Imagine a world where learning is no longer a daunting task, but instead an engaging, interactive, and enjoyable experience. A world where complex concepts are broken down into easily digestible nuggets, allowing learners to effortlessly acquire new knowledge at their own pace, in any environment. Welcome to the realm of educational explainer videos!
These captivating visual masterpieces act as a key that unlocks the doors to a wealth of information, weaving together traditional education with modern technology. In this blog, we’ll dive into the transformative power of explainer videos, revealing how they redefine the learning landscape for students across the globe.
From building bridges between abstract ideas and vivid visuals to providing tailored guidance at every step of the educational journey, explainer videos are revolutionizing the way we learn. So, let’s explore this innovative approach to education that transcends boundaries and empowers students to become masters of their own learning experience.
What is an explainer video?
An explainer video is a short, animated video that simplifies complex concepts or products. They are often used for marketing purposes but can also be used educationally. Explainer videos are important for education as they can help learners understand complex concepts in an easy and engaging way. Explainer videos consist of many different styles, such as Whiteboard, 2D cartoon, Motion Graphics, Infographics, Typography, and Cutout. These videos typically last between one to two minutes, and capture the attention span of its audience. Explainer videos are versatile and powerful tools that can be used in many different ways, such as in the classroom, on websites, or in marketing materials. They help to engage and inform viewers and can be used to introduce new concepts, provide additional information about a topic, or reinforce learning.
What are the benefits of using explainer videos in education?
1. Improved Information Retention
Using an explainer video can significantly improve information retention. When learners can see and hear information at the same time, they can process it more quickly and effectively. Additionally, studies have shown that 85% of students are able to retain the same amount of information while speed-watching an explainer video, compared to an in-class lecture. Animations, videos, and other visual elements also help to keep learners engaged and can reduce workplace conflict. All of these factors combine to create an effective and efficient learning experience that leaves learners better informed and more capable.
2. Enhanced Understanding of Concepts
Using explainer videos in education can help enhance understanding of concepts by engaging students in the classroom. Explainer videos can be used to introduce new concepts, provide additional information about a topic, and reinforce learning in a visually appealing and succinct manner. Visual learning can be more effective than traditional methods, and well-produced explainer videos can help make complex concepts easier to digest and retain. Furthermore, explainer videos can be used to add an element of fun to tedious classroom activities, keeping students engaged and motivated to learn. With the help of captivating storytelling and outstanding animation, explainer videos can break down complex information into smaller parts for easier comprehension. This can help create a more effective learning environment that appeals to the cognitive functioning of our brains, allowing students to learn at a gradual pace.
3. Increased Engagement
Explainer videos are an effective tool to increase engagement in education, as they have a positive effect on the three types of engagement: behavioral, cognitive, and emotional. They provide a way to catch student’s attention and keep them interested in the topics being taught, while also helping to measure the student’s understanding of the material. Additionally, they can make online courses more engaging and help to emotionally connect students with the material being taught. Furthermore, educational training videos can be used to help staff improve their questioning and listening skills, which can lead to enhanced communications, improved patient outcomes, reduced workplace conflict and increased productivity. In conclusion, using video content can be a powerful tool to help engage students in the educational process.
4. Increased Interest
Using an explainer video to explore a topic can increase interest due to its engaging nature. Videos are more effective at grabbing the attention of users than text or lectures, as they are more easily understood. Videos also make information more digestible by breaking it down into digestible parts, rather than overwhelming the learner with all the details at once. Additionally, educational explainer videos make learning fun by adding cute characters, cheerful narrators, and bouncy sounds. By incorporating these elements, learners are more likely to stay focused on the material and gain more from their learning experience.
5. Improved Aesthetic Appeal
Animated explainer videos can greatly improve the aesthetic appeal of educational content by providing a visually engaging medium. Through the use of vibrant colors, simple graphics, typography, and animation, explainer videos create an engaging environment for learning. The use of these visual elements not only capture learners’ attention, but also break down complex topics into easier to understand bites. Additionally, the short and concise nature of explainer videos makes them an ideal choice for engaging participants and conveying the educational message in an effective manner. With the help of explainer videos, educational content can be made more appealing, which can lead to increased student engagement and improved learning outcomes.
6. Improved Web Presence
Using an explainer video to cut through the noise and connect with students, teachers, and other members of a school’s community is the key to improving a school’s web presence. It doesn’t just stop at putting up ads, a website, or launching a PR blitz; it goes beyond that. Explainer videos are a great way to simplify a school’s message, keep the science intact, and position the school’s offering as a magical gift. With our unique process using techniques from Hollywood, various templates, and over 20 steps, our animated educational video production company can empower the school to connect with their audience in a whole new way, with custom styles that speak to their audience and achieve optimal results. Through these explainer videos, schools are better-equipped to keep their learners engaged and satisfied, promote their e-learning apps, and improve the quality of their software development projects. With these explainer videos, schools can leverage the power of visual storytelling to reach a wider market, boosting their web presence and growing their user base.
7. Increased Search Engine Optimization
Using an explainer video as a supplementary teaching and learning process over digital media can help increase search engine optimization. It can help enhance user engagement and satisfaction with an e-learning app, become an expert in an industry, and even improve online courses by breaking down complex subjects into fun, bite-sized facts. Videos are more powerful than texts, and humans understand things better when they see them through their eyes. Moreover, videos can make a brand more visible, as it is the world’s second most visited search engine/website. Thus, an explainer video can make a company more visible, thus increasing its SEO value.
8. Increased Conversion Rates
Using explainer videos in education can increase conversion rates by helping to simplify complex topics and making them easier to understand, engaging learners with vibrant colors and eye-catching animation, and providing a more enjoyable learning experience for participants. With the power of storytelling and animation, explainer videos can grab the attention of learners and keep them engaged longer, and increase their motivation to learn. Additionally, explainer videos can help to build trust with potential users, and boost the chances of users investing in, and staying with, a course or product.
9. Increased Social Media Presence
Explainer videos can be an effective way to increase social media presence in education by helping convey vital pieces of information instantly and on the go. Using an explainer video to share educational material can help engage learners in a more effective and efficient way, as it allows them to understand and comprehend better due to the visual cues and storytelling which videos provide. Additionally, using an explainer video for education can help increase the visibility of educational material on social media, as videos are more likely to be shared and seen organically compared to text-based posts. This can help spread educational awareness to a wider audience, ultimately increasing social media presence and engagement in education.
10. Increased Authority and Credibility
Using an explainer video can increase authority and credibility in education by making complex information easier to understand and remember. Through videos, topics can be presented in a simple way that can be quickly grasped and internalized by learners. Additionally, the use of visuals and animations can capture the attention of viewers and help them to connect with and remember the content. Furthermore, explainer videos can provide a more personalized experience for students, allowing them to feel as if they are in control of the learning process. This helps to foster a deeper understanding of educational topics and builds trust in the educational institution.
What are the best practices on how to use explainer videos for educational purposes?
1. Explain complex concepts
Explainer videos can be used to explain complex concepts in an effective and engaging way. Here is a step-by-step guide on how to use explainer videos to explain complex concepts:
- Partner up with an expert team that can write clear and concise scripts to break down the idea at its core.
- Incorporate eye-catching graphics and intuitive audio visuals to help the audience comprehend the concept more easily.
- Use an engaging voiceover to explain the concept in simple terms and make sure it conveys the message clearly.
- If there are certain elements of the course or curriculum that students tend to struggle with, create an explainer video to explain those concepts in a fun and engaging way.
- Make sure the explainer video is concise and to the point, and that it engages the audience with an interesting story plot.
- Finally, evaluate the results to see if the explainer video was successful in conveying the message.
2. Increase understanding and information retention
Explainer videos can be an effective way to increase understanding and information retention. They can engage multiple senses at once, allowing learners to process information more quickly and efficiently. Research has also shown that humans understand things better when they can see them with their eyes as opposed to listening to a lecture or reading text on a screen. Additionally, explainer videos present information in a novel and interesting way that can help to hold the student’s attention and break down complex topics into short, digestible chunks. The use of eye-catching graphics, compelling voiceovers and intuitive audio visuals in explainer videos can also evoke a positive emotional response, making the learning process even more effective. Therefore, explainer videos can be an effective tool for increasing understanding and information retention.
3. Improve engagement
Explainer videos can be very effective in improving engagement in e-learning, as they can capture the attention of learners, facilitate cognitive learning, and foster emotional engagement. Behavioral engagement is improved as explainer videos can catch students’ attention and improve attendance records. Cognitive engagement is increased as explainer videos can explain concepts and ask questions to test learners’ understanding of the material. Lastly, emotional engagement is increased as explainer videos can use storytelling, animation, and other visual elements to make the content more interesting and engaging. Furthermore, explainer videos can also be used to simplify complex topics and make them easier to understand, as well as to show customers how to best use a company’s product or service. Thus, explainer videos can provide an effective way to engage learners in e-learning and improve the overall learning experience.
4. Increase understanding of a topic
How can an explainer video increase understanding of a topic? [Step-by-Step Instructions]
- Start small: Make this an introductory project with a limit of 3-5 slides and have students focus on one particular aspect of a topic to animate.
- Provide time to debrief: Give your class enough time to debrief and critique the projects in class.
- Write a script: Writing is the foundation of every multimedia project. Spend time writing and revising the script so that it’s clear and makes sense before working on the visuals and animations.
- Check for understanding: Make sure students have their information right, and can craft a clear story that explains—not just describes—a given topic. Ask them to consider and answer questions such as, “Why is this way the best way?” or “What happens if you don’t…?” or “Why should this matter to anyone?”
- Use visuals and animation to engage students: An explainer video can lighten the mood by adding cute characters, cheerful narrators, and bouncy sounds into the equation. It can also prevent information overload by breaking down a subject into several smaller parts—which can then be explained further by teachers.
- Spread the word: Videos are a universal tool that can be used on virtually any digital platform and are the most efficient way to tell the world why they should care about something.
5. Increase comprehension of a topic
Explainer videos can increase comprehension of a topic by engaging multiple senses, allowing learners to process information at their own pace, and providing an efficient use of time.
Step 1: Start small. Instead of having students animate a full topic, have them focus on one aspect of the topic. This will help them learn from their mistakes and prepare them for longer and more complicated projects.
Step 2: Give your class enough time to debrief. Allowing time for discussion and critique helps students learn from each other and develop stronger multimedia projects.
Step 3: Writing is key. Before students begin to create visuals or animations, have them craft a script to provide a framework for their projects. This can help ensure that the content is clear and makes sense.
Step 4: Content is king. Make sure students have accurate information and can craft a story that explains the topic, rather than just describing it. Asking questions such as “Why is this way the best way?” and “Why should this matter to anyone?” can help with this.
Step 5: Add in a bit of fun. Engaging visuals, cheerful narrators, cute characters, and bouncy sounds can lighten the mood and prevent information overload by breaking down the material into smaller, easier-to-understand parts.
Step 6: Utilize the power of videos. Humans understand things better when they see them, and videos are at least twelve times more powerful than textual content. This means that explainer videos are an excellent tool for information retention and comprehension.
6. Improve comprehension of a topic
Explainer videos can be a powerful tool to improve comprehension of a topic by engaging learners in the classroom and breaking down complex concepts into digestible parts. Here is a step-by-step guide on how to use explainer videos to improve comprehension of a topic:
- Start small – make the project limited to 3-5 slides to focus on one particular aspect of a topic.
- Have students write a focus statement – a narrow and specific question that their video will answer.
- Develop editorial decisions – what information should be included to make the story clear and understandable?
- Write a script – create a voice-over track with a clear and concise script for the graphics and animation.
- Utilize the power of visuals – create an engaging visual and voiceover to educate better.
- Incorporate music and/or a voice-over – consider how you can use music and/or a voice-over to help students remember the information easier.
- Debrief and critique projects – allow enough time in class to discuss and learn from each other’s projects.
By following these steps, explainer videos can be a great way to engage learners and help them understand complex concepts more easily.
7. Make learning more enjoyable
Explainer videos are an effective tool for making learning more enjoyable by engaging multiple senses simultaneously, allowing learners to process information at their own pace, and providing visual aids that help students remember what they have learned. By providing an engaging story, eye-catching graphics, and intuitive audio visuals, explainer videos can evoke a positive emotional response from learners, making them more likely to stay focused and engaged throughout the learning process. Explainer videos also provide an efficient way to learn, as learners can watch, pause, and rewatch videos in order to absorb more information in a shorter amount of time. Furthermore, research shows that 85% of students retain the same amount of information from speed-watching videos as they do from an in-class lecture, making it easier for them to recall information later on. By utilizing explainer videos, teachers can create an environment that encourages students to learn more proactively and explore their creativity. With the help of videos, teachers can break down complex ideas into smaller parts and encourage students to express themselves as they interact with the material. All in all, explainer videos make learning more enjoyable by providing an engaging, interactive, and efficient experience.
8. Increase motivation to learn
Explainer videos can increase motivation to learn by engaging multiple senses simultaneously and allowing students to process information at their own pace. Videos are also a more efficient use of time than reading text on a screen or listening to long lectures, as they can help learners understand and retain information better. Additionally, they can be used to lighten the mood of classes by introducing cute characters, cheerful narrators, and bouncy sounds. This can help keep children focused on educational material and perceive information more efficiently, motivating them to pursue learning further.
9. Make information easier to digest
Explainer videos make it easier for people to digest information by breaking down complex subjects and presenting them in a more engaging and digestible way. Through the use of eye-catching visuals, compelling voiceovers, and intuitive audio-visuals, explainer videos are able to captivate the viewer’s attention and keep them engaged while conveying the intended message. Additionally, they are able to help learners focus on educational material and absorb the information more efficiently than a class lecture. As a result, explainer videos are becoming increasingly popular in educational institutions and training programs, as they provide an effective way to communicate complex information in the space of a few minutes.
10. Increase the effectiveness of training
Explainer videos can increase the effectiveness of training by breaking complex topics into easily digestible parts, creating engaging content with the use of cute characters, cheerful narrators, and bouncy sounds, and providing a non-threatening way to present sensitive and complex topics. Additionally, explainer videos can help to keep people engaged and satisfied with e-learning apps, helping to grow user bases and encouraging performance changes. Explainer videos can also help to prevent information overload, allowing teachers to explain further, and can help to keep children focused on educational material.
FAQs
What is an explainer video?
An explainer video is a short, animated video that simplifies complex concepts or products. They are often used for marketing purposes but can also be used for educational purposes. Explainer videos are important for education because they can help learners understand complicated concepts in a simple and engaging way. They can be used to introduce new concepts, provide additional information about a topic, or reinforce learning. Explainer videos consist of many different styles such as Whiteboard, 2D cartoon, Motion Graphics, Infographics, Typography, and Cutout. Explainer videos are great for building a strong bond with viewers and can be used to answer customer questions. Additionally, they are great for marketing new products and services.
What is the best format for an educational explainer video?
When it comes to creating an effective and engaging educational explainer video, there are many different styles to choose from. Each style has its own strengths and weaknesses, and so it is important to select the right format to meet your educational goals. The most popular types of explainer videos are whiteboard videos, 2D cartoon videos, motion graphics videos, infographics, typography, and cutout videos.
Whiteboard explainer videos are great for teaching abstract concepts and complex topics that involve lots of numbers and data. They can also be used to present practical ideas step-by-step.
2D cartoon explainer videos are great for creating an engaging story that appeals to all ages.
Motion graphics videos are perfect for quickly conveying information in an eye-catching manner.
Infographics explainer videos are great for summarizing a concept or idea in a clear, concise way.
Typography explainer videos are great for emphasizing or highlighting important points.
Cutout videos are perfect for making complex topics easier to understand.
Overall, the best format for an educational explainer video will depend on your educational goals and the type of information you are trying to convey. By understanding the strengths and weaknesses of each format, you can choose the best format for your explainer video.
How can explainer videos be used to engage students?
Step 1: Explainer videos are a great way to engage and inform students by introducing new concepts, providing additional information about a topic, or reinforcing learning.
Step 2: Explainer videos can also be used to communicate with parents and guardians about school events and news.
Step 3: Explainer videos can make online courses more engaging and hold student’s attention for a longer period of time by using storytelling and animation.
Step 4: Explainer videos can help break down a subject into several smaller parts, which can be further explained by teachers.
Step 5: Explainer videos can help students better understand and retain the information presented since visual learning can be more effective than traditional methods.
Step 6: Explainer videos are also a great way to grab the attention of students.
Step 7: Explainer videos can be used to ensure that all students are consistently presented with the same material, which is especially useful for educators working with large classes or students learning remotely.
Step 8: Explainer videos can also help teach students important media literacy and design skills that they might need in the “real world” someday.
Step 9: Explainer videos can also help run online campaigns and create a wider market breach for your e-learning products.
What is the most popular animation style for educational explainer videos?
The most popular animation style for educational explainer videos is Whiteboard Animation. This style consists of drawing on a whiteboard to explain concepts, ideas, and stories in an engaging, visual way. It is also sometimes referred to as video scribing, as it is often used to break down complex topics into more manageable chunks. Whiteboard animation works by quickly drawing simple images and text that illustrate the point being made. This style has become popular for educational explainer videos, as it is visually engaging and helps to keep the viewer’s attention and better illustrate the materials being discussed. Other popular animation styles used for educational explainer videos include 2D cartoon, motion graphics, infographics, typography, and cutout. All of these styles have their own strengths and weaknesses but are generally effective in helping to educate and motivate viewers.
What type of voiceover works best for educational explainer videos?
When it comes to creating an effective educational explainer video, choosing the right voiceover is key. The voiceover should be clear and easy to understand, while also being engaging and captivating. Two of the most popular types of voiceovers are conversational and authoritative.
Conversational voiceovers sound natural and conversational and create a friendly, warm tone. They are best used for educational explainer videos that are informal and have a lighthearted feel.
Authoritative voiceovers have a strong, commanding tone, and are best used for educational explainer videos that need to convey authority and seriousness. They work well for videos that require a more formal approach and are best suited for topics that need to be taken seriously.
Ultimately, the best type of voiceover for educational explainer videos depends on the specific message that needs to be conveyed and the goals of the video.
How can storytelling be used to create impactful educational explainer videos?
Storytelling is a powerful tool for creating impactful educational explainer videos. It enables you to make complex concepts easier to understand, and helps to grab and hold your viewers’ attention. Here are the steps to follow to create an effective educational explainer video using storytelling:
- Start by writing a concise and clear script that outlines the main message of the video. The script should be adapted to the target audience, so that it is appropriate for the particular age group or learning level.
- Decide on the type of animation that you want to use. Motion graphics can be used to demonstrate complex ideas, while illustrations and icons can be used to simplify concepts.
- Choose an appropriate voiceover artist to narrate the story and make it come alive. The voiceover should be engaging, yet easy to understand.
- Create an interesting visual to support the words. This can be done by using images, animations, and metaphors.
- Consider incorporating interactive elements into the video, such as quizzes and surveys, to make it more engaging.
- Use music and sound effects to enhance the overall impact of the video.
- Finally, review the video and make any necessary changes.
By using these steps, you can easily create an impactful educational explainer video that will help your viewers understand and retain the information.
How can data be used to create educational explainer videos?
Data can be used to create educational explainer videos through the following steps:
- Gather relevant data: Collect data from sources such as surveys, interviews, and research to inform the creation of the explainer video.
- Identify the key points: Analyze the data and identify the key points you would like to include in the video.
- Create a script: Use the key points to create a script for the explainer video.
- Add visual elements: Use images and animation to enhance the video and add a visual component.
- Edit the video: Edit the video to refine the visuals and audio.
- Publish the video: Publish the video on social media or other online platforms to reach your target audience.
By following these steps and using data to create educational explainer videos, educators, adult educators, and corporate trainers can ensure that their students are receiving the same information and are consistently presented with the same material. Explainer videos can also be used to introduce new concepts, provide additional information about a topic, or reinforce learning, making them an effective tool for teaching in the classroom or remotely.
What type of graphics are used in educational explainer videos?
Educational explainer videos use eye-catching animation, typography, simple graphics, and icons to give more context and highlight key points that help convey the message. The most commonly used graphics styles are whiteboard, 2D cartoon, motion graphics, infographics, typography, and cutout. Each style is unique and can be used in different ways to educate and deliver the teachings. Whiteboard animations are great for visually illustrating and explaining complex concepts. Motion graphics are visually appealing and easy to follow, which makes them more likely to hold the viewer’s attention and effectively communicate the message. Infographics can be used to provide an overview of information, or explain a process in an organized and concise way. Typography can help bring focus to important words and concepts. And cutout animations use images and figures to show how things work.
What are the benefits of using explainer videos for educational purposes?
Explainer videos are an effective method of conveying information in a fun and engaging way, which makes them an ideal tool for educational purposes. There are many benefits to incorporating explainer videos into educational strategies, such as improved information retention, increased proficiency in tasks, simplified complex data, creative storytelling, cost effectiveness, and adaptability.
Explainer videos grab attention and help students understand difficult topics better by presenting facts, graphs, and figures in a relatable way. They are also particularly useful for introducing new concepts, providing additional information about a topic, and reinforcing learning. Furthermore, explainer videos can be used in online campaigns and for communicating with parents and guardians about school events and news.
Explainer videos are flexible and can be customized to suit individual needs. They also create a more engaging atmosphere in the classroom or in an online course, and are great for orientating new trainees and introducing them to company procedures and policies.
In conclusion, explainer videos are an incredibly useful tool for educational purposes and can provide many benefits, such as improved information retention, increased proficiency in tasks, simplified complex data, creative storytelling, cost effectiveness, and adaptability.
What is the process for creating an educational explainer video?
Creating an effective educational explainer video is a process that requires careful planning and thought. Here is a step-by-step guide on how to create an effective explainer video:
- Define your goal. What do you want your video to achieve? Increase student engagement? Explain a concept? Make learning fun?
- Plan your video. What visuals, voiceover, and length will help you achieve your goal?
- Create your script. Keep it clear and concise so it is easy for the viewer to understand.
- Gather visuals. Use engaging visuals that support the script.
- Record your voiceover. Make sure it is clear and easy to understand.
- Edit and polish. Ensure that the video is the right length and free of errors.
- Publish and share. Put your explainer video out into the world and share it with your students or learners.
By following these steps, you can create an effective and engaging explainer video that is both informative and entertaining.
