Boost Your Business with a High-Quality Screencast Explainer Video

Screencast explainer videos provide a step-by-step demonstration of how your product works, allowing potential customers to get a better understanding of the benefits of your offering. Whether you’re looking to promote a new software program or demonstrate a complex process, a screencast video can be an invaluable addition to your marketing strategy.
A screencast video is essentially a video recording of your computer screen, paired with a voiceover or audio track. By capturing your screen as you navigate through your product or process, you can provide a detailed and engaging demo that engages your audience and helps them better understand what you have to offer.
If you’re looking to create a screencast video for your business, there are a few key considerations to keep in mind. From selecting the right software to choosing the best type of narration, there are plenty of factors to consider when creating a high-quality and effective screencast demo. However, with the right planning and execution, a screencast video can be a critical part of your marketing toolkit.

Definition of Screencast

Screencast videos are a type of digital recording that captures computer screen activity. The resulting video can showcase a program’s interface, how to use it or any other on-screen activity, usually accompanied by a voice-over.

Why Screencast Explainer Videos are Useful?

Screencast explainer videos are an excellent tool for any business with a digital product or service. They offer an effective way to communicate to potential customers quickly and concisely about how to use your product or service. Screencast videos can be used as a demonstration, tutorial or training aid that can break down complex concepts into straightforward, easy-to-digest information.

Examples of Apps that use Screencast Videos

Many successful apps use screencast videos to show users how to get the most out of their software. Some examples include Dropbox, which provides a step-by-step tutorial on how to use their platform, and Asana, which offers a video that highlights the benefits of their app.

What is an Explainer Video?

Definition of Explainer Video

An explainer video is a short video that highlights a product or service. It’s designed to be attention-grabbing and informative and is typically used as part of a business’s marketing strategy.

Animation vs. Live Action Explainer Videos

Explainer videos can be either animated or live-action. While live-action videos can be effective, animated explainer videos often offer more creative flexibility and can be less costly to produce. Animated videos are particularly useful when businesses want to highlight concepts and ideas that are difficult to depict using live-action footage.

How Explainer Videos Help Engage Your Audience

Explainer videos are often used to attract potential customers by highlighting the benefits of a product or service. They are an efficient way to grab the viewer’s attention and keep them engaged. They can also help boost customer retention and engagement, which is often vital for startups, as well as more established businesses.

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What is the Best Animation Style for Your Explainer Video?

2D Animation

2D animation is a popular choice for explainer videos and offers a more traditional cartoon-style feel. It’s an excellent option if you want to create a light-hearted video with a friendly tone.

3D Animation

3D animation is a more advanced animation style that can create a more visually-stunning explainer video. It’s perfect for showcasing intricate details and modelling complex systems.

Whiteboard Animation

Whiteboard animation is a popular animation style for explainer videos that mimics the experience of drawing on a whiteboard. The illustrations and text appear as if they are being drawn on the video, making it an engaging and interactive experience for the viewer.

How to Create an Animated Screencast Video

Choose the Best Animation Style for Your Video

When creating a screencast explainer video, it’s essential to choose the right animation style. You’ll need to consider the type of video you want to create and the platform you plan to display it on.


The script is the backbone of any explainer video, and it’s essential to get it right. The script should be written in a way that is easy to follow and concise while still conveying your message effectively. You’ll need to highlight the most important features of your product or service while keeping the overall message engaging.

Recording and Audio Capture

Recording and capturing audio is an essential element of making a screencast explainer video. You’ll need to ensure that you capture high-quality audio that effectively conveys the script’s message. It’s also important to record video in HD quality to ensure that your screencast video looks professional and high-quality.

Best Practices for Uploading Screencast Videos

Optimizing Your Video for YouTube

Optimizing your screencast video for YouTube is essential to make sure it reaches the right audience. You’ll need to add relevant tags and descriptions when uploading your video, which can help improve its search engine rankings, making it easier for potential customers to discover.

Editing Your Screencast Video

Editing your screencast video can help add polish to your finished product. Editing can include adding transitions, text overlays or additional animations that bring your screencast video to life. Once your final video is complete, consider adding a call-to-action, such as encouraging viewers to subscribe to your channel.

How to Showcase Your Screencast Video on Your Website

One of the most effective ways to showcase your screencast video is to display it on your website. You can embed your YouTube video directly onto your website, making it easy for potential customers to view your screencast explainer video, and in turn, learn more about your product or service.

Why Explainer Videos are Great for Marketing Your Business

Explainer Videos Help Sell Your Product or Service

Screencast explainer videos can be an extremely effective way to sell your product or service to potential customers. By highlighting the most important features and benefits of your product or service, you can showcase why it’s worth investing in.

Easy to Understand and Visualize

Animated explainer videos are often more accessible to follow than text-based explanations. Videos allow viewers to see visual representations of potentially complex ideas, making it easier to digest. This ease of understanding can make your product or service seem more approachable and attractive to potential customers.

Explainer Videos Boost Customer Retention and Engagement

Explainer videos are an excellent way to boost customer retention and engagement. With video, potential customers are more likely to remember your product or service than if they had just read through a list of features on your website. Adding videos to your landing page can also help increase engagement and reduce bounce rates, increasing the chances that viewers will subscribe or take further action.

If your business is of software or app-related, investing in a professional animated screencast video could be the boost it needs. By following these best practices and choosing the right animation style, your explainer video can effectively communicate your message, while highlighting the benefits of your product or service.

Screencast Explainer Videos FAQ

If you are interested in making a screencast explainer video, you might have some questions – we’ve got you covered! Below are the ten most common questions regarding screencast explainer videos:

1. What is a Screencast Explainer Video?

A screencast explainer video is a type of video that shows a software or app in action by recording the computer screen as someone navigates through it. Typically, voice-over will be added to explain the actions on the screen and engage the audience.

2. How can Screencast Videos be Used?

Screencast videos can be used in many ways, such as tutorials for users, showcasing a new software or app, or for marketing purposes on YouTube or other digital platforms. They are a great way to communicate a message in a visual and engaging way to potential customers.

3. How do I Create a Screencast Video?

To create a screencast video, you will need to use a screen capture software or tool. Once you have recorded your actions on the computer screen, you can edit the digital footage and add in any necessary visuals, such as animation or transition effects. Finally, you can add in a voice-over, music, and make any additional edits before publishing.

4. What Style is Best for a Screencast Video?

When it comes to screencast videos, the best style is something that is concise, straightforward and easy to follow. Consider using a whiteboard or simple motion graphics to highlight important information. Avoid making the video too complicated or cluttered – focus on what your viewer needs to know.

5. How Long Should a Screencast Video Be?

The length of a screencast video depends on its purpose and content. Generally, the ideal length for a screencast video is between 60 to 90 seconds. However, there are exceptions when the content requires a longer video. For instance, if the video is instructional and covers multiple steps, a longer duration is acceptable. The key is to remain concise, and engaging, and provide valuable information to the viewer without causing boredom or confusion. 

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

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