Explainer videos have become a popular marketing tool, and finding the best free explainer video maker is crucial for businesses in 2021. These short videos are an effective way to explain complex concepts or ideas in a simple and engaging manner, increasing understanding among customers and helping businesses achieve their goals. The good news is that there are several free explainer video makers available, making it accessible to everyone, regardless of their technical experience.
Key Takeaways
- Explainer videos are a powerful marketing tool that can boost conversions and enhance brand presence.
- Choosing the right free explainer video maker is essential for creating professional-looking videos.
- Some of the best free explainer video maker options include Vyond, InVideo, Veed, Promo.com, PowToon, Wideo, Rawshorts, Animaker, Toonly, Moovly, Renderforest, Sparkol Videoscribe, Biteable, Adobe Spark, and MySimpleShow.
- When creating an explainer video, it’s important to have a clear script, record a voiceover, and select the right video software.
- Once the video is created, it can be published and shared to increase awareness and engagement.
What is an explainer video?
Explainer videos are concise and engaging videos that effectively communicate ideas or concepts in a simple and understandable manner. These videos are designed to simplify complex information and present it in a visually appealing format, making it easier for viewers to grasp the key points. By combining visuals, audio, and storytelling techniques, explainer videos capture and hold the attention of the audience, ensuring that the message is delivered effectively.
Explainer videos can be used in various contexts, such as marketing, education, and training. They are commonly used by businesses to explain their products or services to potential customers, highlighting the key features and benefits. By conveying information in a clear and engaging way, explainer videos help businesses to effectively communicate their message, build brand awareness, and engage their target audience.
The use of explainer videos has become increasingly popular in recent years, as businesses recognize the value of this medium in capturing the attention of consumers in a crowded digital landscape. With the rise of social media and online video platforms, explainer videos have become a powerful tool for businesses to reach and engage their target audience, ultimately driving conversions and achieving their marketing goals.
| Benefits of Using Explainer Videos |
|---|
| Increased understanding among customers |
| Improved engagement and retention of information |
| Boosted conversion rates and sales |
| Enhanced brand awareness and recognition |
What is important when creating an explainer video?
- A clear script: Having a well-written script that effectively conveys the message is crucial for the success of an explainer video. The script should be concise, compelling, and easy to understand.
- Record a voiceover: A professional voiceover can significantly enhance the impact of an explainer video. It adds credibility and professionalism to the content, making it more engaging for the audience.
- Choosing the right video software: There are various video creation tools available that can help you create high-quality explainer videos. It’s important to choose a software that is user-friendly, offers a wide range of templates and customization options, and fits your specific needs and budget.
By following these guidelines and leveraging the power of explainer videos, businesses can effectively communicate their message, engage their target audience, and achieve their marketing objectives.
The Benefits of Using Explainer Videos for Marketing
Explainer videos offer numerous benefits for businesses, such as improved customer comprehension and the ability to accomplish marketing objectives. These short videos simplify complex concepts and ideas, making them easier for viewers to understand. By presenting information visually and engagingly, explainer videos capture and maintain the attention of the target audience. This increased understanding leads to higher engagement levels and greater brand recall.
One of the key advantages of using explainer videos for marketing is their ability to showcase products or services in a compelling way. By visually demonstrating how a product works or how a service can benefit customers, businesses can effectively communicate their value proposition. Explainer videos also provide an opportunity to highlight key features and benefits, making it easier for potential customers to make informed purchasing decisions.
Moreover, explainer videos can help businesses achieve their marketing goals by driving conversions. These videos can be used in various stages of the customer journey, from building awareness to encouraging action. By incorporating clear calls-to-action within the videos, businesses can guide viewers towards desired actions, such as signing up for a newsletter or making a purchase. With their engaging nature, explainer videos have been shown to increase conversion rates and boost overall marketing performance.
Additional benefits of using explainer videos for marketing include:
- Improved website and search engine optimization (SEO) performance
- Enhanced brand credibility and authority
- Increased social media engagement and sharing
- Effective communication of complex ideas in a concise manner
- Ability to reach a larger audience through different platforms and devices
In summary, incorporating explainer videos into marketing strategies offers businesses a range of benefits. From improving customer comprehension to driving conversions, these videos have proven to be a powerful tool for engaging and persuading audiences. With the availability of free explainer video makers in 2021, businesses of all sizes can leverage this medium to create professional videos and enhance their marketing efforts.
| Top Free Explainer Video Makers | Features |
|---|---|
| Vyond | User-friendly interface, extensive customization options |
| InVideo | Powerful video editing capabilities, wide range of templates |
| PowToon | Extensive library of templates, user-friendly interface |
The Rise of Free Explainer Video Makers
Free explainer video makers have transformed the video creation landscape, empowering individuals and businesses to produce professional-looking videos without any technical expertise. In 2021, there are several top-rated free explainer video makers available that offer a range of features and templates to help users create high-quality videos. These tools have made it accessible for anyone to create compelling explainer videos, regardless of their budget or experience.
One of the best free explainer video makers is Vyond. It provides a versatile platform with a user-friendly interface, allowing users to bring their ideas to life through customizable characters, props, and scenes. With Vyond, users can easily create engaging explainer videos that effectively convey their message.
Table: Top Free Explainer Video Makers of 2021
| Free Explainer Video Maker | Features |
|---|---|
| Vyond | Versatile platform with customizable characters and scenes |
| InVideo | Power-packed video maker software for professional explainer videos |
| PowToon | User-friendly interface with an extensive library of templates |
Another popular choice for creating explainer videos is InVideo. This software offers a wide range of features and tools to create professional-quality videos. InVideo provides users with access to a vast collection of customizable templates, stock footage, and music, allowing them to create engaging explainer videos that captivate their audience.
PowToon is also recognized as one of the best free explainer video maker options available. With a user-friendly interface, PowToon offers a seamless video creation experience. It provides a vast library of templates, characters, and props, making it easy to create visually appealing explainer videos without any design skills.
When creating an explainer video, it’s important to have a clear script that effectively communicates the key message. Recording a voiceover can add a professional touch to the video and enhance its impact. Additionally, selecting the right video software plays a crucial role in creating a high-quality explainer video. By utilizing the tools mentioned above, individuals and businesses can produce impressive explainer videos that captivate their target audience.
Top Free Explainer Video Makers of 2021
In 2021, there is a wide range of free explainer video makers that offer exceptional features and templates for creating captivating videos without incurring any costs. These tools provide a user-friendly interface and a plethora of options to make your videos stand out. Here are some of the best free explainer video makers that can help you create high-quality videos for your marketing needs:
| Explainer Video Maker | Key Features |
|---|---|
| Vyond | Versatile video maker with a wide range of customization options and pre-built templates. |
| InVideo | Powerful video maker software with a vast library of templates and editing tools. |
| PowToon | Popular choice for creating explainer videos with an extensive library of templates and an intuitive interface. |
These free explainer video makers offer an array of features such as drag-and-drop functionality, animation tools, and customizable characters. With these tools, you can easily create professional-looking explainer videos that effectively convey your message to your audience.
When creating an explainer video, it is important to have a clear script that outlines the key points you want to convey. Recording a voiceover can add a personal touch and enhance the engagement of your video. Additionally, choosing the right video software that aligns with your creative style and requirements is crucial for a successful video creation process.
Once your explainer video is ready, you can publish and share it across various platforms to increase its reach and engagement. These videos can be an invaluable marketing tool, as they have the potential to boost conversions, enhance your brand presence, and captivate your audience. By utilizing the best free explainer video makers of 2021, you can create impactful videos that leave a lasting impression on your viewers.
Vyond – A versatile free explainer video maker
Vyond stands out as one of the best free explainer video makers, offering a versatile platform that allows users to create engaging videos effortlessly. With a user-friendly interface and a wide range of features, Vyond is suitable for both beginners and experienced video creators.
One of the standout features of Vyond is its extensive library of customizable templates. Users can choose from a variety of pre-made characters, backgrounds, and animations, making it easy to create professional-looking explainer videos. The drag-and-drop interface allows for seamless editing and customization, ensuring that the final video meets the specific requirements of the project.
Key features of Vyond:
- Rich library of customizable templates
- Easy-to-use drag-and-drop interface
- Options for character customization and animation
- Multiple audio options, including voiceover recording
- Ability to add text, transitions, and effects
- Flexible export options, including HD video formats
Whether you need to create explainer videos for marketing, training, or educational purposes, Vyond offers a comprehensive solution. Its versatility allows users to create videos in various styles and formats, ensuring that the final product aligns with the desired message and target audience.
| Pros | Cons |
|---|---|
| Easy-to-use interface | Limited free features |
| Extensive library of customizable templates | Some advanced features require a paid subscription |
| Flexible export options | Learning curve for more complex animations |
In summary, Vyond is a top choice for those looking to create high-quality explainer videos for free. Its versatile platform, combined with its user-friendly interface and extensive library of templates, makes it an excellent tool for both beginners and professionals. Whether you’re promoting a product, explaining a concept, or educating your audience, Vyond has all the necessary features to help you create compelling and engaging explainer videos.
InVideo – Power-packed video maker software.
InVideo is a robust and feature-rich video maker software that provides users with the tools and resources needed to create stunning explainer videos without any financial investment. With its user-friendly interface and extensive collection of templates, InVideo makes the video creation process simple and accessible to everyone, regardless of technical experience.
One of the standout features of InVideo is its vast library of pre-designed templates. These templates cover a wide range of topics and industries, allowing users to quickly and easily create personalized explainer videos. Whether you’re promoting a product, explaining a service, or educating your audience, InVideo has a template to suit your needs.
InVideo also offers a variety of customization options to make your videos truly unique. From adding your own text and images to choosing the perfect background music, you have full control over the look and feel of your explainer video. Additionally, InVideo provides a built-in editor that allows you to fine-tune every aspect of your video, ensuring that it aligns with your brand’s style and message.
| Key Features of InVideo: |
|---|
| 1. Extensive collection of templates |
| 2. User-friendly interface |
| 3. Customization options for personalized videos |
| 4. Built-in editor for fine-tuning |
InVideo is a powerful video maker software that empowers businesses and individuals to create professional explainer videos that effectively convey their message and captivate their audience. Whether you’re a marketing professional, small business owner, or content creator, InVideo is the ideal tool to bring your ideas to life and make an impact in the digital world.
PowToon – A popular choice for explainer video creation.
PowToon has gained significant popularity as an explainer video maker software, offering a user-friendly platform and an extensive collection of templates to choose from. With PowToon, users can easily create engaging and professional explainer videos without the need for technical expertise.
One of the standout features of PowToon is its intuitive drag-and-drop interface, which allows users to seamlessly add elements such as text, images, and animations to their videos. The platform also provides a wide range of pre-designed templates, making it easy to create visually appealing explainer videos in just minutes.
Furthermore, PowToon offers a library of customizable characters, props, and backgrounds, allowing users to personalize their videos to match their brand’s unique style. The software also includes a voiceover feature, enabling users to add narration or voiceovers to their videos for a more engaging experience.
| Key Features of PowToon | Benefits |
|---|---|
| User-friendly interface | Easy to use for beginners |
| Extensive template library | Quickly create professional-looking videos |
| Customizable characters and props | Add a personal touch to your videos |
| Drag-and-drop functionality | Create videos without any technical expertise |
| Voiceover feature | Add narration or voiceovers for a more engaging experience |
Overall, PowToon is a powerful and user-friendly tool that empowers businesses and individuals to create captivating explainer videos. Whether you’re looking to promote a product, explain a concept, or share a story, PowToon provides all the necessary features and resources to bring your ideas to life.
Tips for creating an effective explainer video
Creating an effective explainer video involves following a few essential steps, such as crafting a clear script, recording an engaging voiceover, and selecting the most suitable video software. These elements work together to create a compelling and informative video that captivates your audience and delivers your message effectively.
Craft a clear script
When creating an explainer video, it’s important to start with a well-written script. Your script should be concise, engaging, and easy to understand. Clearly outline the problem or challenge your product or service solves, and explain how it works in a simple and relatable way. Remember to focus on the benefits and value your offering provides to the viewer. Use conversational language and a friendly tone to keep your audience engaged throughout the video.
Record an engaging voiceover
The voiceover is a crucial element of your explainer video. Choose a voiceover artist with a warm and friendly voice that matches the tone and style of your script. Ensure that the voiceover is clear, professional, and well-paced. A well-executed voiceover can bring life to your video and make it more enjoyable to watch. Consider adding background music or sound effects to enhance the overall experience and create an emotional connection with your audience.
Select the most suitable video software
There are many video software options available for creating explainer videos, so it’s important to choose one that suits your needs and technical capabilities. Look for software that offers a user-friendly interface, a wide range of templates and assets, and the ability to customize your video to match your brand’s identity. Consider the level of technical expertise required and the features offered by each software before making your decision. Free video software options include Vyond, InVideo, and PowToon, which provide a great starting point for creating professional explainer videos.
| Free Explainer Video Makers: | Features: |
|---|---|
| Vyond | Versatile and user-friendly interface |
| InVideo | Power-packed video maker software |
| PowToon | Extensive library of templates and user-friendly interface |
By following these tips and utilizing the right tools, you can create an effective explainer video that engages your audience, promotes your product or service, and ultimately helps you achieve your marketing goals.
Publishing and sharing your explainer video
Once your explainer video is created, it is crucial to publish and share it strategically to maximize its reach and impact, increasing awareness and engagement. Here are some key steps to help you effectively publish and share your explainer video:
- Choose the right platform: Consider where your target audience is most likely to engage with your video. Popular platforms include YouTube, Vimeo, and social media channels like Facebook, Instagram, and LinkedIn.
- Optimize your video: Enhance your video’s visibility by optimizing its title, description, and tags with relevant keywords. This will improve its chances of being discovered through search engines and platform algorithms.
- Embed on your website or blog: Increase engagement with your website visitors by embedding your explainer video in relevant blog posts, landing pages, or product pages. This will help to keep visitors on your website longer and provide valuable information about your offerings.
- Share on social media: Leverage the power of social media to amplify your video’s reach. Share it across your social media channels, encouraging your followers to like, comment, and share. Consider creating shorter snippets or teasers specifically for social media platforms to drive interest and engagement.
- Send it via email: Incorporate your explainer video into email marketing campaigns to provide valuable content to your subscribers. Include a compelling call-to-action to drive conversions and encourage recipients to share the video with their networks.
By following these steps and strategically publishing and sharing your explainer video, you can effectively increase its visibility, reach, and impact. Remember to monitor the performance of your video using analytics tools to gain insights into its effectiveness and make any necessary adjustments to optimize its performance.
The impact of explainer videos on marketing
Explainer videos have proven to be a highly effective marketing tool, capable of boosting conversions, expanding brand reach, and fostering deeper customer engagement. These short, engaging videos simplify complex concepts and ideas, increasing understanding among customers and helping businesses achieve their goals. By using explainer videos in marketing strategies, businesses can effectively communicate their value proposition, showcase product features, and highlight the benefits of their offerings.
One of the key benefits of explainer videos is their ability to captivate and hold the attention of the audience. Studies have shown that videos have a higher retention rate compared to text-based content, making them a powerful tool for delivering information and creating memorable experiences. With the right script, visuals, and animation, explainer videos can evoke emotions, spark curiosity, and leave a lasting impression on viewers.
Furthermore, explainer videos can significantly boost conversions. By providing a clear and concise explanation of products or services, they can help potential customers understand the value proposition and make informed purchasing decisions. According to research, businesses that use explainer videos on their websites or landing pages experience higher conversion rates compared to those that rely solely on text-based content.
How explainer videos expand brand reach
Another important aspect of explainer videos is their ability to expand brand reach. When shared on social media platforms, websites, or video-sharing platforms, explainer videos have the potential to go viral and reach a wide audience. Their visual appeal and engaging nature make them highly shareable, increasing brand exposure and attracting new customers. Additionally, explainer videos can be optimized for search engines, improving organic visibility and driving more traffic to a business’s website.
To fully leverage the power of explainer videos in marketing, businesses should consider integrating them into their overall marketing strategy. By aligning the content and messaging of explainer videos with other marketing channels such as email campaigns, social media posts, and blog articles, businesses can reinforce their brand message and create a consistent experience for their audience.
| Benefits of Explainer Videos | Examples |
|---|---|
| Increased understanding among customers | Vyond, InVideo |
| Boost in conversions | Promo.com, PowToon |
| Expanded brand reach | Wideo, Animaker |
| Deeper customer engagement | Toonly, Renderforest |
In conclusion, explainer videos are a highly effective marketing tool that can have a significant impact on a business’s success. By incorporating explainer videos into their marketing strategies, businesses can boost conversions, expand brand reach, and foster deeper customer engagement. With the wide range of free explainer video makers available in 2021, creating professional-looking videos has never been easier. By leveraging the power of explainer videos, businesses can effectively communicate their message, stand out from the competition, and achieve their marketing goals.
Conclusion
In conclusion, selecting the best free explainer video maker is vital for businesses seeking to create compelling and engaging videos that captivate their audience and drive success in 2021. Explainer videos are a great way to market a product or service, as they effectively convey complex concepts in a simple and engaging manner.
With the emergence of free explainer video makers, creating high-quality videos has become accessible to everyone, regardless of technical experience. Tools like Vyond, InVideo, Veed, and PowToon offer a range of features and templates that enable users to create professional-looking explainer videos easily.
When creating an explainer video, it’s important to have a clear script that effectively communicates the key message. Recording a voiceover adds a personal touch and enhances the video’s impact. Choosing the right video software is crucial in order to utilize the available features and create a visually appealing video.
Once the video is created, it can be published and shared across various platforms to increase awareness and engagement. Explainer videos have proven to be highly effective marketing tools, capable of boosting conversions and enhancing the online presence of a business.
By selecting the best free explainer video maker and implementing effective strategies, businesses can create compelling videos that leave a lasting impression on their audience and drive success in the competitive landscape of 2021.
FAQ
What is an explainer video?
An explainer video is a short video that explains a concept or idea in a simple and engaging way. It is used as a marketing tool to increase understanding among customers and help businesses achieve their goals.
Why should businesses use explainer videos for marketing?
Explainer videos have several benefits for marketing, including increasing understanding among customers, boosting conversions, and enhancing the online presence of a business.
Are there free explainer video makers available?
Yes, there are several free explainer video makers available in 2021. These tools make it easy to create professional-looking videos without any technical experience.
What are some of the best free explainer video makers?
Some of the best free explainer video makers include Vyond, InVideo, Veed, Promo.com, PowToon, Wideo, Rawshorts, Animaker, Toonly, Moovly, Renderforest, Sparkol Videoscribe, Biteable, Adobe Spark, and MySimpleShow.
How do I create an effective explainer video?
To create an effective explainer video, it’s important to have a clear script, record a voiceover, choose the right video software, and make the video. Following these steps will help you create a compelling and engaging explainer video.
How can I publish and share my explainer video?
Once your explainer video is created, you can publish and share it on various platforms to increase awareness and engagement. Some common platforms for publishing and sharing videos include YouTube, Vimeo, and social media channels.
What impact do explainer videos have on marketing?
Explainer videos have a significant impact on marketing. They can boost conversions, enhance brand presence, and improve customer engagement. Incorporating explainer videos into your marketing strategy can greatly benefit your business.
