensive range of animation tools, user-friendly interface, and flexible customization options make it a top choice for businesses in 2022.
User-Friendly DIY Animation Tools: Powtoon, Wideo, and Animaker
For businesses looking for user-friendly DIY animation tools, Powtoon, Wideo, and Animaker are excellent choices, offering pre-made templates, easy-to-use interfaces, and customizable animation styles. These tools provide a range of features that make it simple to create engaging explainer videos without the need for extensive technical skills.
Powtoon is a popular animation tool that offers a wide selection of pre-made templates, allowing users to quickly create professional-looking videos. Its drag-and-drop interface makes it easy to add elements such as text, images, and characters, and customize them to suit your brand. With Powtoon, businesses can create animated explainer videos that effectively convey their message while capturing the attention of their audience.
Wideo is another user-friendly option that offers a library of templates and a drag-and-drop interface. It allows users to easily create animated videos with customizable animation styles. Wideo also provides a variety of graphics, icons, and characters to enhance the visual appeal of explainer videos. With its user-friendly features, Wideo is an ideal choice for businesses looking to create professional-looking explainer videos without the need for extensive design skills.
Animaker is a versatile DIY animation tool that offers a wide range of features. It provides pre-made templates, a drag-and-drop interface, and customizable animation styles, allowing businesses to create unique and engaging explainer videos. Animaker also offers a vast library of assets, including characters, props, and backgrounds, giving users the flexibility to create videos that align with their brand’s aesthetic. With its user-friendly interface and powerful features, Animaker is a valuable tool for businesses looking to create impactful explainer videos.
| Tool | Features |
|---|---|
| Powtoon | Pre-made templates, drag-and-drop interface, customizable animation styles |
| Wideo | Templates, drag-and-drop interface, customizable animation styles |
| Animaker | Pre-made templates, drag-and-drop interface, customizable animation styles |
In conclusion, Powtoon, Wideo, and Animaker are user-friendly DIY animation tools that provide businesses with the ability to create professional and engaging explainer videos. These tools offer pre-made templates, easy-to-use interfaces, and customizable animation styles, making it accessible for businesses of all sizes to create high-quality videos that effectively communicate their message.
Vyond and Biteable – Creating Engaging Animated Explainer Videos
Vyond and Biteable are trusted platforms that businesses can rely on to create engaging and captivating animated explainer videos. These software tools provide a range of features and templates to help businesses effectively communicate their message to their target audience.
With Vyond, users can choose from a vast library of customizable characters, props, and backgrounds to create unique and compelling animations. The drag-and-drop interface makes it easy to add movement, text, and voiceovers to bring the story to life. Vyond also offers a wide selection of pre-made templates, making it quick and convenient to create professional-looking videos.
Biteable is another popular option for creating animated explainer videos. Its user-friendly interface allows businesses to create videos with just a few clicks. Biteable offers a wide range of templates, styles, and animations to choose from, ensuring that every video is visually appealing and engaging. Users can also easily customize their videos by adding their own text, images, and audio.
Both Vyond and Biteable offer intuitive and user-friendly platforms that allow businesses to create high-quality animated explainer videos without the need for extensive technical skills. These platforms provide the tools and resources necessary to captivate viewers and effectively convey key messages, helping businesses boost engagement and drive conversions.
| Vyond | Biteable |
|---|---|
| Extensive library of customizable characters, props, and backgrounds | Wide range of templates, styles, and animations to choose from |
| Drag-and-drop interface for easy video creation | User-friendly interface for quick and convenient video production |
| Pre-made templates for professional-looking videos | Customization options to add text, images, and audio |
Key Features of Vyond:
- Customizable characters, props, and backgrounds
- Drag-and-drop interface for easy video creation
- Wide selection of pre-made templates
Key Features of Biteable:
- Wide range of templates, styles, and animations
- User-friendly interface for quick video production
- Customization options for text, images, and audio
Whiteboard Animation Explainer Videos with VideoScribe, RawShorts, and MySimpleShow
VideoScribe, RawShorts, and MySimpleShow are popular software tools for businesses looking to create whiteboard animation explainer videos, offering a variety of templates, illustrations, and easy-to-use features. Whiteboard animation is a unique and engaging style that uses hand-drawn illustrations on a white background to convey information and tell a story. It is a highly effective way to communicate complex ideas in a simple and engaging manner.
VideoScribe is known for its extensive library of templates and illustrations, allowing users to create professional-looking whiteboard animations with ease. With its user-friendly interface and drag-and-drop functionality, VideoScribe makes it easy for businesses to create engaging videos without the need for any technical skills. The software also offers a wide range of customization options, including the ability to add voiceovers, music, and text to the animations.
RawShorts is another popular choice for creating whiteboard animation explainer videos. It offers a vast library of pre-made templates and illustrations, which can be easily customized to fit the branding and style of any business. The software also provides easy-to-use features like a drag-and-drop interface and an intuitive timeline editor, allowing users to create professional-quality videos in a matter of minutes.
MySimpleShow is a user-friendly software tool that allows businesses to create whiteboard animation explainer videos with ease. It provides a variety of customizable templates and illustrations, making it easy for users to create engaging and informative videos. MySimpleShow also offers a range of features, including the ability to add voiceovers, subtitles, and sound effects to the animations, further enhancing the overall quality and impact of the videos.
Comparison of Whiteboard Animation Software Tools
| Software | Templates | Illustrations | Features |
|---|---|---|---|
| VideoScribe | Extensive library | Wide range of options | Voiceovers, music, text customization |
| RawShorts | Vast template collection | Customizable illustrations | Drag-and-drop interface, timeline editor |
| MySimpleShow | Customizable templates | Variety of illustrations | Voiceovers, subtitles, sound effects |
In conclusion, VideoScribe, RawShorts, and MySimpleShow are excellent choices for businesses looking to create whiteboard animation explainer videos. Each software offers a range of templates, illustrations, and user-friendly features that make the video creation process simple and effective. Whether you are a small business or a large corporation, these tools can help you engage your audience and convey your message in a visually appealing and memorable way.
Professional-Grade Video Editing Software for Live-Action Explainer Videos
When it comes to creating compelling live-action explainer videos, software options like Adobe Premiere Pro, Final Cut Pro, and iMovie offer the tools needed to import footage, audio, and graphics and create professional-quality videos. These software programs are widely used in the industry and provide a wide range of features and functionalities for editing and enhancing videos.
Adobe Premiere Pro is known for its robust editing capabilities and seamless integration with other Adobe Creative Cloud applications. It offers advanced features such as multi-camera editing, color grading, and audio mixing, allowing video creators to achieve a polished and cohesive final product.
Final Cut Pro, on the other hand, is a popular choice among Mac users for its user-friendly interface and powerful editing tools. It offers advanced organization features, real-time effects, and high-resolution capabilities, making it a preferred choice for professional video editors.
iMovie, which is available for free on Mac and iOS devices, is a great option for beginners or those on a budget. It offers a simple yet intuitive interface, making it easy to import and edit footage, add transitions and effects, and create professional-looking videos.
| Software | Key Features |
|---|---|
| Adobe Premiere Pro | Advanced editing capabilities, multi-camera editing, color grading, audio mixing. |
| Final Cut Pro | User-friendly interface, organization features, real-time effects, high-resolution capabilities. |
| iMovie | Free on Mac and iOS devices, simple interface, easy import and editing, transitions and effects. |
Whether you’re a professional video editor or a beginner, these software options provide the necessary tools and features to create captivating live-action explainer videos. Choose the one that best suits your needs and get started on producing high-quality videos that engage and convert your audience.
DIY Video Software Tools – Lumen5 and InVideo
If you’re looking for easy-to-use DIY video software tools, Lumen5 and InVideo are excellent choices, providing user-friendly interfaces and a wide range of templates to create engaging explainer videos.
Lumen5 is a popular video creation platform that simplifies the process of creating professional-looking explainer videos. With its intuitive interface and drag-and-drop functionality, anyone can create stunning videos without any prior video editing experience. Lumen5 offers a vast library of pre-made templates, allowing users to quickly customize their videos with images, text, and music. Whether you’re promoting a product, explaining a concept, or sharing a story, Lumen5 has the tools to bring your ideas to life.
InVideo is another powerful DIY video software tool that offers a seamless video editing experience. With its easy-to-use interface and extensive collection of templates, InVideo makes it effortless to create captivating explainer videos. From adding text overlays and transitions to incorporating high-quality stock footage and audio tracks, InVideo provides all the necessary resources to produce professional-grade videos. Whether you’re a small business owner, a marketer, or a content creator, InVideo has the features and flexibility to meet your specific video editing needs.
Lumen5 Features:
- Intuitive drag-and-drop interface for easy video creation
- Extensive library of pre-made templates for quick customization
- Ability to add images, text, and music to enhance your videos
- Social media integration for seamless sharing
InVideo Features:
- User-friendly interface for effortless video editing
- Diverse selection of templates for various video styles
- Access to high-quality stock footage, images, and audio tracks
- Advanced editing features, including text overlays and transitions
Both Lumen5 and InVideo offer free trials, allowing users to explore their features and determine which software best fits their needs. Whether you’re a beginner or an experienced video creator, these DIY video software tools provide the necessary resources to create engaging explainer videos that captivate your audience.
Create impactful explainer videos with ease using Lumen5 and InVideo. With their user-friendly interfaces, customizable templates, and powerful editing features, these software tools empower businesses to create compelling visual content that boosts engagement and drives results.
| Lumen5 | InVideo |
|---|---|
| Intuitive drag-and-drop interface | User-friendly interface for effortless video editing |
| Extensive library of pre-made templates | Diverse selection of templates for various video styles |
| Ability to customize videos with images, text, and music | Access to high-quality stock footage, images, and audio tracks |
| Social media integration for seamless sharing | Advanced editing features, including text overlays and transitions |
The Best Explainer Video Software for Your Business in 2022.
With numerous software options available, choosing the best explainer video software for your business in 2022 is crucial to ensuring success in creating engaging and effective videos. Explainer videos have become a popular marketing tool, offering a visually appealing way to showcase products or services, increase brand awareness, and drive conversions. To help you make an informed decision, we have compiled a list of top video creation platforms that can take your explainer videos to the next level.
Animation Explainer Videos: Adobe After Effects and Adobe Animate
For those looking to create captivating animation explainer videos, Adobe After Effects and Adobe Animate are excellent choices. These software options offer a range of features such as compositing, motion graphics, and visual effects. With Adobe After Effects, you can bring your ideas to life by combining various elements and creating stunning animations. Adobe Animate, on the other hand, focuses on creating interactive animations with its powerful authoring tools.
DIY Animation Tools: Powtoon, Wideo, and Animaker
If you prefer a user-friendly approach to creating animation explainer videos, Powtoon, Wideo, and Animaker are worth considering. These platforms provide pre-made templates, drag-and-drop interfaces, and customizable animation styles, making it easy for anyone to create professional-looking videos. With Powtoon, you can choose from a wide range of templates and characters to tell your story. Wideo offers a simple interface and a vast library of resources to create unique animations. Animaker, on the other hand, allows for easy customization and offers a variety of animation styles to suit your brand.
Live-Action Explainer Videos: Adobe Premiere Pro, Final Cut Pro, and iMovie
For businesses looking to create live-action explainer videos, professional-grade video editing software like Adobe Premiere Pro, Final Cut Pro, and iMovie are the go-to options. These software tools allow you to import footage, audio, and graphics, and edit them to create polished and visually appealing videos. Whether you’re a beginner or a seasoned video editor, these platforms offer a wide range of features and capabilities to help you bring your vision to life.
| Software | Key Features |
|---|---|
| Adobe After Effects | Compositing, motion graphics, visual effects |
| Adobe Animate | Interactive animations, authoring tools |
| Powtoon | Pre-made templates, drag-and-drop interface, customization options |
| Wideo | Wide selection of templates and resources |
| Animaker | Customizable animation styles, easy customization |
| Adobe Premiere Pro | Import footage, audio, and graphics, professional editing features |
| Final Cut Pro | Advanced editing tools, seamless integration with Apple ecosystem |
| iMovie | User-friendly interface, basic editing features |
So, whether you’re looking to create animations or live-action videos, there is a wide range of software options to choose from. Consider your specific needs, budget, and level of expertise when selecting the best explainer video software for your business in 2022. With the right tools at your disposal, you can create engaging and effective videos that capture your audience’s attention and drive results.
Elevate Your Business with Effective Explainer Videos.
Effective explainer videos have the power to captivate audiences, boost engagement, and drive conversion and sales for your business. In today’s fast-paced digital world, visual content is becoming increasingly important in attracting and retaining the attention of potential customers. Explainer videos provide a dynamic and engaging way to showcase your products or services, allowing you to effectively communicate your message and value proposition.
By incorporating explainer videos into your marketing strategy, you can increase awareness and understanding among your target audience. These videos provide a concise and visually appealing way to showcase the benefits and features of your offerings, making it easier for customers to grasp the value you provide. Whether it’s an animated video that brings your brand story to life or a live-action video that showcases your product in action, explainer videos have the ability to leave a lasting impression.
In addition to capturing attention and increasing awareness, explainer videos also play a crucial role in driving conversion and sales. Studies have shown that videos have a higher conversion rate compared to other forms of content. By incorporating a strong call-to-action in your explainer videos, you can guide viewers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or scheduling a demo. The combination of visual storytelling, compelling visuals, and persuasive messaging can significantly enhance your conversion rates.
| Software Tools | Features |
|---|---|
| Adobe After Effects | Compositing, motion graphics, visual effects |
| Adobe Animate | Compositing, motion graphics, visual effects |
| Blender | Integration of 2D and 3D elements |
When it comes to creating explainer videos, there are various software tools available to suit different needs and preferences. From animation software like Adobe After Effects, Adobe Animate, and Blender to user-friendly DIY animation tools like Powtoon, Wideo, and Animaker, you have a wide range of options to choose from. Additionally, there are software tools specifically designed for whiteboard animations, such as VideoScribe, RawShorts, and MySimpleShow.
Regardless of the software you choose, the key is to create explainer videos that effectively convey your message, engage your audience, and drive desired actions. With the right combination of visuals, storytelling, and a clear call-to-action, you can elevate your business and achieve your marketing goals through the power of effective explainer videos.
Summary:
- Effective explainer videos captivate audiences and boost engagement for your business.
- They play a crucial role in increasing awareness and understanding among your target audience.
- Explainer videos drive conversion and sales by incorporating strong calls-to-action.
- There are various software tools available to create high-quality explainer videos, catering to different preferences and needs.
Conclusion
Selecting the best explainer video software in 2022 is vital for businesses seeking to harness the power of visual content and create engaging and impactful videos. Explainer videos have proven to be an effective marketing strategy, increasing awareness and understanding among customers while driving sales. With several types of explainer videos available, businesses have the flexibility to choose the format that best suits their needs.
For animation explainer videos, Adobe After Effects and Adobe Animate are powerful software options. They offer features such as compositing, motion graphics, and visual effects, allowing businesses to create captivating and dynamic animated videos. Another great option is Blender, which integrates both 2D and 3D elements, enabling the creation of visually stunning videos.
For those who prefer a DIY approach, user-friendly tools like Powtoon, Wideo, and Animaker provide a range of features, including pre-made templates, drag-and-drop interfaces, and customizable animation styles. These tools empower businesses to create their own professional-looking explainer videos without the need for extensive design or technical skills. Similarly, Vyond and Biteable are popular options that offer engaging animated explainer video creation capabilities.
If whiteboard animation explainer videos are the preferred choice, software tools like VideoScribe, RawShorts, and MySimpleShow provide templates, illustrations, and easy-to-use features specifically designed for this style. These tools simplify the creation process, allowing businesses to convey their messages effectively in a visually appealing manner.
For businesses looking to create live-action explainer videos, professional-grade video editing software such as Adobe Premiere Pro, Final Cut Pro, and iMovie offer advanced features for importing footage, audio, and graphics. These tools enable businesses to produce high-quality edited videos that effectively showcase their products or services.
Lastly, DIY video software tools like Lumen5 and InVideo provide easy-to-use interfaces and templates to create engaging explainer videos. These tools are ideal for businesses that prefer a simple and straightforward video creation process.
With the wide range of software options available, businesses can find the best explainer video software in 2022 to suit their specific needs and goals. By utilizing these tools, businesses can effectively leverage the power of visual content and create compelling explainer videos that capture and retain audience attention, ultimately driving engagement, conversion, and sales.
FAQ
What are explainer videos?
Explainer videos are a popular and effective way to market products or services. They help increase awareness and understanding among customers and can ultimately drive sales.
What are the different types of explainer videos?
There are several types of explainer videos, including animated, live-action, and whiteboard animations. Each type offers a unique approach to presenting information.
What software tools can I use to create animation explainer videos?
For animation explainer videos, powerful software options like Adobe After Effects, Adobe Animate, and Blender exist. These tools provide features such as compositing, motion graphics, and visual effects.
Are there easy-to-use DIY animation tools available?
Yes, there are user-friendly DIY animation tools like Powtoon, Wideo, and Animaker. These tools offer pre-made templates, drag-and-drop interfaces, and customizable animation styles.
What software tools are recommended for creating whiteboard animation explainer videos?
Software tools like VideoScribe, RawShorts, and MySimpleShow are specifically designed for creating whiteboard animations. They provide templates, illustrations, and easy-to-use features.
Which video editing software options are suitable for live-action explainer videos?
Professional-grade video editing software options like Adobe Premiere Pro, Final Cut Pro, and iMovie are recommended for creating high-quality edited live-action explainer videos. These tools allow users to import footage, audio, and graphics.
Are there any DIY video software tools available for creating explainer videos?
Yes, Lumen5 and InVideo are user-friendly DIY video software tools. They offer easy-to-use interfaces and templates to create engaging explainer videos.
What are the best explainer video software options for businesses in 2022?
The best explainer video software options for businesses in 2022 include Adobe After Effects, Adobe Animate, Blender, Powtoon, Wideo, Animaker, Vyond, Biteable, VideoScribe, RawShorts, MySimpleShow, Adobe Premiere Pro, Final Cut Pro, iMovie, Lumen5, and InVideo. These tools cater to different video creation needs and goals.
How can effective explainer videos benefit my business?
Effective explainer videos can boost engagement, conversion, and sales. They provide a visually appealing and concise way to convey information, capturing and retaining audience attention.