In a world saturated with online content and words upon words, it can be hard to make your message stand out. As audiences become increasingly accustomed to consuming information quickly via digital channels, the need has never been greater for businesses of all sizes to elevate their messaging in a way that captures attention and leaves a lasting impression. And what better technology to help get your message across than Motion Graphics Explainer Videos?

By expertly fusing sound, moving images, visuals, and animation, Motion Graphics Explainer Videos are an ideal vehicle to not only communicate your story but engage and captivate today’s audiences. So if you’re looking to cut through the clutter and take your business communication to the next level, look no further – Motion Graphics Explainer Videos offer infinite possibilities to illustrate, demonstrate, explain, and promote your message in the most captivating and memorable ways!

In this article, we’ll delve into why you should consider using motion graphics explainer videos, and best practices for creating them, and answer some frequently asked questions on the subject.

So let’s dive in and unlock the power of visuals!

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What are motion graphics explainer videos?

Motion graphics explainer videos are a type of video that uses professional, moving graphics to explain complex ideas in an engaging and visually appealing way. Unlike live-action video, motion graphics videos focus on concepts and processes, using abstract shapes, logos, and typography to simplify information-heavy content. They are often used by big companies to build their business through video marketing, as they are cost-effective and flexible. Motion graphics videos are an excellent choice for brands that want a professional and “grown-up” look, without appearing too cartoonish. They are perfect for tackling complex ideas, making them easier to digest for viewers. 

Why use motion graphics explainer videos?

They’re more engaging than regular videos and can convey complex ideas with ease. These versatile tools are fantastic for capturing attention, communicating emotion, and showcasing products while building brand recognition. Plus, they simplify explanations of intricate processes and difficult concepts that might otherwise be challenging to grasp!

They are more engaging than regular videos

They’re far more captivating than your average video, with a staggering 85% of people more likely to purchase a product after watching an engaging animated clip. The power of motion graphics explainer videos lies in their ability to hold the audience’s attention and create lasting impressions.

By capturing viewers’ attention through engaging animated videos, we can better convey our message and ensure it sticks with our audience. This is especially vital when explaining intricate concepts or products – but that’s precisely where motion graphics excel, as we’ll explore in the following section about how they can be easier to understand.

They can be easier to understand

It’s no secret that motion graphic animations can make complex ideas much simpler to grasp, giving viewers an easier time understanding the message being conveyed. Motion graphics explainer videos break down complex concepts into simple animations, which allows for a more compelling story and makes it easier for us to understand. This is particularly beneficial when trying to explain abstract or intricate ideas that may be challenging to communicate through text or speech alone.

With this dynamic medium, we’re able to convey our message in a way that resonates with our audience and encourages them to dive deeper into the subject matter.

They can convey complex ideas more easily

You’re able to grasp intricate concepts more effortlessly when they’re presented through engaging animations and simplified visuals. Complex ideas can be broken down into digestible segments using motion graphics explainer videos, making it easier for viewers to understand and retain information.

By incorporating animated elements, we can convey innovative ideas in a visually appealing way that both educates and entertains the audience. This powerful communication tool not only simplifies complex topics but also paves the way for effectively expressing emotions, as we’ll see in the next section.

They are great for communicating emotion

Our brains are wired to respond to moving images and storytelling. Therefore, motion graphics explainer videos tap into this natural inclination for an unforgettable emotional impact. This emotive connection doesn’t just help convey your message but also paves the way for capturing attention in subsequent sections.

They are great for capturing attention

They’re fantastic at grabbing an audience’s attention and keeping it, making sure your message doesn’t get lost in the noise. Motion graphics explainer videos are excellent tools for capturing attention because their powerful visuals and animation create engaging content that stands out from static text or images. To demonstrate the effectiveness of these videos in holding viewers’ interest, let’s examine a table comparing motion graphics explainer videos to other types of communication:

Communication MethodVisualsAnimationEngaging Content
Static TextLowNoneModerate
Video LecturesModerateNoneModerate
Motion Graphics Explainer VideosHighHighHigh

As you can see, motion graphics explainer videos excel in all three categories: visuals, animation, and engaging content. This makes them perfect for capturing attention and ensuring that your message is both memorable and impactful. With this level of engagement, it’s no surprise that they can also be used to create a specific style that will resonate with your target audience.

They can be used to create a specific style

Motion graphics explainer videos allow us to create a specific style tailored to our brand’s personality, utilizing the power of visuals and animation to set ourselves apart from competitors. The flexibility and creative potential in developing a distinct visual language for our messages make these types of videos an invaluable asset for any marketing campaign.

Plus, the artistic nature of motion graphics can elevate even the most complex topics into engaging and creative explainer videos that resonate with viewers. And speaking of showcasing something special, these animations are also perfect for demonstrating all the exceptional features and benefits of our latest product offerings—bringing them to life like never before!

They are great for showcasing a product

You’ll find that these captivating animations work wonders in highlighting your product’s key features and unique selling points, making them truly stand out and grab the audience’s attention.

Motion graphics explainer videos are an excellent choice for creating engaging product videos. They allow you to showcase a product in a way that is both visually appealing and easy to understand. With animated explainers, you can demonstrate how your product works, its benefits, and why it’s the best option on the market.

These marketing videos not only pique interest but also help potential customers visualize themselves using your product. And if you think motion graphics are only for actual products, wait until you see how they can simplify even the most complex processes in our next discussion.

They can be used to explain complex processes

With animated content, you’re able to break down even the most complex processes into easily digestible and engaging segments for your audience. Motion graphics explainer videos have the unique ability to visually represent these complex processes through animation explainer videos, making it easier for viewers to understand and remember.

Complex ConceptsAnimation styleWhat to show
Scientific theoriesAnimated illustrationsVisual representations of processes
Technical processesStep-by-step visualsClear explanations through graphics
Business strategiesFlowcharts and diagramsOrganized and digestible information

Educational explainer videos often use abstract shapes and creative storytelling techniques to simplify intricate ideas and make them more accessible. By doing so, we can effectively communicate difficult concepts that might otherwise be challenging or time-consuming to explain using traditional methods – all while keeping our audience’s attention firmly on the message at hand.

They can be used to explain difficult concepts

Not only can motion graphics explainer videos break down complex processes, but they can also be instrumental in explaining difficult concepts.

By using visually engaging elements and animations, explainer videos make it easier for viewers to grasp complex topics that might otherwise be challenging to understand.

Motion graphics allow us to create educational videos that simplify intricate ideas into digestible information, making learning enjoyable and effective.

They can help build brand recognition

Motion graphics explainer videos allow us to create unique animated characters and graphic design elements that represent our brand identity effectively.

By consistently using these visual assets across various marketing channels, our marketing team can reinforce the connection between our products or services and the brand itself. This familiarity not only boosts customer loyalty but also helps potential customers recognize and trust our offerings more quickly.

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Best practices for creating motion graphics explainer videos

Following the best practices when creating a motion graphics video will help you effectively convey complex ideas through visually appealing animations. By following these guidelines, you can create engaging motion graphics videos that captivate your audience and simplify information-heavy content. Let’s dive into some of the best practices to learn how to optimize your video production process and create compelling motion graphics explainer videos.

Include visuals and visuals only

You’ve gotta embrace the magic of visuals alone, as they transport your audience back to the future of storytelling. The power of visuals in motion graphics explainer videos is undeniable and focusing on them can make your explainer video style stand out from the rest.

Infographic videos that rely solely on visuals to convey information create a unique viewing experience, allowing viewers to immerse themselves in the content without any distractions.

So, when creating your next motion graphics explainer video, consider putting visuals at the forefront and watch as your message comes alive in a captivating way.

Make it entertaining

Capturing your audience’s attention is key, so let’s dive into making your content not only informative but downright entertaining as well!

Motion graphics explainer videos provide an excellent opportunity to create a fun and engaging visual experience for viewers. By combining eye-catching visuals with a compelling narrative, we can produce animated explainer videos that not only inform but also entertain our audience. The use of dynamic visuals, creative storytelling techniques, and even humor can transform a simple explainer video into an enjoyable experience for viewers.

Now that we’ve captured their attention with entertaining content, it’s time to ensure we keep it concise and focused on delivering the message effectively.

Make it short and to the point

While entertaining our audience is crucial, we also need to be mindful of their time. That’s why it’s essential to make motion graphics explainer videos short and to the point.

By doing this, we ensure that our visuals convey the necessary information without any unnecessary fluff. Keeping content concise not only respects our viewers’ time but also improves conversion rates. People are more likely to watch a shorter video in its entirety.

Remember, the power of visuals lies in their ability to communicate complex ideas quickly and efficiently. With that in mind, let’s delve into making our motion graphics explainer videos easy to understand for everyone.

Make it easy to understand

In a nutshell, it’s all about simplifying complex concepts. Like a fable unravels the moral of the story, explainer videos make it digestible for everyone in your audience. They leverage powerful visuals and straightforward storytelling to make even the most intricate ideas easy to understand.

Successful explainer video examples show how effective these videos can be. They use a limited color palette and engaging animations to convey their message.

Now, let’s move on to ensuring your video includes the main points necessary for clarity and comprehension.

Include the main points

Don’t forget to include the main points in your video, as they’re crucial for ensuring clarity and comprehension among your audience.

Motion graphics explainer videos are a powerful tool because of their ability to visually present complex information in an easily digestible format.

By incorporating the main points from your article or content section into these videos, you’ll be able to effectively communicate the power of visuals while also ensuring that viewers can grasp contextually relevant details.

This will not only help them understand the topic at hand but also retain the information for longer periods.

Use the right voice-over

Choosing the perfect voice-over for your content is essential, as it’ll keep your audience captivated while ensuring your message comes across clearly and effectively.

Professional explainer video services often provide a range of voice talents to choose from, ensuring that the tone and style perfectly match your brand’s identity. With high-quality explainer video voiceovers, you can create an emotional connection with viewers and guide them through the visual journey you’ve crafted.

Use the right music

You’ll find it’s no secret that the perfect tune can truly enhance your content and captivate your viewers. This makes music selection a critical aspect of creating an exceptional motion graphics explainer video. By carefully choosing the right music for your video type, you can emphasize the power of visuals and drive home your message more effectively.

The background music should complement the tone of your motion graphics explainer videos without distracting from important information being conveyed. To make a lasting impression on your audience, ensure that the soundtrack enhances their experience and leaves them wanting more. So, let’s dive into how to make it engaging next.

Make it engaging

Creating captivating content is essential in keeping your audience hooked. So, let’s explore some ways to make your explainer video truly engaging. To tap into the power of visuals in motion graphics explainer videos, we should focus on utilizing dynamic animations, vibrant colors, and interesting transitions that keep viewers’ eyes glued to the screen.

Additionally, integrating humour or surprises can further enhance the viewer experience and ensure they’re entertained throughout. By combining these elements with a well-paced narrative, we’ll not only make our explainer videos engaging but also create lasting impressions that resonate with our target audience.

Make it relevant to the audience

To truly connect with your audience, it’s crucial to tailor your content specifically to their needs and interests, ensuring they feel seen and understood. Motion graphics explainer videos are an excellent way to achieve this. You can create a custom experience that speaks directly to the pain points of your target audience.

By focusing on three key areas, you’ll be able to craft a relevant and engaging narrative that resonates with viewers and compels them to take action. First, identify the demographic of potential customers. Second, address their specific challenges within the customer journey. And third, offer compelling solutions that drive conversions.

By prioritizing these aspects, we believe that our motion graphics explainer videos will not only inform but also captivate audiences through their visual appeal. To address any concerns or questions about this process, let’s dive into some frequently asked questions in our next section.


Let’s explore some of the frequently asked questions in the world of motion graphics explainer videos and discuss their purpose, advantages, and various animation styles. We’ll explore the best formats, durations, voiceover types, software options, and factors to consider when creating these impactful visual tools. Together, we’ll learn what separates a great explainer video from a merely good or not-so-good one.

What are the advantages of using motion graphics explainer videos?

It’s no coincidence that businesses choose to invest in this captivating style of animation, as there are numerous advantages to incorporating motion graphics explainer videos into your marketing strategy.

  1. Power of visuals: Motion graphics explainer videos harness the power of visuals to convey complex ideas and information quickly and effectively. This makes it easier for viewers to understand and remember the content.
  2. Contextually relevant: These videos can be easily tailored to be contextually relevant for specific audiences or industries. This ensures that your message resonates with the right people.
  3. Advantages in engagement: The engaging nature of motion graphics explainer videos helps increase viewer retention rates and encourages social sharing. This ultimately boosts your brand’s online presence.
  4. Flexibility: With a wide range of styles and techniques available, these videos can be adapted to fit seamlessly within an article section or even as standalone content on various platforms.

What are the different animation styles used in motion graphics explainer videos?

Motion graphics explainer videos incorporate diverse animation styles to create visually captivating and informative content. Abstract animation is a popular choice, utilizing fluid shapes, vibrant colours, and dynamic movements to convey complex ideas in a visually engaging manner. Typography animation focuses on creatively animating text, transforming words and letters into captivating visuals that reinforce the message. Icon-based animation utilizes graphical symbols to represent concepts, providing clear and concise visual cues.

How to choose the best type of explainer video for your business

Different types of explainer videos, such as motion graphics, whiteboard animation, or live-action, offer distinct advantages. Motion graphics videos excel at simplifying complex ideas through visually appealing graphics, while whiteboard animation can effectively convey concepts in a simple and engaging manner. 3D explainer videos bring depth and realism to the visuals, allowing for a more immersive experience and detailed representation of products or processes. Live-action videos provide authenticity and relatability. By understanding your objectives, target audience preferences, and the nature of your content, you can make an informed decision and select the most suitable explainer video style that aligns with your brand and effectively communicates your message.

What is the best format for motion graphics explainer videos?

The most common video formats for explainer videos are MP4, AVI, WMV, and MOV. MP4 is typically the safest option due to its wide compatibility with various devices and platforms. However, AVI and MOV may provide higher quality at the cost of larger file sizes. The choice of format depends on your specific needs, like where you plan to share your video and the software you’re using to edit and share your video.​

What types of voiceover should be included in a motion graphics explainer video?

The type of voiceover can vary depending on the tone, style, and objective of the video. For instance, a more formal and informative video might require a clear, authoritative voice, while a more casual and entertaining video might be best served with a friendly and upbeat voice. Different demographics may also respond better to different types of voices, so it’s important to consider your target audience when choosing a voiceover style.

How long should a motion graphics explainer video be?

In general, most explainer video production experts recommend keeping explainer videos between 60-90 seconds to harness the power of visuals effectively while maintaining viewer engagement. When considering the optimal video duration for motion graphics explainer videos, keep these three factors in mind:

  1. The complexity of your topic: More complex topics may require longer videos for thorough explanation.
  2. Your target audience: Consider the attention span and preferences of your intended viewers when determining video length.
  3. The purpose of the video: If it’s a sales pitch or product demo, shorter is often better; if it’s educational content, a slightly longer runtime might be necessary.

What is the best software for creating motion graphics explainer videos?

Some popular choices include Adobe After Effects, which offers powerful tools for animation and visual effects; Cinema 4D, known for its intuitive interface and robust 3D capabilities; and Motion by Apple, a user-friendly option that integrates seamlessly with Final Cut Pro.

For those who prefer web-based solutions, Moovly and Vyond are excellent platforms for designing explainer video designs without needing advanced technical skills. Ultimately, the ideal motion graphic software will depend on your personal preferences, budget, and desired features.

What factors should be considered when creating motion graphics explainer videos?

When creating motion graphics explainer videos, consider the following aspects:

  • Audience engagement: Ensure that your visuals are engaging and contextually relevant, keeping in mind the target audience’s preferences and expectations.
  • Simplicity and clarity: Maintain a balance between aesthetics and functionality by opting for simple yet impactful designs that effectively convey the message without overwhelming viewers.
  • Narrative structure: Craft a compelling storyline with a clear beginning, middle, and end that guides viewers through the content seamlessly.

By carefully considering these factors while creating your explainer videos, you’ll be better equipped to develop powerful visuals that resonate with viewers.

What makes an explainer video great, good, or – not so good?

A great explainer video features engaging motion graphics that capture the viewer’s attention and help tell a compelling story with characters audiences can relate to. Additionally, high-quality visuals and sound design contribute significantly to the overall effectiveness of an explainer video.

On the other hand, a not-so-good explainer video may lack these essential elements or have poor production quality which can lead to confusion or disinterest from viewers. Ultimately, focusing on creating captivating stories with strong characters and exceptional motion graphic quality will ensure your explainer video stands out above the rest.


In conclusion, we’ve seen the enormous impact that motion graphics explainer videos can have on our audience. They’re not only engaging and eye-catching, but they also simplify complex ideas in a way that’s easy to digest.

So let’s take advantage of this powerful tool and create captivating visuals that resonate with our viewers. By following best practices, we’ll be able to effectively communicate our message and leave a lasting impression.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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