October 18, 2023
Introduction 124007152

Are you finding the path to mastering motion graphics a little overwhelming? You’re not alone. Many budding designers struggle with grasping this complex, yet fascinating, art form.

In this blog post, we’ll be your guide through the stormy seas of motion graphics workflow—illuminating each step from project discovery to final animation. Ready for a journey that turns daunting tasks into manageable milestones? Just keep reading!

Key Takeaways

  • Motion graphics workflow involves various roles like motion graphic designerstoryboard artistanimatorsound designer, and project manager.
  • Brand discovery is essential in understanding the look and feel of a brand for motion graphics projects.
  • Copywriting and script development play a crucial role in conveying key messages effectively through motion graphics videos.
  • Gathering and organizing assets efficiently ensures smooth workflow during the production process.

Understanding the Motion Graphics Workflow

Understanding The Motion Graphics Workflow 124007961

In this section, we will delve into the roles and responsibilities involved in the motion graphics workflow.

Roles and responsibilities

In the motion graphic workflow, everyone has a job to do. Let’s look at who does what:

  1. The Motion Graphic Designer: This person mixes text and design parts that move. They make animations. They use tools like Photoshop, InDesign, and Illustrator.
  2. The Storyboard Artist: They draw the movie before it is made. This helps everyone see how the final project will look.
  3. The Animator: They take the storyboards and bring them to life through movement.
  4. The Sound Designer: This person finds or makes the sounds that go with the animation.
  5. The Project Manager: They make sure everyone does their job on time.

Brand discovery

Brand discovery is key in the motion graphics workflow. This step lets a graphic designer know how a brand looks and feels. It helps map out unique key messages of the brand. A moodboard is often used to help with this part.

This phase dives deep into anything that shapes the brand’s look, feel, or message. Graphic designers use this insight into the motion design process for every project they work on.

They create branded video content that tells your story through great motion design.

Copywriting and script development

Creating a script is a must-do. It is the first step in the motion design process. You and your team can’t start animating without it. Here are some things to bear in mind:

  1. Good copywriting leads to project success. It tells your story and makes your brand’s key messages stand out.
  2. Learning about copywriting helps you absorb the information for the motion graphic project.
  3. Try out “Copywriting 101.” It teaches you ways to write that pack a punch.
  4. Use lessons from “Copywriting 101” in your project plan. It will make sure your storyboard hits all of the right notes.
  5. Motion graphics video needs a great script, too! A neat script lets you add fun and life to complex ideas.
  6. Want your animation to shine? The answer lies in an Explainer Video script! Make every motion count with well-timed words.
  7. Script development is like making a blueprint for your work. Each scene should match each line of text on paper.

Gathering and organizing assets

Gathering and organizing assets is an important step in the motion graphics workflow. Here are some key points to remember:

  • Collect all the necessary files, including images, videos, audio, and graphic elements.
  • Organize the assets into folders or categories for easy access.
  • Ensure that all the assets are of high quality and meet the project’s requirements.
  • Keep a backup of all the assets to avoid any loss or damage.
  • Make sure to properly attribute any third – party assets used in the project.
  • Create a file naming system that is clear and consistent.
  • Use file management software or tools to track and organize the assets effectively.

The Importance of a Project Plan

The Importance Of A Project Plan 124007492

Setting up a plan for your motion design project is crucial to ensure smooth execution and achieve desired results. Learn how to define concepts, set goals, and streamline your workflow in this essential guide.

Setting up a plan for the project

To ensure a smooth motion graphics workflow, it’s important to set up a plan for your project. Here are some key steps to follow:

  1. Define the concept and goals: Start by clearly outlining what you want to achieve with your motion design project. Identify the key messages you want to convey and the desired look and feel of the animation.
  2. Create a timeline: Break down your project into manageable milestones and assign specific deadlines for each phase. This will help you stay organized and ensure that you’re on track throughout the project.
  3. Gather necessary resources: Determine what assets you’ll need for your motion graphics, such as images, videos, or sound effects. Make sure to gather all these resources before starting the animation process.
  4. Determine roles and responsibilities: Clearly define who will be responsible for each task in your motion graphics workflow. Assign roles such as animators, designers, or scriptwriters to ensure efficient collaboration.
  5. Establish communication channels: Set up effective communication channels among team members involved in the project. This can include regular meetings, shared documents, or project management tools.
  6. Review and revise: Regularly review your progress against the plan and make any necessary adjustments along the way. This will help keep your project on schedule and ensure that it meets your objectives.

Defining the concept and goals

To start the motion graphics workflow, it’s important to define the concept and goals of your project. This involves figuring out what you want to accomplish with your motion design and what message or story you want to convey.

By clearly defining your concept and goals, you can ensure that every step in the process aligns with your vision. Additionally, having a clear understanding of your concept and goals will help guide decisions on things like animation style, graphic elements, and timing of the piece.

A project plan is a document that outlines the tasks, effort, timing, and resources needed to meet project goals. It goes beyond just setting the purpose of the project – it includes essential elements such as timelines for milestones and a work breakdown.

Best Practices for a Faster Graphics Workflow

Use mogrts (motion graphics templates) and customize content within parameters to streamline the process. Collaborate with team members for efficient project management. Want to learn more? Keep reading!

Using mogrts (motion graphics templates)

Mogrts (motion graphics templates) are a game-changer in the world of motion design. These templates provide ready-made graphic elements that can be easily customized and used to enhance your motion graphics workflow.

By installing and utilizing mogrts, you can save time and effort by eliminating the need to start from scratch for each project. You can simply replace images or videos within the templateadd your own text, and customize the colors to match your brand’s look and feel.

This not only speeds up the process but also ensures consistency across all your motion design projects. Moreover, data-driven mogrts allow for dynamic and interactive graphics experiences, making your animations even more engaging for viewers.

Customizing content within parameters

Customizing content within parameters is an important aspect of the motion graphics workflow. Here are some key points to consider:

  • Mogrts (motion graphics templates) allow for easy customization within defined parameters.
  • By using mogrts, you can save time and ensure consistency in your designs.
  • Customization options may include changing text, colors, and animation timings.
  • Keep in mind the brand guidelines and overall vision when customizing content.
  • Collaboration with team members is crucial to ensure a cohesive look and feel.
  • Adapting content within parameters helps maintain efficiency throughout the design process.

Tips for streamlining the process

Streamlining the motion graphics workflow is essential for efficient and effective production. Here are some tips to help you streamline your process:

  1. Plan ahead: Create a detailed project plan that outlines the steps, deadlines, and resources needed for each phase of the motion graphics project.
  2. Use templates: Take advantage of motion graphics templates to save time and ensure consistency across your designs. Templates can be customized to match your brand’s look and feel.
  3. Automate repetitive tasks: Identify tasks that can be automated, such as file organization or rendering processes. Utilize software features or scripts to automate these tasks and free up time for more creative work.
  4. Collaborate effectively: Communication is key in streamlining the workflow. Regularly communicate with team members to align on goals, share progress, and address any roadblocks.
  5. Continuously learn and improve: Stay updated with industry trends, tools, and techniques to enhance your skills and stay ahead of the curve. This will help you find new ways to streamline your process.
  • Motion Graphics templates can speed up the production workflow.
  • Streamlining involves planning, organizing, automating, collaborating, and learning.
  • Effective workflow design requires keeping the process streamlined.
  • Streamlining post – production involves understanding the entire process.
  • The motion graphics process requires capable project management and a professional team.
  • Best Practice guides are available for video editing and production.

Collaborating with team members

Collaborating with team members is a crucial part of the motion graphics workflow. Working together allows for different perspectives and ideas to come together, resulting in stronger and more creative designs.

Effective collaboration helps ensure that everyone is on the same page, avoiding misunderstandings and delays. It also promotes efficient project management by allowing tasks to be divided among team members based on their strengths and expertise.

Utilizing various collaboration tools can further enhance teamwork by providing an organized platform for communication, file sharing, and feedback exchange. Overall, open communication and cooperation are key when collaborating with team members to create successful motion graphics projects.

Completing Your Motion Design Project

Finalize your animation by making any necessary adjustments and seeking feedback from others. Once you’re satisfied, deliver the final product to your client or audience. Remember to avoid common mistakes and ensure a smooth delivery process.

Finalizing animation and asking for feedback

Once the animation is complete, it is important to finalize it and seek feedback. Here are some steps to follow:

  1. Review the animation for any errors or inconsistencies.
  2. Make any necessary revisions or adjustments to improve the overall quality.
  3. Ask for feedback from colleagues or clients to get their opinions and suggestions.
  4. Consider implementing the feedback provided to enhance the animation further.
  5. Test the final version on different devices and platforms to ensure compatibility and optimal viewing experience.

Delivering the final product

The final step in a motion design project is delivering the finished product. This is when all the hard work and creativity come together to create an engaging animation. Motion designers strive to perfect their craft and master animation techniques, ensuring that the final product meets client expectations.

Effective management of the production process is crucial to avoid costly mistakes along the way. The workflow for a motion design project begins with receiving the script from the client and concludes with delivering the final animation, which serves as the finishing touch to a well-executed motion graphics project.

Common mistakes to avoid

Common mistakes to avoid in the motion graphics workflow:

  1. Neglecting proper planning: Skipping the crucial step of creating a project plan can lead to confusion and delays.
  2. Lack of brand consistency: Failing to align the motion graphics with the brand’s look and feel can weaken its impact.
  3. Overcomplicating animations: Keeping it simple is key. Avoid overwhelming viewers with too many moving elements or complex effects.
  4. Ignoring feedback: Not seeking feedback from clients or team members can result in missed opportunities for improvement.
  5. Poor organization of assets: Disorganized files and folders can cause unnecessary frustration and wasted time searching for specific elements.
  6. Inconsistent timing: Inadequate timing and pacing of animations can disrupt the flow and impact of the final product.
  7. Forgetting about sound design: Sound plays a significant role in enhancing the viewer’s experience, so neglecting it can diminish the overall quality of motion graphics videos.
  8. Not optimizing for different platforms: Failing to consider where and how the motion graphics will be viewed can result in compatibility issues or compromised visual quality on certain platforms.
  9. Underestimating rendering times: Incorrectly estimating the time required for rendering can lead to missed deadlines or rushed final outputs.


In conclusion, “The Ultimate Guide To Mastering The Motion Graphics Workflow” is a valuable resource for both beginners and experienced motion designers. It covers all the essential steps, from project planning to final delivery, providing tips and best practices along the way.

By following this guide, you can enhance your skills, streamline your workflow, and create impressive motion graphics that captivate and engage your audience. Start mastering the motion graphics workflow today!


1. What is the first step in creating motion graphics?

The first step in mastering the motion graphics workflow involves brainstorming and exploring some visual directions to form a brief that provides an idea of how you want your design to look.

2. What happens during the pre-production process?

During the pre-production process, storyboarding takes place where a step-by-step guide is created to help plan and tell your story which will be executed through motion graphics.

3. When does animation take place in motion graphic design?

After all planning and design are done, it’s time for the animation phase. This is when many moving parts from your storyboard are used in final animation.

4. How can effects project contribute to my brand’s image?

A well-planned and executed effect project can help create a mood board that conveys your brand’s ethos effectively, helping you connect with your audience better.

5. On completion of my animations, what should I do next?

Upon completion of animations, prepare them for final delivery but only after ensuring all elements created align with your storyline as envisioned at the brainstorming stage.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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