Stunning, succinct, and scientifically sound – these are just a few of the ways to describe the revolution that medical explainer videos are bringing to the healthcare industry.
As a healthcare professional or business owner, you know how crucial it is to effectively communicate complex medical concepts and procedures to your patients and clients. Enter medical explainer videos – an engaging visual tool that takes this challenge head-on by transforming intricate subjects into easily digestible content.
You’ve likely seen these captivating clips yourself – short animated videos that break down complicated topics into clear, concise explanations. With their eye-catching visuals and straightforward storytelling, they have become an integral part of modern marketing strategies for businesses across various industries.
In this article, we’ll explore how medical explainer videos are revolutionizing the way healthcare companies educate patients about their conditions and health issues while attracting new customers by showcasing what they offer. Plus, we’ll share 13 fantastic examples of these powerful communication tools in action!
Definition of Medical Explainer Videos
Medical explainer videos simplify complex health topics using animations and patient-friendly language. They are designed to bridge knowledge gaps, making medical jargon and prescribed medicines more understandable for patients. These videos deliver information inclusively and avoid technical terms, ensuring everyone can grasp the content.
They serve a dual purpose: enhancing patient communication and aiding in healthcare marketing. By taking away complexities and helping patients understand procedures, they also create a positive business image. They come in different forms, such as animated healthcare videos and pharmaceutical videos, to suit different needs.
They educate patients about their conditions and treatment options, providing comprehensive understanding. They also simplify complex information, making it digestible. Moreover, they serve as a training tool for healthcare professionals, explaining new procedures or treatment methods.
They also serve as an effective marketing tool. High-quality animated videos can showcase the unique benefits of treatments and services, helping to attract new customers. By demonstrating knowledge in the field, these videos can establish a healthcare business’s credibility and expertise.
Benefits of Using Medical Explainer Videos
Educate Patients About Their Conditions and Health Issues
One of the significant benefits of medical explainer videos is that they can provide patients with a comprehensive overview of their conditions and treatment options. For instance, patients with chronic conditions such as diabetes, heart disease, or arthritis can benefit from medical explainer videos that explain their symptoms, treatment options, and self-management strategies. Similarly, patients undergoing complex treatments such as chemotherapy or radiation therapy can benefit from videos that explain the treatment process, expected side effects, and symptom management techniques.
Furthermore, medical explainer videos can be used to encourage healthy lifestyle choices. For example, videos can be created on topics such as healthy eating, exercise, stress management, and smoking cessation. Such videos can motivate patients to make necessary lifestyle changes, ultimately resulting in better health outcomes.
Attract New Customers By Showcasing What Your Business Will Offer
Medical explainer videos offer an engaging way to highlight the unique features and benefits of your services, as well as inform and educate potential clients about the various treatments your business offers. These videos can effectively attract new customers by showcasing what sets your business apart from the competition.
Using a high-quality and impactful video can help your business stand out from the competition and attract new clients. By effectively conveying your message and showcasing what your business can offer, you can effectively engage potential clients and set your business apart from others.
Communicate Complex Information in an Easy-To-Understand Manner
You’ll find that conveying intricate healthcare details becomes a breeze when presented in an engaging and digestible format, making it simpler for your audience to grasp even the most complex concepts with ease.
Medical explainer videos are particularly effective in helping you communicate complex information in an easy-to-understand manner, revolutionizing the way medical industry professionals share knowledge. Here are some key benefits of using these videos:
- Simplify complicated procedures or treatments for patients
- Break down difficult terminology into layman’s terms
- Visually demonstrate how medical devices or equipment work
- Showcase the advantages and effectiveness of new treatment options
- Provide step-by-step instructions for at-home care or therapy
As a result, not only do these videos improve patient comprehension, but they also enhance the education of healthcare professionals by providing accessible tools to expand their knowledge base.
Examples of Medical Explainer Videos
Let’s explore some successful examples of medical explainer videos, categorized by their unique visuals and animation styles, that have helped healthcare businesses improve their business image, educate their target audience, and ultimately helped improve patient outcomes.
Kurzgesagt – The Side Effects of Vaccines
Kurzgesagt’s “The Side Effects of Vaccines” is an effective educational animation that simplifies complex medical ideas. Its impartial approach towards vaccines, engaging style, and well-researched content make it useful to both medical professionals and the public. The video uses a clickbaity thumbnail, which could help change anti-vaccine views, a tactic that some may see as negative but proves positive here.
This video demonstrates how engaging content can promote medical concepts, serving as a valuable example for healthcare businesses. By creating similar content, these businesses can improve brand visibility, build trust, and establish expertise. The video’s success story lies in its strategic use of animation, balanced tone, and provocative thumbnail, offering inspiration for healthcare marketing strategies.
NHS – How to Access Your GP Practice
The NHS’s video, “How to Access Your GP Practice,” exemplifies how medical explainers can inform patients about healthcare access. It’s particularly accessible, using high colour contrasts and clear signposting for visually impaired viewers. With crisp scripts, smooth animation, and clear audio, it communicates access to GP services while building patient confidence.
Beyond merely informing, this NHS video aims to improve healthcare outcomes. By combining accessibility with valuable, easily digestible information, addresses patient concerns and builds trust in medical providers. In summary, it’s an excellent model of effective medical explainer videos
Macmillan Cancer Support – How Bloodcells Are Made
Macmillan Cancer Support’s video, “How Blood Works,” skillfully breaks down medical terminology into relatable scenarios for easier patient comprehension. With captivating visuals and essential health details, the video addresses the difficulty of understanding complex medical jargon and its potential repercussions.
By comparing intricate medical processes to everyday situations, the video clarifies abstract medical concepts, helping patients grasp their health conditions better. Thus, the video underscores the importance of simple, relatable explanations in medical communication, serving as a guiding example for healthcare businesses.
Book An Appointment Anytime Anywhere
The concept of the “Book An Appointment Anytime Anywhere” video revolves around the convenience that modern technology brings to healthcare services. Its modern style features clean, effective animations and graphics illustrating the app’s functionalities. The video’s clear script emphasizes how the app allows users to find top doctors online and schedule in-person appointments, promoting the app’s convenience and competitive edge.
Moreover, the video uses vibrant colors and relatable visuals to demonstrate the app’s workings, ensuring viewer understanding. Its success lies in its clarity and effective use of concept, script, style, and visuals, compelling viewers to choose this app over others. Through such strategies, it exemplifies a successful medical explainer video.
Med Mart App
The app’s target audience is people searching for doctors for cosmetic procedures who want guidance on their life-changing journey.
The unique approach this explainer video takes is that it not only shows how the Med Mart app works, but also how it can benefit potential users. The video highlights the challenges people face when choosing a doctor for a cosmetic procedure and how the app can help make this process easier and less stressful. This approach resonates with the app’s target audience and shows them how the Med Mart app can make a positive impact on their lives.
The impact of the Med Mart app explainer video on its target audience is significant. It showcases the app’s benefits in a captivating and engaging way, which encourages potential users to learn more about the app and try it out. The video’s perfect pitch and illustration style make it easy for potential users to understand how the app works and how it can benefit them.
Counselling Directory
This short video from Counselling Directory does an exceptional job of personifying the fear that can follow around people who are suffering from eating disorders. By showing fear as a dark shadow that always lingers around the sufferer in every scenario that they face, it helps to drive home just how all-encompassing this health issue can be. This is a critical approach for a subject that can be challenging to explain to those outside the medical profession.
Besides effectively using personification to communicate the severity of the issue, the video also employs clever transitions between scenes. These transitions help to keep the viewer engaged and interested in the message without causing any disruption.
UPS Healthcare
UPS Healthcare’s medical explainer video effectively showcases their logistics expertise in the healthcare industry. Its memorable branding, achieved through a consistent blue color palette, ensures viewer recognition and trust. This branding remains consistent across all platforms, strengthening the company’s image and credibility.
The video is an excellent example of leveraging branding for success, underlining UPS Healthcare’s strong presence in the healthcare industry. With engaging visuals and a clear message, it shows how well-branded content can drive business growth.
Couch to 5K
Couch to 5K, a popular running program, created a successful medical explainer video by keeping it simple and utilizing text on the screen to convey its message clearly and concisely. The video, which runs for just 30 seconds, effectively portrays what it is like to use their podcast while running.
This example shows that breaking the mould when it comes to marketing your healthcare product or service may not always be necessary. In fact, sometimes being clear and concise is the best way to go. The use of text on the screen in the Couch to 5K video is practical and helpful, especially considering that a study by Verizon found that 83% of viewers watch videos with the sound off.
By keeping the video simple and using text on screen, Couch to 5K was able to effectively convey their message without spending a lot of money on production costs. This is a great example of how impactful videos can be created on a budget.
Your pet and You
The video “Flea Infestation in Pets,” educates pet owners about the origins, life cycle, and effects of fleas on pets, in an engaging and easily understandable manner. With the surprise of discovering fleas on pets often causing alarm, the video explains how fleas infest areas and pets and the importance of treating your home and yard for fleas. To combat flea infestation, it introduces the Advantage Flee Action Plan, a line of products designed to help get rid of fleas on pets and in the home and yard.
What sets this video apart is its unique approach of using playful and appealing animations of pets to discuss the serious issue of flea infestation. This creative method makes the video more accessible to pet owners who may otherwise be deterred by the subject. Using animation over live-action allows for a smooth, efficient production process, overcoming challenges posed by unpredictable animal behavior in live-action filming.
Care on Demand
Kaiser Permanente’s video educates viewers on how their health plan prioritizes informed decision-making in health care. It stresses on the ease of access to health information such as X-rays, lab results, appointment and prescription refill alerts right from your personal devices. Emphasizing patient autonomy, it details how Kaiser Permanente offers health care delivery as per individual preference, including virtual doctor consultations, alongside round-the-clock access to services like a nurse’s advice line and urgent care.
In conveying complex details about the healthcare system, the video employs simple yet engaging illustrations and animated motion graphics. The use of relatable stick figures helps the audience comprehend the functioning of the system without dilution of information. This creative method demonstrates an effective way of communicating intricate details for the medical industry while maintaining the original intent and integrity of the information.
TED-ED
TED-ED has developed a range of animated medical videos elucidating various health symptoms we commonly experience. For instance, many of us have encountered tinnitus, which manifests as auditory disturbances such as hissing, ringing, buzzing, or clicking. Ever wondered what causes this?
Marc Fagelson’s video, “What’s That Ringing In Your Ears,” provides a superb explanation of this syndrome, simplified to the extent that even a 5-year-old could comprehend. The video employs representative visual imagery to achieve a remarkable level of clarity in explaining this complex condition.
Creating Medical Explainer Videos
Creating medical explainer videos is a fusion of creativity and modern technology. This involves a three-step process:
- Conceptualization: Here, ideas are brainstormed, narratives developed, and goals for the video are set based on the target audience’s needs.
- Production: The ideas are then turned into engaging visuals and animations. Detail and accuracy are crucial here as complex concepts are broken down for easy understanding.
- Post-production: Lastly, the video is refined by adding voiceovers, sound effects, and fine-tuning animations for a seamless experience.
By understanding these steps, you can explore trends in the medical explainer video industry to create compelling narratives for your audience.
Exploring Trends and Targeting the Right Audience
Current trends in healthcare animations are changing the way medical information is communicated. Researching these trends, including virtual reality experiences and 3D visualizations, will help you find innovative ways to present complex concepts simply.
Identifying your target audience, considering factors like age, education level, and cultural background, is crucial for developing effective healthcare animations. The right audience enables you to create content that resonates, informs, and educates viewers on important medical topics.
Choosing Visual Style, Storyboarding, Script Writing
Choosing an engaging visual style involves maintaining clean designs and ensuring visuals align with the audience’s needs and video’s overall message. Consistency in the look and feel of the video is also crucial.
Storyboarding and scriptwriting create captivating narratives for your healthcare animations. Storyboarding ensures logical sequences, and script writing presents vital information engagingly. An effective voiceover script is crucial, keeping in mind language barriers and using simple terms for a broader audience understanding.
Finally, selecting the right animation style brings your healthcare message to life. Character animation, for example, uses relatable characters to tell a story, while a simple visual language can help convey intricate concepts engagingly. The ideal animation style ensures your medical explainer videos educate and inspire patients and healthcare professionals alike.
