August 20, 2023
P74720 How To Make A Video Look Professional 7f3280c5fb 554653115

Struggling to make your videos look professional and impressive? With the rise of video content, quality has become a crucial differentiator. This post will unravel practical tips and techniques on scripting, filming, editing, lighting and sound recording that will up your videography game in no time.

Stick around; creating eye-catching videos isn’t as complicated as it may seem!

Key Takeaways

  • Write a well – crafted script that focuses on your viewers’ needs and interests.
  • Pay attention to lighting and choose a clean background for a professional look.
  • Use a tripod for stability and prepare your technical setup in advance to avoid issues during filming.
  • Film in small segments for easier editing and vary angles to add visual interest.
  • Choose talented individuals with good on – screen presence for better results.
  • Optimize camera placement, use manual focus, set white balance, and ensure even exposure for high – quality shots.
  • Avoid shaky shots by using stabilizers like tripods or gimbals if needed.
  • Time shots effectively to maintain flow throughout the video.

Pre-Production Tips for a Professional-Looking Video

P74720 Pre Production Tips For A Professional Looking Video 8b341a8633 145550659

To make your video look professional, start by writing a well-crafted script and polishing your introduction. Pay attention to lighting and choose a clean background. Use a tripod for stability and prepare your technical setup in advance.

Write a well-crafted script

well-made script is key to a top-notch video. It leads the way in the production process. It gives clear direction and keeps everyone on track. To make one, think about your viewers first.

Think hard about what they like and need to know. Then use this info as a guide for your message. A good starting point might be using a script template. This organizes ideas better than just thinking it up on the fly would do! For even more effect, you could mix in some storytelling ways of doing things, too! Stories catch our attention and keep us hooked until the end – just what we want from our viewers!

Polish your introduction

First, create a powerful start to your video. Your introduction plays a big role in making your videos look professional. A crisp and catchy intro grabs the viewer’s attention right away.

Do not make it too long or boring.

Second, let the viewers know what they will get from this video. It is like setting clear goals for the video content which you determined during the pre-production phase. The aim of your video is key here and should fit with what your target audience wants to see.

Pay attention to lighting

Good light is key for a clean look in your videos. You should not just use the light you have around. Sometimes, normal room light may not give your video a professional look. Lights help to make sure all parts of the shot are clear.

It can also add mood and depth to your shots. So, try out different lights for the same scene and see what works best! If you want top-notch results, think about buying good quality lights made for shoots.

Making sure that every part of your video has good lighting will help lift up its overall quality!

Choose a clean background

clean background is key to a professional video. You need it to be neat and free from clutter. A solid colour can add a polished look. Be sure the lead role of your video shines bright, with no distracting backdrop.

Even small changes in the setting can lift your video’s quality high up! So, pick an organised spot for filming. It shows you are careful about every detail.

Use a tripod for stability

A tripod keeps your camera like a rock. No shakes, no moves. A tripod is built with three legs and holds your camera safe on top. It makes sure the video does not wobble around when you press the record button.

This gear gives you a pro-feel of shooting videos as it takes away shaky hand-held shots. Both photographers and videographers use tripods for better work results. Good news! Tripods can hold any type of video maker: smartphones, mirrorless cameras, or professional cameras! Using a tripod is one big step to make your videos look professional at home or outside.

Prepare your technical setup in advance

You should get your tech tools ready early. This is key in making your videos look professional. Check that all devices are working fine. These include a camera, microphone, lights and a tripod stand if you have one.

The camera should be of high quality to make sharp video content. Fix the microphone near where you will talk from. Good sound makes your videos better too! Also, make sure there is enough light in the room where you shoot your video.

Filming Techniques

P74720 Filming Techniques 04e1769e1d 859948073

Film in small segments for easier editing. Varying your shots and angles will make the final video more visually appealing. Choose talent with good on-screen presence and carefully consider camera placement and focus to optimize your shots.

Set white balance and exposure, avoid shaky shots, and time your shots effectively to maintain a smooth flow throughout the video.

Film in small segments for easier editing

Splitting your video into small parts makes it easier to edit. Here are some tips:

  1. Don’t shoot one long video. Instead, break it up into smaller clips.
  2. Plan your shots before you start filming. This will help you decide how to split the video up.
  3. Use techniques like panning and tilt in each segment.
  4. Make sure each clip tells part of the story. This makes the whole video smooth and clear.
  5. Small segments allow you to focus on quality for each bit of the video.
  6. If a shot doesn’t work, you just have to redo that small part, not your whole video.
  7. It’s easier to add effects like transitions when you work with smaller bits.
  8. You can cut out unwanted parts without affecting the rest of the film.

Show rather than tell

To make your videos look professional, it’s important to show rather than tell. Instead of simply explaining something through words, try visually demonstrating it. Show the audience what you want them to see and understand.

Use visuals, actions, and examples to convey your message effectively. This approach can make your videos more engaging and memorable for viewers. By showing rather than telling, you can create a professional-looking video that is visually appealing and captures the attention of your audience.

Experiment with different angles

  • Use different camera angles to add visual interest and variety to your videos.
  • Try out low angle shots to make a subject appear more powerful or dominant.
  • Capture high angle shots to give viewers a sense of vulnerability or weakness.
  • Use wide – angle shots to show the entire scene and create a sense of space.
  • Zoom in for close – up shots to highlight important details or emotions.
  • Incorporate Dutch angles (tilted camera) for a dramatic and unsettling effect.
  • Experiment with overhead shots to give a unique perspective on the subject.
  • Utilize tracking shots to follow the movement of your subject smoothly.
  • Consider using point-of-view (POV) shots to immerse viewers in the action.
  • Try out bird’s eye view shots for an aerial perspective on your scene.
  • Use these different angles strategically to enhance your storytelling and engage your audience.

Carefully select talent for on-screen presence

Choosing the right people for on-screen appearances is crucial when aiming to make a video look professional. It’s important to select individuals who are comfortable in front of the camera and can effectively convey your message.

When choosing talent, consider their appearance, speaking skills, and ability to engage with the audience. A video director plays a key role in preparing onscreen talent for a shoot, ensuring they feel relaxed and confident.

By carefully selecting talent for on-screen presence, you can enhance the overall quality and professionalism of your video content.

Optimize camera placement and use manual focus

To make your videos look professional, it’s important to optimize camera placement and use manual focus. Here are some tips:

  1. Find the right angle: Experiment with different angles to find the most visually appealing shot. Consider the subject and the background to create a balanced composition.
  2. Use the rule of thirds: Divide your frame into three equal parts horizontally and vertically, then place your subject at the intersection points. This adds visual interest and draws attention to the focal point.
  3. Keep it stable: Use a tripod or stabilizer to keep your camera steady. Shaky shots can make your video look unprofessional, so invest in equipment that helps you achieve smooth footage.
  4. Manual focus: Instead of relying on autofocus, manually adjust your camera’s focus for precise and intentional shots. This allows you to control what is in focus and create professional-looking transitions.
  5. Pay attention to exposure: Adjust the exposure settings on your camera or use external lighting sources to ensure even lighting across your video. Properly lit scenes enhance visual quality and make your video look more professional.

Set white balance and ensure even exposure

To make your video look professional, it’s important to set the white balance and ensure even exposure. Here are some tips:

  • Adjust the white balance setting on your camera or video editing software to neutralize any color casts and achieve accurate colors.
  • Use a white card or a neutral – colored object to help the camera determine what true white looks like in the lighting conditions you’re filming in.
  • Make sure that your video has even exposure throughout by avoiding overexposed or underexposed areas.
  • Use tools like histograms or zebras on your camera to help you monitor and adjust the exposure levels.

Avoid shaky shots and use stabilizers if needed

Shaky shots can make your video look unprofessional. To prevent this, you can use stabilizers to keep your camera steady. Here are some types of stabilizers you can consider using:

  1. Tripods: These are great for keeping your camera fixed in one position. They provide stability and eliminate any unwanted movement.
  2. Gimbals: Gimbals are handheld devices that use motors to counterbalance shaky movements. They help create smooth and stable footage.
  3. Stabilizing straps or handles: These accessories attach to your camera and provide a secure grip, reducing the chance of shake caused by hand movements.
  4. Editing software with stabilization features: Programs like Premiere Pro and Final Cut Pro have tools that can correct shaky footage during post-production.
  • Camera stabilizers reduce the effects of shaky hands during shooting.
  • Tripods, gimbals, stabilizers, straps, handles, and editing software are tools and techniques used for stabilizing video shots.
  • Premiere Pro’s Warp Stabilizer feature removes jitter caused by camera movement.
  • Using a shutter speed as fast as 1/the length of the lens helps avoid camera shake when shooting handheld.
  • Gimbals, tripods, and other stabilizers effectively keep footage stable.
  • Final Cut Pro offers a stabilization feature that reduces camera shake and rolling shutter effect in footage.

Time shots effectively to maintain flow

To maintain a smooth and engaging flow in your video, it is important to time your shots properly. Here are some tips to help you do that:

  • Keep shots shorter than 10 seconds: Shots that are too long can bore viewers. Aim for shots that are between 5 to 10 seconds in length.
  • Match the pace of your video: Consider the overall tempo or mood of your video and adjust the timing of your shots accordingly. For fast-paced videos, use quick cuts and shorter shots. For slower, more contemplative videos, use longer shots.
  • Use transitions wisely: Transitions can help create a seamless transition between different shots. Use them sparingly and choose transitions that match the tone of your video.
  • Consider the content being shown: Make sure that each shot adds value to your video and contributes to the story or message you’re trying to convey. Only include shots that are relevant and necessary.
  • Experiment with timing: Sometimes, altering the timing of certain shots can enhance their impact. For example, slowing down a shot can add drama or suspense, while speeding up a shot can create a sense of urgency.

Editing Tips for a Professional-Looking Video

To achieve a professional-looking video, it is crucial to choose a good video editing program that suits your needs. Incorporate subtitles for clarity and include motion graphics and transitions to enhance the visual appeal.

Don’t forget to add suitable music to amplify your message, and utilize high-quality stock media when necessary. Lastly, polish your outro and include a call to action for maximum impact.

Choose a good video editing program

Choosing the right video editing program is crucial for creating a professional-looking video. There are several options available, depending on your needs and budget. For entry-level editing and adding basic effects and music to short videos, iMovie is a popular free software that is easy to use.

If you want to add titles to your videos, Filmora is a recommended choice. Camtasia is a top-rated screen recorder and video editor that allows users to create professional content.

It’s important to consider the features and capabilities of different programs before making a decision. Additionally, having a fast computer is essential for smooth video editing.

Add subtitles for clarity

To make your video look professional, it’s important to add subtitles for clarity. Subtitles are text that appear on the screen and provide a written representation of the spoken dialogue or narration in the video.

They can be added during the editing process using video editing software like Camtasia, where you can find options to add captions or subtitles.

Why is adding subtitles important? Well, first of all, it helps viewers who may be deaf or hard-of-hearing to understand and enjoy your video content. By providing written text alongside the audio, you make your content more accessible to a wider audience.

Additionally, subtitles also benefit viewers who might not have access to sound when watching your videos. This could include people watching videos in public places like libraries or offices where they need to keep the volume low, or those who prefer reading rather than listening.

Moreover, adding subtitles can help improve viewer engagement with your videos. Studies have shown that videos with captions tend to get higher watch times and retention rates compared to those without captions.

Incorporate motion graphics and transitions

Motion graphics and transitions play a crucial role in making your video look professional. They help connect different shots and clips seamlessly, enhancing the visual appeal and flow of your video. Here are some tips on incorporating motion graphics and transitions in your video:

  • Use smooth fade-ins and fade-outs to transition between scenes or shots.
  • Experiment with slide transitions to introduce new elements or information.
  • Incorporate zoom-in and zoom-out effects to draw attention to specific details.
  • Add text animations for titles, subtitles, or key points in your video.
  • Use overlays or lower thirds to display additional information or captions.
  • Consider using animated logos or graphic elements for branding purposes.
  • Utilize wipe transitions for a clean and professional look.

Enhance your message with suitable music

Adding suitable music to your videos can greatly enhance the message and make them look more professional. Music has a powerful impact on our emotions, and by carefully selecting the right soundtrack, you can create a specific mood or atmosphere for your video.

Whether it’s an upbeat tune for an energetic montage or a soft melody for a heartfelt moment, the right music choice can help engage your viewers and keep them hooked throughout. Remember to choose royalty-free music to avoid any copyright issues.

So, don’t underestimate the power of music in making your videos look professional and captivating!

Use high-quality stock media when needed

To make your video look professional, it’s important to use high-quality stock media when needed. Stock media refers to pre-recorded footage or images that you can incorporate into your video.

By using high-quality stock media, you can enhance the visual appeal of your content and give it a polished look. It allows you to add professional-looking visuals without having to create them from scratch.

InVideo is a recommended video editing software that provides access to a wide range of stock footage options. Incorporating these visuals seamlessly into your video can elevate its overall quality and make it more engaging for viewers.

Polish your outro and include a call to action

To make your video look professional, it’s important to polish your outro and include a call to action. By doing this, you can enhance the overall quality and professionalism of your video.

A call to action prompts viewers to take a specific action after watching the video, such as subscribing to a channel, visiting a website, or purchasing a product. This helps engage your audience and encourages them to further interact with your content.

So remember, when polishing your outro, make sure to include a clear and compelling call to action that aligns with the goals of your video.

The Importance of Lighting in Making a Video Look Professional

Proper lighting is crucial for creating a professional-looking video. Learn why light matters and explore common lighting techniques in this blog post. Don’t miss out on these essential tips to take your videos to the next level!

Why light matters

Good lighting is crucial for making a video look professional. Poor lighting can significantly impact the quality and mood of the footage. When lighting is done well, it can make people in the shot look natural and attractive.

Lighting techniques are used to create stylized and natural-looking scenes in film and video production.

Cameras respond to lights differently than the human eye does, so proper lighting is essential to ensure that your videos look their best. It’s often overlooked, but light plays a significant role in setting the tone and enhancing the visuals of your video content.

Common lightning techniques

Good lighting is essential for creating professional-looking videos. Here are some common lighting techniques that you can use:

  1. Three-point lighting: This technique involves using three light sources – a key light, a fill light, and a backlight. The key light provides the main source of illumination, the fill light helps to balance the shadows, and the backlight adds depth and separation.
  2. Natural lighting: Utilizing natural light can give videos a fresh and authentic look. Shoot near windows or outdoors during the golden hour (early morning or late afternoon) for soft, flattering light.
  3. Softbox lighting: Softboxes are diffusers that create even, soft light. They can be used with studio lights or natural light to reduce harsh shadows and create a flattering glow.
  4. Backlighting: Placing a light source behind your subject creates a halo effect and adds depth to your video. It works well for highlighting hair or creating silhouettes.
  5. Reflectors: Reflectors bounce existing light back onto your subject to fill in shadows and add brightness. You can use professional reflectors or improvised materials like white foam boards or aluminum foil.
  6. Color gels: Color gels are translucent sheets placed over lights to change the color temperature of the scene. They can be used to add atmosphere or enhance mood in your videos.
  7. Photo lamps: These smaller, portable lights are great for shooting close-ups or product shots. They provide focused illumination without overpowering ambient lighting.

The Importance of Audio

Proper audio can make or break a video. Plan and capture high-quality sound with the right microphones to ensure clear dialogue and eliminate background noise. Don’t overlook the importance of audio in creating professional-looking videos.

Want more tips? Keep reading!

Plan and capture high-quality audio

To make your videos sound professional, it’s important to plan and capture high-quality audio. Here are some tips to help you achieve this:

  1. Use a microphone: Invest in a good quality microphone, as the built-in microphone on your camera may not capture sound effectively. A lapel or shotgun microphone can improve the clarity of your audio.
  2. Consider the environmentChoose a quiet location to minimize background noise. If you’re filming outdoors, use a windscreen or dead cat cover on your microphone to reduce wind interference.
  3. Monitor audio levels: Keep an eye on your audio levels while recording to ensure that they don’t peak or drop too low. Use headphones to monitor the sound and adjust accordingly.
  4. Control ambient noise: If there is unavoidable background noise, use a directional microphone to focus on capturing the sound you want while minimizing unwanted noise.
  5. Position the microphone correctly: Place your microphone as close as possible to the subject you want to capture. This will help enhance the clarity and volume of their voice.
  6. Test and adjust: Before starting your main recording, do a test run to check if the audio is coming through clearly. Make any necessary adjustments before proceeding.

Use proper microphones for clear sound

To make your video sound professional, it’s important to use the right microphone. Here are some tips:

  • Choose the right type of microphone for your needs, like an electret condenser microphone.
  • Position the microphone correctly to capture clear audio.
  • Use a windscreen or pop filter to reduce unwanted noise and plosives.
  • Test the audio levels before recording to ensure they’re not too high or too low.
  • Consider using external microphones for better sound quality, especially if you’re filming in noisy environments.

Consider ambient noise and background music

Ambient noise and background music play a crucial role in making a video look professional. Ambient noise helps to create a specific atmosphere and context for the scene, while background music enhances audience attention and adds emotional impact to visuals.

Research also shows that listening to music and background noise can improve cognitive performance and task completion. In films, background music is essential as it captures the audience’s attention and enhances the overall viewing experience.

So, when creating a professional-looking video, carefully consider the ambient noise and choose suitable background music to enhance your visuals effectively.

Creating Professional-Looking Videos in the Post-Production Phase

In post-production, you can elevate the quality of your video by applying color correction to enhance the visuals, choosing an overall tone with color grading, adding VFX for maximum impact, incorporating SFX to add life, and polishing the editing for a professional finish.

Applying color correction

Color correction is an important step in making your video look professional. Here are some tips to help you apply color correction effectively:

  1. Fix exposure issues: Adjust the brightness and contrast to make sure your video is well-lit and balanced.
  2. Correct white balance: Make sure the colors in your video appear natural by adjusting the white balance settings.
  3. Enhance colors: Use color grading tools to enhance or change the overall tone of your video, giving it a more professional look.
  4. Address color inconsistencies: If certain parts of your video have different colors or tones, use color correction techniques to create a cohesive look throughout.
  5. Experiment with filters and effects: Apply filters and effects to add creative touches or achieve specific visual styles for your video.
  6. Seek professional help if needed: If you’re unsure about how to properly apply color correction, consider consulting a dedicated professional called a colorist who can assist you.

Choose the overall tone with color grading

  • Color grading is a process that adjusts the color and contrast of footage to create a desired look.
  • It can help in setting the overall tone and mood of a video.
  • Color grading allows you to enhance or alter colors to achieve a specific visual effect.
  • It can create consistency in color tones throughout a video, giving it a professional and polished look.
  • This process is done during post – production using specialized software.
  • skilled colorist can use color grading to create desired moods and tones in different scenes.
  • Color grading is different from color correction, as it focuses on artistic adjustments rather than fixing problems.
  • The order in which color grading is applied is important for achieving the desired result.

VFX for maximum impact

VFX, or visual effects, are crucial for creating professional-looking videos in the post-production phase. With VFX, you can manipulate film imagery to create stunning visual effects that captivate your audience.

Whether it’s adding explosions, fire, or supernatural elements, VFX can enhance the overall quality and impact of your video. Professionals use specialized software and tools to create and manipulate these visual effects.

So if you want to make a video that truly stands out, don’t underestimate the power of VFX in taking your visuals to the next level.

SFX to add life

Adding sound effects (SFX) to your videos can make them more exciting and professional. SFX help bring your video to life by providing a sense of realism and enhancing the overall storytelling experience.

By using software and editing techniques during post-production, you can easily add SFX that match the actions happening on screen, such as footsteps, door slams, or even explosions.

These additional sounds greatly enhance the quality of your video and make it more dynamic and engaging for viewers. So don’t forget to include some well-placed SFX in your next video project to take it to the next level!

Polish editing for a professional finish

Polish editing is a crucial step in creating professional-looking videos. It involves manipulating footageadding effectsadjusting audio, and perfecting the final product. By choosing a good video editing programincorporating subtitles for clarityusing motion graphics and transitionsenhancing with suitable music, and polishing the outro with a call to action, you can elevate the overall quality of your video.

When it comes to instructional videos especially, polish editing can make your content more engaging and professional.


In conclusion, by following these tips and techniques, you can easily make your videos look professional. From pre-production to filming and editing, paying attention to details like lightingaudio quality, and composition will significantly improve the overall appearance of your videos.

So go ahead and start implementing these strategies to create impressive and professional-looking video content that engages your audience.


1. What are some tips for making a video look professional?

To make a video look professional, ensure good lighting, steady camera movement, clear audio, and well-framed shots.

2. Do I need expensive equipment to make a video look professional?

No, you don’t need expensive equipment to make a video look professional. Good lighting and proper technique can go a long way in improving the overall quality.

3. How can I improve the audio quality of my videos?

You can improve the audio quality of your videos by using an external microphone or recording in a quiet environment.

4. Are there any free editing software options for making my videos look more professional?

Yes, there are several free editing software options available that offer basic features to enhance your videos’ appearance and professionalism. Some popular ones include iMovie (for Mac users) and Shotcut (compatible with both Mac and Windows).

Q: How can I make my videos look professional?

A: There are several tips to make your videos look professional. Firstly, invest in a good camera or use a high-quality smartphone. Secondly, make sure to shoot in landscape mode to capture a wide-angle view. Thirdly, use a tripod to avoid shaky footage. Additionally, consider using external microphones for better audio quality. Lastly, edit your videos using professional video editing software like Adobe Premiere Pro.

Q: What are some simple tips to make home videos look professional?

A: To make home videos look professional, follow these simple tips: use good lighting, consider the background and framing of your shots, use a tripod to keep the camera steady, use a quality microphone or external audio recorder for better sound, and edit your videos to enhance the overall quality.

Q: What are the best cameras for creating high-quality videos?

A: The best cameras for creating high-quality videos include DSLRs, mirrorless cameras, and camcorders. Some popular options include the Canon EOS 80D, Sony Alpha a7 III, and Panasonic Lumix GH5. However, even smartphones with good camera capabilities can produce high-quality videos when used correctly.

Q: What video editing software is recommended for making professional videos?

A: Adobe Premiere Pro is highly recommended for making professional videos. It offers a wide range of advanced editing features and is favored by many professional videographers. Other popular options include Final Cut Pro (for Mac users) and Sony Vegas Pro.

Q: How can I improve the video quality of my homemade videos?

A: To improve the video quality of your homemade videos, ensure good lighting, use a stable camera setup like a tripod, clean the camera lens before recording, shoot in high-resolution if possible, and edit your videos using video editing software.

Q: What are some tips to make every shot count in my videos?

A: To make every shot count in your videos, consider the composition of the shot, vary the camera angles, use different focal lengths to create depth, pay attention to the lighting, and experiment with movement and storytelling techniques.

Q: How can I create a video that looks professional without spending a lot of money?

A: You can create a video that looks professional without spending a lot of money by using a smartphone with a good camera, utilizing natural lighting, using a tripod or stabilizer for stable shots, using free or affordable video editing software, and paying attention to the details of your shots such as framing and composition.

Q: What is the importance of having a video strategy?

A: Having a video strategy helps you define your goals and target audience, plan the content and distribution channels, measure the success of your videos, and continuously improve your video marketing efforts. A well-crafted video strategy can help you create videos that are more effective in achieving your business objectives.

Q: What are some essential tools for improving your video quality?

A: Some essential tools for improving your video quality include a good camera or smartphone with high-resolution capabilities, a stable tripod or stabilizer, external microphones for better audio, sufficient lighting equipment or natural lighting, and a reliable video editing software.

Q: How can I share my videos effectively?

A: To share your videos effectively, consider uploading them to popular video sharing platforms like YouTube or Vimeo. Use appropriate keywords, tags, and descriptions to optimize your videos for search. You can also share your videos on social media platforms, embed them on your website, and consider collaborating with influencers or industry partners for additional exposure.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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