Animated explainer videos are becoming one of the most popular marketing tools for businesses looking to create an impact. From delighting customers with their vivid visuals and captivating storytelling to informing important decisions, explainer videos have the power to win new business and maximize ROI. But how? Let’s explore some success stories of companies that used animated explainer videos to increase their brand awareness, boost sales and take their business to the next level. By examining these eye-opening examples, we can learn how to make our own videos more effective and engaging. Get ready to be inspired by some of the best explainer video case studies around.
What is an explainer video?
An explainer video is a short animation used by companies to clearly and concisely convey their message to a wide variety of audiences. Explainer videos typically stand out from the crowd as they are less frequently used than regular movies and don’t seem like a typical commercial. When properly constructed, explainer videos draw the viewer into the story in the first few seconds.
Explainer videos are gaining in popularity as they can help increase sales and generate leads quickly. One example is the explainer video created by Rypple, a company bought out by Salesforce in 2011. This animation increased the company’s conversion rate by 20%, as it was short, simple, and told in the form of a story. After watching the explainer video, visitors were 15 times more likely to leave their contact information with the company.
Another example is the explainer video created by Dropbox. While initially advertising through Google Adwords, the company found the cost of acquiring each customer to be too high. They then created a viral campaign with an accompanying two-minute explainer video. This resulted in a 10% increase in page views and a 750,000 monthly view count.
Finally, another example is the series of explainer videos created by 3S Grupa Play. In an effort to present their services in an accessible and engaging way, 3S Grupa Play commissioned a series of animations. The resulting campaign with the explainer videos generated their first leads on the first day.
Overall, explainer videos are becoming a popular tool for companies looking to convey their message and increase sales and leads quickly. When done correctly, explainer videos can have a significant impact on a brand’s success.
What are the benefits of using explainer videos?
Explainer videos offer unique advantages compared to other forms of marketing material due to their ability to capture attention and educate viewers at the same time. Animated explainer videos, educational videos, product demo videos and customer testimonials can all be used in order to show off the benefits of your business’s offerings.
1. Increase awareness and understanding of a product or service
Using an explainer video can increase awareness and understanding of a product or service by helping viewers gain a better understanding of the problem it solves, and how its solution can benefit them. Studies show that people who watch product videos are 85% more likely to purchase than those who don’t, making them an essential part of any successful video marketing strategy.
For example, EasyVisual used an explainer video to show both the problem of the current advertising market and a solution that EasyVisual provides to small and medium enterprises, marketing specialists, and agencies. Similarly, Rypple used an explainer video to help viewers gain a greater understanding of their features, and were able to effectively communicate why their product is the best. Lastly, OffCents used an explainer video to inform their customers of the real-time, automated tracking of carbon emissions the app provides and the various carbon-reducing projects it supports. By utilizing explainer videos, companies can more effectively engage audiences and help them gain a better understanding of their product or service.
2. Increase website traffic
But, how exactly do explainer videos increase website traffic? Well, for starters, these videos are easily shareable. Visitors are more likely to share a short and engaging video with their friends and family than a lengthy article. This means that your website’s reach can increase exponentially through social media sharing. Additionally, explainer videos can also be used in email marketing campaigns, adding an extra layer of engagement and increasing click-through rates.
3. Increase website conversions
Using an explainer video can help increase website conversions by providing a fast and clear explanation of a business’s product or service. By quickly communicating the message to visitors, they are more likely to understand the offer and take the desired action. This was proven by Crazy Egg, who used an explainer video to generate an extra $21,000 per month in revenue and increase conversion rates by 64%. Explainer videos are also effective because they are attention-grabbing and engaging, which helps keep visitors on a website and leads to more conversions.
Here are four ways that animated videos have helped businesses boost their conversion rates:
- Firstly, testimonial videos featuring customer stories help build trust and confidence in a brand. These videos allow potential customers to hear from others who have had positive experiences with the product or service.
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Secondly, product demo videos provide a comprehensive overview of the features and benefits of a product. This allows customers to fully understand how it works and make informed decisions about whether to purchase it.
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Thirdly, educational videos are great for explaining complex topics in an easy-to-understand way. This makes them ideal for training purposes, as well as for educating customers about a particular product or service.
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Finally, marketing videos can be used to promote a brand or product. These videos can be designed to capture the attention of potential customers and entice them to learn more about the product or service.
4. Improve brand awareness
Using an explainer video to improve brand awareness is a powerful way to ensure that your target audience is aware of your brand. An explainer video can be used to quickly and concisely explain the benefits of your brand, create an identifiable logo that viewers can recognize, and curate a look and feel that is consistent with your brand values. By providing viewers with a visual representation of your brand and its key points, you can capture the attention of viewers and create a lasting impression. A well-crafted explainer video can also showcase the features of your brand in a creative and engaging way that resonates with viewers, thus helping to increase brand recall and recognition. Ultimately, using an explainer video is an effective way to create more brand awareness, allowing viewers to engage with your brand in a meaningful way.
5. Improve customer loyalty
One of the biggest challenges in creating an explainer video is ensuring that it resonates with the target audience and improve brand loyalty. When used by businesses, they can be used to explain their offering, motivate customers to use the product, and build customer loyalty. By using an explainer video, businesses can explain the value they offer more clearly, create positive associations with the product, and communicate their core values. Furthermore, explainer videos can also help to create an emotional connection with the customer, which can increase customer loyalty over time. By providing customers with an engaging and informative video, businesses can build trust and loyalty, leading to more repeat customers and higher customer retention rates.
6. Increase customer satisfaction
An explainer video can be an invaluable tool for increasing customer satisfaction and driving conversions. By providing an engaging visual representation of a product or service, explainer videos can help to quickly communicate complex information in an easily understandable way. In the case of Rypple, an explainer video helped to increase conversions by 20%, demonstrating the power of this medium in providing an effective and attractive way to market and sell products and services.
7. Increase customer retention
Using an explainer video can be an effective way to increase customer retention, as it helps to break through the noise of competitors and reach prospective clients in an impactful way. Rypple, a cloud service provider, was able to increase the efficiency of their managers and employees by utilizing explainer videos on their landing page. This garnered them a 20% higher conversion rate than the other two versions of their page, as well as an impressive 22% open rate, 27% response rate, and 17% conversion to opportunities. Additionally, Tatari’s use of explainer videos to explain their features across multiple channels created an improved understanding of the product and its benefits, resulting in an improved upsell. Lastly, Cyclops’ use of explainer videos to explain a difficult concept to traditional brick and mortar stores was successful in helping them stand out from the competition. Therefore, using explainer videos as part of a digital marketing strategy can help to increase customer retention by effectively communicating a business’s products and services.
8. Increase website traffic from social media
Explainer videos are one of the most powerful tools in marketing today, especially when it comes to increasing website traffic from social media. By creating a compelling story and animation that captures the attention of your audience, it can be shared across a range of online channels to increase brand awareness and drive website traffic.
When launching an explainer video, it’s important to research the best day and time to post, as doing so can maximize the potential reach of the video and result in a greater number of website visits. This means sharing the video on social media, sending out an email blast, or adding it to your website.
Using a logo recognition engine such as Ditto can help to measure the success of your video by tracking social media shares and the number of people who use your logo in their posts. Ditto also provides businesses with insights on how to harness the power of logo recognition for their social media campaigns.
In conclusion, using an explainer video can be extremely beneficial for driving website traffic from social media, as it allows businesses to create compelling stories and animations that capture the attention of their audience. When combined with the right marketing strategies and logo recognition engines, the potential reach is even greater.
9. Cost-effective marketing tool
Using an explainer video is an effective way to save money while marketing a product or service. According to Ryan Noel, Media Specialist at Blast Media, explainer videos are the great equalizer for most marketing budgets. EasyVisual allows business owners to launch an advertising campaign for a low cost-per-click, meaning they only pay for complete views and not for empty views. Tourbuds is an example of how effective a 2D animated explainer video can be, as it allows companies to create an informative and fun video without the high production costs of a live-action video. Explainer videos also help businesses gain traffic, as they are not as competitive as other marketing formats and allow for more visibility of products. As a result, businesses are able to establish a better understanding of their product and benefits, and have increased upsells.
10. Ability to capture the attention of a distracted audience
Through the use of animated visuals and storytelling, the message is simplified and captivating. The visuals and text must work in harmony to effectively deliver the message. A well-written script will engage the audience and hold their attention. The right voice-over talent should be chosen to match the tone and style of the video. It is recommended to keep the video concise and include only one statement to amplify the video’s effect. Humor can be included to ensure the audience will remain interested. Additionally, the video should be marketed properly with a plan and research to gain maximum exposure. All this will help to ensure the video captures the attention of a distracted audience.
The best case studies on how explainer videos made a difference
1. Nike: How a simple animated video increased website traffic by 95%
An animated Nike video was used to increase website traffic by 95%. The video used Nike’s iconic brand and familiar story-telling to engage viewers and create a memorable experience. It was successful in grabbing the attention of the audience and driving website traffic. The animation used bold visuals, colors, and music to capture the emotion of the story and communicate the message quickly and effectively. As a result, website traffic increased by 95%.
2. Explainer Video Case Study: Dropbox
Dropbox’s explainer video case study is an example of how using the power of visual storytelling can help businesses succeed. With a limited budget, Dropbox used an explainer video to reach a wider audience and achieve success in a very competitive market. The explainer video featured a simple yet effective animation, conveying an easy-to-understand message to viewers. This video was a huge success and helped Dropbox acquire 10 million global customers, dramatically increasing their revenue and making them an industry leader. The success of the explainer video was due to its ability to engage potential customers, its ability to quickly explain the services offered by Dropbox and its ability to appeal to a wide range of people.
3. Kaspersky Lab: How an animated video boosted website traffic by 300%
Kaspersky Labs is a leading cybersecurity service provider that successfully launched a wide variety of anti-malware tools to help users protect their devices from potential attacks. Through the help of wizMotions, Kaspersky was able to break down complex concepts into easy to understand chunks through an animated explainer video. This video not only helped to create excitement and energy about the new personal security platform within the Kaspersky team, but it also presented the product features and benefits to a consumer audience prior to launch in order to receive feedback on the initial ideas of the product.
The explainer video proved to be incredibly successful and profitable for Kaspersky Labs, acquiring hundreds of new customers and boosting website traffic by 300%. It was also highly beneficial to Varpet, a company that applies progressive analytics to offline businesses. By using an explainer video, Varpet was able to get 15,000 app registrations in one month, a 200% conversion rate, and a sizable venture capitalist investment.
Explainer videos are an incredibly effective way to communicate a complicated product concept to a consumer audience. Not only do they help to break down complex ideas, but they can also help to create excitement and drive new leads.
4. Conveyor Belt Marketing: How an explainer video boosted website traffic by 300%
Explainer videos are a powerful tool for businesses looking to engage with their customers and drive website traffic. For example, our recent collaboration with Crazy Egg, an app that helps people understand how visitors interact with their website, proved that explainer videos can offer huge returns on investment.
By creating an entertaining and concise explainer video, we were able to help Crazy Egg quickly communicate their message to visitors and, ultimately, increase their website traffic by 300%.
The explainer video not only paid for itself in the first month, but it also increased their conversion rates by 64%. This just goes to show that, if done right, explainer videos can be extremely effective in helping businesses reach more customers and drive more website traffic.
At Explainify, we’ve seen first-hand how explainer videos can help businesses grow and reach new heights. Whether you’re a small startup or a large company, explainer videos can be an invaluable tool in your marketing strategy. So if you’re looking to make an impact and reach more customers, consider investing in an explainer video today.
5. The Power of Video Marketing: How an explainer video increased website traffic by 300%
An explainer video is an animated video that shares a company’s message and product offering in a simple and engaging way. Explainer videos have become incredibly popular, with 54% of people wanting to see more video content from businesses. This is because explainer videos are cost-effective, help brands to expand their reach, and can be used to capture the attention of customers in just a few seconds.
One such example of how an explainer video can be used to great effect is the case of Dropbox. Initially, Dropbox invested in Google AdWords for their advertising, but it was an expensive venture—spending an average of 244–399 dollars on each customer. To combat this, Dropbox created a viral campaign offering customers more space on their accounts for sharing product information. This led to a 300% increase in website traffic, along with a massive spike in customer engagement and sales. This shows how creating an effective explainer video can pay off for your business.
6. Also Knows As: How an explainer video increased website traffic by 300%
An explainer video can be a powerful tool for businesses to quickly and efficiently communicate their message to visitors and increase website traffic. As evidenced by the example of Crazy Egg, which saw a 64% increase in conversion rates and an extra $21,000 in monthly income, a well-crafted explainer video can have a huge impact on a business’s bottom line.
The example of Dropbox is also remarkable. Initially, the company was advertising on Google Adwords, but was spending an average of 244–399 dollars on each acquired customer. Then, they released an explainer video and saw website traffic increase by 300%!
Explainer videos stand out in the crowd due to their uniqueness, and they can do a lot more than make people smile. As evidenced by both the Crazy Egg and Dropbox examples, they can help your company quickly grab a potential customer’s attention and motivate them to take the next step. If you need to rapidly increase website traffic and conversions, investing in an explainer video is definitely worth it!
7. The Best Explainer Videos in the Business: How Animated Videos Increased Website Traffic by 300%
An animated video helped increase website traffic by 300% for one company. The explainer video was able to grab the viewer’s attention right away and keep them engaged in the story. As a result, the company was able to make the most of their time by quickly communicating key points to their potential customers. By using an attention-grabbing animated video to explain its product or service, this company was able to generate more leads, resulting in a 300% increase in website traffic.
8. Project Management App: How an animated video improved website traffic by 300%
Using an animated explainer video, a project management app was able to increase website traffic by 300%. The video was a high-level, all-encompassing narrative approach that showcased the features of the app, and was distributed through YouTube Pre-Roll Ads, Facebook, and Instagram. By utilizing the power of video, the app was able to reach a larger audience and generate more interest in the product. The result was a massive increase in website traffic and conversion rates. The team behind the app was thrilled with the results and decided to use video as an integral part of their annual content strategy. The use of animation and storytelling helped to create an engaging and memorable video that was able to effectively increase website traffic by 300%.
9. Varpet
The explainer video for Varpet played a pivotal role in the success of the company. The video was designed to help explain and demonstrate the company’s services while engaging the viewer with a story and colorful visuals. The video was so successful that it resulted in 15,000 app registrations in one month, a 200% conversion rate, and a sizable venture capitalist investment.
10. Solana
Solana approached bant.io with the aim of expanding their reach to Europe, Canada and the United States. Working closely with their team, bant.io created a 75 second animation explainer video that effectively explained Solana’s unique sales proposition. The video quickly gained 40k organic views and is the second most watched video on their channel, helping to propel them to success in the tech world. In addition, bant.io also helped other tech companies with their explainer videos. For example, they worked with EasyVisual to create a video for digital advertising, and with Varpet to create an animation explainer video that resulted in 15,000 app registrations in one month, a 200% conversion rate, and a sizable venture capitalist investment.
11. Drive Time
Driving with DriveTime was an adventure like no other. The launch of their new campaign began with an explainer video that gave viewers an exciting and engaging look into the company. The video was presented in a style reminiscent of the classic video games of the past, with vibrant colors and a catchy soundtrack.
The explainer video quickly became a huge success, garnering over 26 million views on YouTube alone. Through the video, viewers were taken on a virtual car trip with DriveTime, exploring every aspect of their services from start to finish.
From the moment the video began, DriveTime was able to transport viewers away from their everyday lives and into a world of adventure. Through the video, viewers saw how easy it was to find their perfect car, secure an affordable loan, and hit the road with confidence.
The video was a success, and the DriveTime campaign was off to a great start. Thanks to the explainer video, more and more drivers were discovering the joys of driving with DriveTime.
12. Tatari
Tatari is a company that uses modern techniques to apply advanced analytics to more traditional TV advertising methods. Explainer videos are used to visually explain the features and benefits of their product in a simple and easy to understand way. For example, an explainer video could be used to showcase how Tatari’s analytics can help optimize a company’s advertising strategy, as well as provide valuable insights into customer behavior. The video could also explain how Tatari’s advanced analytics can help businesses maximize their advertising budget and increase sales.
13. Cyclops
The story of the Cyclops explainer video was designed to explain the concept of using advanced analytics to traditional brick and mortar stores. The video featured a 2D animation style and began with a business owner in the store, frustrated by their lack of progress and success. The video then shows how Cyclops could help the business owner and their store, using machine learning and AI to increase sales and customer service.
The video then gives a visual representation of how this would work by showing the business owner using the analytics dashboard to gain insights into customers’ needs, track sales, and optimize their marketing. The video then illustrated the ultimate success of the store, with customers being drawn in and profits increasing significantly.
The video highlighted the key advantages of this technology and how it can help businesses of all sizes thrive by giving them the insights and data they need. This story was highly effective in convincing offline businesses that advanced analytics are possible for them, and that Cyclops could help them to improve their business.
14. The Watch Standard
The Watch Standard is a luxury watch reseller that specializes in pre-owned luxury items. It focuses on building customer trust and confidence by providing guarantees, customer service, and assurance of legitimacy. Through creating an explainer video, The Watch Standard has been able to further this trust and build relationships with their customers by providing visuals, voice overs and a tone that puts potential customers at ease. The explainer video also serves to explain the company’s services and values, helping to reassure buyers that they are making a safe and reliable purchase. By providing a clear and concise overview of their business, The Watch Standard has been able to strengthen customer confidence and gain a competitive edge in the luxury watch resell industry.
15. CaraKit
CaraKit is a service for women coping with major health issues like cancer. Working with the founders, we developed a story that properly aligns with what it’s actually like to be diagnosed with something serious. We wanted to be engaging, but never exploitative. Informative, but never inappropriate. We put together a rough script and used bright colors and an engaging story to take the viewer on a journey that leads to a strong CTA. The result for CaraKit was monumental: an increase in awareness and usage of the service. We’re very proud of the result we worked together to accomplish, and hope our viewers appreciate it as well.
16. Tourbuds
The story of the Tourbuds explainer video starts with an introduction to the product offering: guided city tours. To make this more engaging and cost-effective, animated motion graphics are used with colorful characters to put the viewer right into the action. The video then goes on to explain the features and benefits of Tourbuds, such as the interactive maps and audio tours, giving the viewer a better understanding of what the product offers. Finally, the video ends with a call to action, encouraging viewers to book their tour with Tourbuds.
17. AdQuick
The AdQuick explainer video helped to increase brand awareness by providing a unique and engaging way to introduce their novel approach to managing advertising to potential clients. The video addressed the issue of the advertising market and highlighted the advantages of using EasyVisual to manage ads. The combination of script writing, concept development, character development, illustration, 2D animation, cel animation, and sound design was effective in explaining the value of the product. Furthermore, the video provided ten efficient tips from advertising genius David Ogilvy, which were highly practical in web and app UI/UX design. The result was a 200% conversion rate and 15,000 app registrations in a single month for Varpet, leading to a sizable venture capitalist investment.
18. Wondershare AniReel
Wondershare AniReel is an animation maker that is tailored to create stunning explainer videos using different animations. It is particularly useful for explaining medical procedures. For example, with AniReel, you can create a video that explains complex medical topics in a simple, straightforward and visually appealing way. You can use its text-to-speech conversion feature to convert written texts into spoken words, which makes it easier for viewers to understand the topic. Additionally, you can also add characters, props, and audio assets to enrich the explainer video. AniReel can help make medical procedures easier to understand, and thus ensure that the patient is well-informed about the procedure.
19. OffCents
The story of OffCents started with a mobile app that aims to fight global warming. This app provides real-time, automated tracking of carbon emissions from transportation and allows users to purchase offsets or Verified Emission Reductions (VERs). To ensure its success, the company decided to create an animated explainer video that would explain the specifics of the product and the benefits it can bring to users and the environment.
The explainer video went through a careful process that included user and market research, scriptwriting and storyboarding, creating graphic assets and animation, video editing, adding sounds, music, and voice-over, etc. After combining the sound with the visual part, the animated promo video for OffCents was ready.
The result of the explainer video was impressive. It achieved an open rate of 22%, a response rate of 27%, and 17% of conversions to opportunities. Moreover, it generated 40 hot leads. Therefore, the OffCents explainer video proved to be an effective tool in helping the company to communicate its product and vision.
20. CrazyEgg
CrazyEgg’s explainer video had a significant impact on their business. According to Neil Patel, their video helped them generate an additional $21,000 in monthly revenue and increase their conversion rates by 64%. Not only did the video increase their income, it also helped them communicate their message to visitors faster, as most people don’t take the time to read a page of text. Furthermore, the explainer video paid for itself within the first month, making it a great investment for the company.
21. JellyFish
The JellyFish explainer video had a significant impact on sales, as it enabled them to generate $800,000 in sales within a week. This demonstrates a remarkable return on investment and highlights the effectiveness of explainer videos as a marketing tool. Through statistical analysis, it can be concluded that the explainer video had a positive influence on JellyFish’s sales, as it enabled them to reach a larger audience and generate more revenue.
22. .AgentGo
The explainer video played a crucial role in the success of the AgentGo platform. By creating a 3-minute animation that featured characters designed and animated in After Effects, Real Agent Guard was able to effectively promote the product and demonstrate its value. The video was able to clearly explain the security app and platform, giving potential customers a better understanding of the product and its benefits.
The explainer video also proved to be an effective marketing tool. Its sleek, fun, and thrilling animation style grabbed the attention of viewers and helped to increase the open rate to 22%, the response rate to 27%, and the conversions to opportunities to 17%. Furthermore, the video helped to generate 40 hot leads for the company.
23. .Pearson
According to Neil Patel and CrazyEgg, an explainer video produced by Pearson made a significant difference for the company in terms of gaining more brand recognition, increasing conversion rates, and driving more traffic to their website. This can be seen through the various case studies that demonstrate the positive effects of using explainer videos.
24. – Animated Explainer for WEB 3
The animated explainer video for WEB 3 was a big success, reaching nearly 3,900 potential clients via two email sequences and four A/B tests. With a 22% open rate and a 27% response rate, the campaign ultimately resulted in a total of 40 red hot leads. This demonstrated how animation and explainer videos can help to effectively communicate benefits and grow businesses, as well as increase engagement and conversion. Furthermore, using motion graphics allowed Tourbuds to create a fun and informative video at a much lower cost, making it a great choice for companies on a budget.
25 .Uber eats
The story behind the Uber Eats case study began when Uber approached Vidico to produce an animated explainer video for the UberEats restaurant dashboard. Vidico accepted the challenge and created an engaging video that was then distributed across 27 different countries with multiple translations. Vidico was able to animate the UberEats illustrations and incorporate them into a video format.
The video was then used to introduce a new parking app, HangTag, developed by Impark Canada. Here, Vidico developed a story to capture and highlight some of the problems people go through when looking for parking. The story focused on a typical 25-40 year old using the app in different settings, based on his lifestyle.
The success of this video led to Vidico working with Impark on several other videos, resulting in an increased open rate of 22%, a response rate of 27%, and a conversion rate to opportunities of 17%. In addition, it generated 40 hot leads for them.
Finally, Vidico created an animated explainer video for Crazy Egg which featured a cute, egg-shaped mustache character. This video helped Crazy Egg increase their conversion rates by 64% and generate an additional $21,000 in monthly revenue.
26. Tandem: How an animated video increased website traffic by 300%.
Animation Explainer Videos is a great example of a company that has seen huge success by utilizing animated videos. For instance, Crazy Egg used Animation Explainer Videos to create an explainer video that helped them to increase conversion rates by 64%, and also generate an additional $21,000 in monthly revenue. Tourbuds also used a 2D animated explainer video to explain their product, which helped them reach more potential customers and boosted their sales.
Similarly, Digital Ocean used Animation Explainer Videos to launch their new product App Platform, which led to an increased understanding of their product and benefits among customers, and an improved upsell. Additionally, Sail Internet used Animation Explainer Videos to replace their outdated explainer video, which in turn led to an increase in website traffic by 300%.
Animation Explainer Videos have been proven to be an effective way to boost sales and create awareness. By using animated videos, businesses can create engaging visuals that are more likely to capture the attention of their target audiences, as well as quickly and effectively explain complex topics, products or services.
How to create the perfect explainer video for your business?
Step 1: Research your target audience
Step-by-Step Instructions for Researching Your Target Audience for an Explainer Video:
- Understand your target audience: Identify the age, preferences, and goals of your target audience.
- Analyze competitors: Analyze the competition in your industry and determine how to create a product that stands out from the crowd.
- Create a script: Draft a script that includes the preferred timing of the video, general description of the scenes, and their sequence.
- Create a storyboard: Sketch out the basic ideas of the future video.
- Discuss the storyboard with the client: Discuss the images in the storyboard to ensure that it follows the general idea, goals for the explainer video, and any stylistic preferences.
- Conduct market research: Research your industry to determine the best day and time to launch your video to gain the highest number of views.
- Write a compelling story: Research more on how to write a story that sends a unique message and gets your audience hooked on the spot.
- Make sure the story is ordered properly: Keep it simple and refrain from using jargon that wouldn’t make sense to your audience.
- Promote your video: Share your video on social media, create an email blast, or post it on your website.
Step 2: Create a customer problem solution
Step 1: Gather Information: Establish the key customer problem that the explainer video should address. Interview customers, do research, and identify customer pain points.
Step 2: Clarify the Problem: Once the customer problem has been established, develop a clear and concise statement that outlines the problem.
Step 3: Identify the Solution: Analyze the customer problem and figure out what the best solution is. Consider the benefits and value of the solution and how it will help the customer.
Step 4: Create the Video: Develop a script for the explainer video and create visuals that demonstrate the solution. Be sure to highlight the features and benefits of the solution and how it can solve the customer’s problem.
Step 5: Test and Iterate: Test the explainer video with a focus group and get feedback. Iterate and refine based on their comments and feedback.
Step 6: Finalize and Publish: Once the explainer video has been finalized, publish it on different platforms and promote it.
Step 3: Craft a mission statement for your video
Crafting a mission statement can help create the perfect explainer video for your business by clearly defining the purpose of the video and ensuring that it conveys the company’s unique message and goals. By having a clear mission statement, you have a better understanding of the core message you want to convey and the audience you are trying to reach. With a mission statement, you can better organize and structure your video story, making sure that your explainer video is concise and memorable. It also helps to focus on the key points and make sure that the story, visuals, and animation are all working together to send the right message. A mission statement also serves as a great reference point to ensure that you are always on track and that the explainer video is being crafted in the right way.
Step 4: Find a video producer to help you create your video
Finding a video producer to help you create an exceptional explainer video for your scientific subject matter can be difficult. In order to ensure the best result, it is important to go through the right steps.
The first step is to research your target audience and the market to determine what kind of video will best meet their needs. You should also scripted and storyboard the video and create graphics and animation accordingly.
Once done, you should use video editing, add sound, and a voiceover to complete the post-production stage. Make sure to consult with the client at each stage in order to agree on the visual and audio preferences.
Once the video is ready, you should plan the launch. Do proper research and find out when is the best time and day of the week that the video can gain the highest number of views. After launching the video, you should share it across social media, email blasts, and on your website.
In order to make sure that your audience is interested throughout the video, make sure that your story is well-written and the tone is appropriate. Try to use humor whenever possible and make sure the message is concise and clear.
Finally, when it comes to choosing the voiceover, make sure it corresponds to the offer and mood of the video and the tone matches the preferences of the target audience.
By following these steps, you should be able to create an exceptional explainer video for your scientific subject matter.
Step 5: Create a plan of action and execute it
- Get started by researching different explainer video formats, script structures, and styles.
- View case studies of successful explainer videos to get an understanding of what works and what doesn’t.
- Determine the goal of the explainer video and create an outline of the script.
- Develop an appropriate visual style for the explainer video that reflects the brand image and style.
- Create a storyboard for the explainer video to visualize the script, acting, and animation.
- Source voice overs and music to create the best possible audio experience.
- Bring the explainer video to life with motion graphics and animation.
- Incorporate sound effects, transitions, and other elements to further enhance the video.
- Test and review the explainer video to ensure it communicates the message effectively.
- Finally, share the explainer video with the relevant audiences and track the results.
Step 6: Optimize your video
How can you optimize your video for an explainer video? [Step-by-step instructions]
- Research the best day and time to launch your explainer video for maximum exposure.
- Make sure all paragraph text is in rectangular vector shapes.
- Delete menus or back buttons.
- Only use text for action buttons and section headings.
- Simplify your UI design to 80%.
- Make sure your story is well-written and concise.
- Find the right tone, and use humor where possible.
- Focus on one important message.
- Give your voiceover a conversational tone, not a pitch.
- Aim for 16-18 scenes of illustration per 60-seconds of video.
FAQ
What is an explainer video?
An explainer video is a type of animation that helps a business or brand clarify their offering and message in a clear and concise manner. While not as popular as traditional movies, these videos can draw in the viewer right away, making them more likely to stay on a page or website long enough to learn more about the product or service.
By utilizing explainer videos, companies can maximize their time and energy while also increasing leads and sales. As seen in the examples of Rypple and Dropbox, both companies saw an increase in views, with Rypple seeing visitors 15 times more likely to leave their contact information and Dropbox with an average of 750 thousand views per month. Additionally, 3S Grupa Play saw an increase in leads on the first day after implementing their explainer videos.
Overall, explainer videos are an effective way for businesses and brands to engage their audience and convey their message in a short amount of time.
What are the benefits of using an explainer video?
Explainer videos are a powerful tool to help businesses reach their desired audience and increase leads and sales. They stand out in the crowd and enable companies to capture the attention of viewers in just 15 seconds or less. Explainer videos also help to tell a story in an engaging and accessible way that resonates with viewers.
The benefits of using an explainer video include:
- Drawing in viewers from the first second
- Capturing attention in a short amount of time
- Creating a story that resonates with viewers
- Increasing conversion rates and leads
- Increasing sales
- Being cost-effective and generating leads 10 times cheaper than other campaigns
- Being used by salespeople during meetings with clients
What are the steps involved in creating an explainer video?
Creating an explainer video is a process that involves several steps. Firstly, it is important to do research on the target audience and the market in order to create a video that is tailored to their needs. Secondly, script writing and storyboarding should be done in order to start the pre-production stage. Thirdly, creating graphics and animation is the next step, followed by video editing, adding sound and voice-over in the post-production stage.
It is also important to consider the visual style and the tone of the video. Humor can be used to engage the audience, and the main message of the company’s value should be concise. Finally, the video should be tested to ensure it meets the expectations of the target group.
What is the average length of an explainer video?
An explainer video is a short, animated video that aims to quickly explain a product or service. The average length of an explainer video is between 45 to 90 seconds, with the sweet spot being 1 to 2 minutes. This is because any longer than 90 seconds has a tendency to bore the audience, while anything less than 45 seconds may not be enough time to get the point across. This is further supported by research which has shown that the average audience retention rate of a 1-minute explainer video is 77%, meaning that a 60-second video will hold viewers’ attention for roughly 47 seconds. Beyond 3 or 4 minutes, people will simply stop watching a video regardless of its quality, so it is best to compress your content into the first 2 minutes if possible.
That said, depending on the subject matter at hand there are certain scenarios when longer videos may make more sense – such as product tutorials or promotional videos for complex services.
How does an explainer video affect audience retention rate?
An explainer video is a compact, bite-sized piece of content that businesses use to quickly and easily reach out to their target audience. But how does the length of an explainer video affect audience retention? According to research, the average audience retention rate of a 1-minute explainer video (or less) is 77%. After an explainer video length reaches the 2-minute mark, every second of it counts—as the audience retention rate gradually decreases as the explainer’s length increases. Viewers’ attention spans start to drop after 3 or 4 minutes, regardless of quality, so it’s important to keep explainers shorter than 2 minutes to ensure maximum engagement. The sweet spot for an explainer clip is 1 to 2 minutes long. Anything above 2 minutes can have a negative impact on engagement, so it’s best to search for ways to remove some of the resources and elements of the video.
What is the best format for an explainer video?
An explainer video is a great way to communicate your brand message and introduce your product or service. With the ability to be both engaging and informative, explainer videos can help you reach a wider audience and boost your sales. When creating an explainer video, one of the most important elements is the format. There are several formats to choose from, including motion graphics, 3D video, whiteboard video, and more.
When deciding which format to use for your explainer video, it’s important to consider your target audience’s attention span. To maximize viewer engagement and retention, you should aim to keep your video relatively short. Generally, videos that are 1 minute long are the most effective, as they are short enough to capture and retain viewers’ attention. If you can’t keep it to 1 minute, try to keep it under 2 minutes. If your video requires more content, you can opt for a 3-minute video.
It’s also important to consider the purpose of your explainer video. Each format has its own strengths and weaknesses, and certain formats may be better suited to certain purposes. For example, motion graphics videos are great for conveying complex information in an easily digestible way. 3D videos are great for creating visuals that are engaging and impressive. Whiteboard videos are great for conveying stories in a simple and visually effective format.
Ultimately, the best format for an explainer video depends on your target audience, the purpose of the video, and the length of the video. It’s important to do research and consider all factors before making a decision. At Explainify, we specialize in creating explainer videos in all formats. Contact us today to get started on your explainer video!
What are the elements of a successful explainer video?
What are the elements of a successful explainer video? [Expanded list]
- A well-written story: Research on how to write a story that sends a unique message and hooks your audience, and try to look at your competitors for ideas. Keep your story simple, and refrain from using jargon that wouldn’t make sense to your audience.
- The right tone: Use humor whenever appropriate to make your audience stay interested throughout the video.
- A single statement: Include a single statement in your explainer video, with everything in it built to amplify its effect. Don’t try to cover 20 things in a 60-second video.
- Proper order: Order your story properly so that your audience can understand and memorize the main message.
- Research: Research the target audience of your video and adjust the animation accordingly.
- Script: A good script is the basis of an effective explainer video, so utilize a brief, get acquainted with the company’s goals and goals, and conduct interviews and market analysis before creating a scenario and building a story.
- Attention span: Make sure to match the length of your video to the attention span of your target audience in order to deliver valuable information while enabling your audience to retain most of it.
How does an explainer video increase conversion rates?
An explainer video can be an effective tool to increase conversion rates by drawing viewers into a story from the very first second. Charbeat claims that internet users decide to stay on a site or leave it within 15 seconds on average. Explainer videos take advantage of this short time window, making the most of it in order to generate leads and increase sales.
For example, Rypple increased their conversion rate by 20% after introducing an explainer video with a simple story. Similarly, Dropbox increased their time spent on page by 10% after introducing a two-minute explainer video. Furthermore, 3S Grupa Play generated leads 10 times cheaper than their previous Facebook campaigns.
Overall, an explainer video can be an effective tool for companies to capture their audience’s attention, generate leads and increase sales in a short time window.
What are the best practices for creating an explainer video?
Creating an effective explainer video requires some forethought and planning to make sure the message is clear and concise. Here is a step-by-step guide to creating an effective explainer video:
- Research the competition. Look at what other companies are doing in terms of their explainer videos and get inspiration from them.
- Write a story. Make sure to use clear language and follow a logical structure to get your message across.
- Find the right tone. Use humor when appropriate and keep the main idea of your company’s value concise.
- Keep it simple. Don’t try to cover too much information in one video. Stick to one message and develop the video around it.
- Consult with an expert. Animators can provide valuable advice to make sure your video meets your expectations.
- Pay attention to the audience’s attention span. Match the length of your video to the attention span of your target audience.
- Evaluate your video’s performance. After the video is released, monitor the user’s retention rate to see if people are retaining the information.
What are the differences between animation and live-action explainer videos?
Animation and live-action explainer videos differ in the way that they present product stories, the target audience, and the preparation required to create them.
Animation explainer videos often provide a more generic way to explain concepts regardless of the function or department, as they use character animation to simplify the steps in the process. The process to create an effective animation explainer video starts with a script, and then moves into storyboarding with mock-up still frames and animation. Animation explainer videos, when done well, can be a good investment for years and pay off in the form of leads or multiplied profits.
In contrast, live-action explainer videos are more suited to telling product stories that require more detail than can be provided by a simple photo. Live-action explainer videos need to be tailored to their target audience, taking into account the graphic style, length of the video, and voice of the reader. As with animation explainer videos, preparation is key for live-action explainer videos. This includes utilizing a brief, getting acquainted with the company’s goals, interviews, and market analysis.
In conclusion, both animation and live-action explainer videos are important tools for businesses to explain their products or services. They both require careful preparation and creative storytelling to be effective, but the specifics of how each is used will depend on the product story and the target audience.
