May 30, 2023

Imagine this: you’ve just stumbled across a product or service that could revolutionize your life. Your curiosity is piqued, but you’re not quite sure how it works or why you need it. Suddenly, a short and engaging explainer video pops up, promising to answer all your questions in just a couple of minutes.

You click play, and before you know it, you’re convinced – this is exactly what you’ve been looking for.

Now imagine being the creator of that video – crafting an effective explainer video structure that not only captivates your audience but also convinces them to take action.

In this article, we’ll walk you through the key steps to create an explainer video that grabs attention and drives results:

  • starting with a strong hook;
  • introducing your solution;
  • demonstrating how it works;
  • showcasing the benefits; and
  • wrapping up with a clear call-to-action.

Get ready to turn those curious viewers into loyal customers!

Start with a Strong Hook

You’ve gotta kick things off with a powerful hook that’ll instantly grab your audience’s attention! To do this, try utilizing various hook techniques such as posing a thought-provoking question, sharing an interesting fact or statistic, or even showcasing a brief story that connects to the topic.

Pair these tactics with captivating visuals like eye-catching animations or impressive illustrations to ensure your viewers are intrigued right from the start.

Once you’ve successfully hooked your audience and piqued their interest, it’s time to smoothly transition into introducing your solution. This is where you’ll present the main focus of your explainer video and begin addressing the problem at hand.

Introduce Your Solution

Like a breath of fresh air, our innovative solution sweeps in to effortlessly tackle your most pressing challenges, leaving you wondering how you ever lived without it.

As soon as the hook captures your audience’s attention, it’s time to introduce them to the game-changer: your unique and ingenious solution implementation. Describe each of its innovative features and how they address the pain points that were highlighted earlier.

Here is where you get to showcase what sets your product or service apart from the competition. While explaining what makes your solution so remarkable, remember that viewers don’t want to be bogged down with too much information – keep things concise and engaging.

By providing just enough detail for them to understand the value of what you’re offering, their interest will only continue to grow. And now that they are hooked on this groundbreaking solution, it’s time to really drive home its effectiveness by demonstrating exactly how it works in action – which is precisely what we’ll dive into next!

Demonstrate How It Works

Now that we’ve got you intrigued by our revolutionary solution, let’s dive into how it works and witness its magic in action!

One of the most effective ways to do this is through interactive demonstrations, allowing users to experience firsthand the features and capabilities of your product. By walking potential customers through real world applications, they’ll be able to see how your solution can effortlessly fit into their daily lives.

To make your demonstration truly impactful, consider these three key points:

  1. Clearly outline the problem: Ensure that users understand the issue at hand and why your solution is crucial for resolving it.
  2. Showcase functionality: Highlight each feature or function of your product while demonstrating how it addresses the problem.
  3. Encourage user engagement: Give potential customers ample opportunities to interact with your solution – answering questions, trying out different scenarios or even incorporating their own personal data.

As you emphasize these elements within your explainer video, you’ll help viewers grasp not only how your product operates but also why they should choose it over competitors’. And once they’re convinced about its efficacy, it’s time to showcase the benefits that will make them eager to join your ever-growing list of satisfied customers.

Showcase the Benefits

Now that you understand how it works, let’s dive into the amazing benefits it offers.

We’ll address your pain points and show you how others have overcome them with ease through testimonials and success stories.

Get ready to see the transformative impact this can have on your life!

Address Pain Points

Feeling overwhelmed by your business challenges? Let’s dive into addressing those pain points and find the solutions you desperately need.

A crucial part of any explainer video structure is to identify and acknowledge the struggles your audience is facing, which is where Pain Point Identification comes in handy. By demonstrating empathy through Empathy Building, you show that you understand their concerns and are here to help.

  1. Identify common problems: Research and list out the most frequent issues faced by your target audience.
  2. Show understanding: Use relatable examples or stories to illustrate these problems, making it easier for viewers to connect with your message.
  3. Offer tailored solutions: Present specific ways your product or service can alleviate these pain points, emphasizing how it’ll make their lives better.

By directly addressing these concerns in a clear and concise manner, you not only prove that you have an intimate understanding of their needs but also showcase yourself as a reliable problem-solver they can count on.

Now that we’ve tackled the pain points, let’s move onto sharing some powerful testimonials and success stories to further bolster trust in what you’ve got to offer!

Share Testimonials and Success Stories

Sharing testimonials and success stories is like giving your audience a sneak peek into the positive experiences of others who have benefited from your product or service, ensuring them that they too can enjoy similar results. The power of client perspectives cannot be underestimated, as it showcases the storytelling impact of real-life scenarios and how your solution has made a difference in their lives.

To create imagery in the audience’s mind, consider incorporating a table with quotes and images from satisfied customers:

| Client Name | Testimonial | Image | |————–|———————————————————————————————————-|—————————| | Jane Doe | “Their product changed my life for the better! I’m more productive now than ever before.” | Jane | | John Smith | “The customer service was fantastic – they helped me every step of the way!” | John | | Sarah Brown | “I love how easy this app is to use. It’s saved me so much time and effort in my daily tasks.” | Sarah | | Michael Chen | “I tried other products before, but none worked as well as this one. I’m glad I found it!” | Michael|

By showcasing these relatable stories from real people, you build trust with your viewers and make them feel connected to both you and those who have found success using your product or service. Once you’ve established this connection, it becomes essential to end with a clear call-to-action that captivates their interest while guiding them towards taking decisive action.

End with a Clear Call-to-Action

Don’t forget to wrap up your masterpiece with a compelling call-to-action, guiding your audience towards the desired outcome. CTA optimization and persuasive messaging are essential components of an effective explainer video.

A clear and concise call-to-action encourages viewers to take the next step, whether it’s signing up for a newsletter, downloading an app, or making a purchase. Make sure your CTA is visually appealing and easy to understand – simplicity is key in driving conversions.

Incorporate persuasive messaging within your call-to-action by using strong action verbs and focusing on the benefits for the viewer. Show them what they can gain by following through with your CTA – this could be anything from saving time to improving their skills or achieving personal goals.

End your explainer video on a high note by providing motivation for viewers to act now and join others who’ve already experienced success with your product or service.


In conclusion, crafting an effective explainer video is like building a bridge that connects your audience to your brilliant solution. By hooking them in and demonstrating the benefits, you’ll make crossing that bridge irresistible.

So, don’t wait any longer! Follow these steps and create a powerful explainer video that converts viewers into customers or supporters. Your business or cause will thank you for it.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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