Do you know that explainer videos have been used to increase conversion rates by up to 20%? Explainer videos are short, informative and engaging. They are a great way for businesses of all sizes to showcase their products or services in an easy-to-understand visual format. In this article, we discuss the different types of explainer videos available today – from animated whiteboard videos to stop motion animation and beyond.

Explainer videos can help bring your brand’s story alive while providing more information on your product or service than text alone ever could. With so many options out there, it’s important to understand which type of explainer video is best suited for conveying your message. We break down some popular types of explainer videos below, including advantages and disadvantages compared with other methods of communication.

From live action sequences to 3D animations, each type offers its own unique strengths when it comes to delivering an effective explanation about any topic or concept. Read on as we look at how each type fits into the overall marketing strategy for businesses looking for maximum impact with their explainers!

What Is An Explainer Video?

Explainer videos are one of the most popular forms of marketing today, and they come in many types. Their effectiveness relies on the type chosen to fit any given project’s needs. In this section we’ll explore the different types of explainer videos available: animated explainers, whiteboard explainers, motion graphics explainers, and 3D animation videos.

Animated explainer videos use cartoon-style visuals to help viewers understand complex topics or processes in an entertaining way. They can be highly customized with vivid colours and a wide range of characters that engage viewers while conveying key messages effectively. Whiteboard explainer videos involve drawings created on a white background often by hand as part of their narration; these tend to focus more on storytelling than animations do. Motion graphics explainer videos combine elements such as text, images, shapes, icons and logos into moving sequences set against music or voiceover audio which allows for greater flexibility when creating visual stories. And lastly 3D animation videos leverage computer generated objects and environments to create realistic scenes that look like something out of Hollywood blockbuster film!

No matter what type is used, each form has something unique to offer depending on your target audience, budget and desired outcome from the video – so it pays off to choose wisely! Each brings its own strengths and weaknesses – but when done right all have effective power to communicate ideas quickly and easily.

Why Explainer Videos Are Effective

Explainer videos are so powerful, they almost seem like magic! From d animation to screencast explainer videos, motion graphics videos and whiteboard animations—they can make even the most complex topics easier for people to understand. And that’s why businesses everywhere rely on these amazing video tools when trying to communicate their message.

There are a few key features of an explainer video that makes it such a great communication tool: – It simplifies difficult concepts by breaking them down into easy-to-understand visuals. – It helps engage your audience with entertaining content rather than boring text or long presentations. – It is also cost effective since you don’t need expensive equipment in order to create one.

So why choose an explainer video? Well, because they provide the perfect balance between engaging visuals and simple explanations which allows viewers to get the information they need quickly without feeling overwhelmed. Plus, there are several different types of explainer videos available such as d animation,screencast explainer video,motion graphics videos,whiteboard animation videos — each have their own benefits depending on your budget and needs!

The Different Types Of Explainer Videos

Explainer videos are often considered to be a great way to explain complex concepts and ideas in an engaging manner. However, there is much more to consider than just the effectiveness of these types of videos. In fact, there are different varieties of explainer video that can help you better communicate your message depending on its purpose.

For starters, live-action video production involves filming professionals or actors reciting scripted lines for product demonstrations or other educational purposes. Screencast videos record computer screens with accompanying audio commentary from the presenter’s voiceover narration. Animated videos bring words, graphics, images and motion together into one piece which allows them to tell stories in vivid detail without any restrictions. Whiteboard videos generally consist of animation drawn by hand while being narrated overtop – making it easier to grasp abstract topics as well as providing context through visual representation. Finally, motion graphics provide unique visuals using objects and shapes such as logos combined with sound effects and music to create stunningly effective pieces that leave lasting impressions.

In this section we will focus specifically on whiteboard animation explainer videos; how they work and why they are so popular amongst viewers today.

Whiteboard Animation Explainer Videos

To cut to the chase, whiteboard animation explainer videos are a great way to get your message across. These types of explainers use an animated hand or cursor to draw images and text on a whiteboard which helps viewers understand their point in a fun, engaging way. Whiteboard animations are often used for educational or technical topics that require step-by-step explanations like product tutorials.

Whiteboard animations are a great way to explain complex topics in an engaging and entertaining manner. They can help viewers understand difficult concepts by breaking them down into easy-to-understand visuals, while also providing context through visual representation. Plus, they are cost effective since you don’t need expensive equipment in order to create one. With whiteboard animations, you can easily capture the attention of your audience and make sure that your message is communicated effectively.

Whiteboard animations are also great for marketing and advertising purposes as they are designed to capture the attention of viewers. They can be used to quickly explain a product or service, demonstrate how to use a product, or even to tell a story. Since whiteboard animation explainer videos are so engaging, they are often used to increase brand awareness, boost website traffic, and ultimately convert viewers into customers.

Lastly, there are character animation videos which involve cartoon characters and other digital elements interacting with each other in order to communicate a message about a brand or topic. Cut out animation is also an option for creating custom visuals using flat objects and various textures such as paper pieces or fabric shapes moving around the screen according to the story line. All these options help bring life into any kind of presentation making complex ideas easier to comprehend by audiences from all backgrounds. Smoothly transitioning now into 3D animation explainer videos…

2d Animation Explainer Videos

2D animation explainer videos are becoming increasingly more popular. In fact, according to recent studies, 85% of the top 100 YouTube channels use animated explainers in their content marketing strategy. 2D animation is a great tool for creating visually engaging storytelling that can get your message across quickly and effectively.

2D animation explainer videos offer countless possibilities when it comes to conveying ideas or messages through motion graphics and animation techniques. The elements used include characters, backgrounds, props, textures, lighting effects and sound design which all come together to create something unique. It’s also possible to combine multiple styles within one video such as stop-motion with digital painting or hand drawn illustrations with 3D assets.

The beauty of these explainer videos lies in its ability to capture attention while delivering information in an entertaining way; perfect for any type of business looking to make a lasting impression on customers or clients. Whether you’re aiming at education, emotional connection or persuasion – this technique will bring life into what could have been dull material! Moving onto 3D animation…

3d Animation Explainer Videos

Take your explainer videos to the next level with 3D animation! This powerful motion technique combines dynamic video, static images and graphic elements to create an immersive experience that grabs attention. Using three-dimensional objects and settings instead of two-dimensional designs can be a great way to engage viewers and keep them interested in your message. With this approach, you can bring life to abstract concepts or ideas using animations that are realistic and engaging.

Animated 3D scenes make for eye-catching visuals and informative infographics – something that traditional 2D techniques may not always offer. You also have more control over how you want these motions to look, as well as being able to tailor it according to your specific needs. From creating characters, backgrounds and complex shapes, there’s no limit when it comes to expressing yourself through this creative medium.

The potential applications of 3D animation explainer videos are endless; they can be used across multiple industries, from marketing campaigns on social media platforms right through to educational tools for students learning online. This is why so many businesses choose this method over other types of explainer videos such as infographic or motion graphics ones. So if you’re looking for a visually striking way to communicate your message – then 3D animation could just be the perfect fit!

Motion Graphics Explainer Videos

Motion graphics explainer videos are a popular choice for businesses looking to communicate their message in an engaging and stylish way. But, how do they differ from other video styles? Let’s explore the truth behind this type of video.

At its core, motion graphics is a combination of graphic design and animation used together to create a visually appealing video that can captivate your audience. The most common types of motion graphics include kinetic typography, flat design, and 3D space. Each style has unique characteristics that add dynamic elements to the overall composition: – Kinetic typography involves using animated text on top of photographs or abstract backgrounds to make words come alive. – Flat designs have minimalistic animations with 2D shapes and characters moving around within the frame. – 3D space uses three-dimensional objects such as cubes and spheres which creates more depth in the visuals compared to other styles.

These different techniques give you a range of options when it comes to creating your own motion explainer videos, allowing you to customize them based on your brand’s personality and target market. With motion graphics, you can easily capture people’s attention while conveying complex ideas quickly and effectively. Transitioning into…

Live Action Explainer Videos

Let’s dive into the world of live action explainer videos. To put it simply, these are videos that involve real people and use a human touch to bring a message to life for the target audience. Taking a look under the hood, here’s what makes them unique: 1. Real customers or actors from your own business can be used in the video; 2. The raw emotions they convey feel more genuine than those found in motion graphics explainer videos; 3. There is an added layer of realism as viewers get to see facial expressions and body language which helps build trust with potential customers; 4. It allows you to better connect with each individual member of your target audience on an emotional level due to its candid nature.

Live action explainer videos also allow you to create content quickly without needing special skills such as graphic design or animation experience – something that would otherwise take longer with other types of explainer videos. This means you have greater flexibility when creating your video, allowing you to focus on capturing your core message while still delivering quality output in less time.

The benefits don’t end there either; by employing real people rather than computer-generated characters, this type of explainer video brings a sense of relatability and authenticity that is sure to resonate with viewers regardless of their background or beliefs. With all these advantages taken into account, it’s easy to see why many brands are turning towards live action explainers when crafting engaging video content!

Stop Motion Explainer Videos

Stop motion explainer videos are an animated delight, bringing a unique charm to the world of visuals. Much like cut out animation, these videos employ abstract shapes and figures that come alive on-screen. Unlike many other types of explainers however, stop motion is often used for app demos or products that have more of a people oriented focus.

This distinct style has its own challenges which must be carefully addressed in order to create effective content. Attention must be paid to framing each shot correctly as well as ensuring smooth transitions between clips. Additionally, if any text needs to be incorporated into the video then it should be done in such a way so as not to interrupt the flow of movement throughout the piece.

TIP: When creating a stop motion explainer video, consider legal issues such as obtaining permission from relevant copyright holders before using music or images sourced externally. With this taken care of, you’ll open yourself up to greater creative freedom when crafting your ideal storyboard! Transitioning gracefully into our next topic – kinetic typography explainer videos…

Kinetic Typography Videos

Kinetic typography videos are an eye-catching way to bring your message to life. This type of explainer video uses motion and text to create a visually appealing story that is sure to capture the attention of your target audience. By combining words in different ways, you can create a unique and captivating experience that will leave viewers wanting more.

The key to success with this type of explainer video is to ensure that the text is easy to read and understand. This means using a font size that is appropriate for the length of the video as well as ensuring there are no spelling mistakes or grammatical errors. Additionally, it’s important to consider the pacing of the video – too slow and viewers may lose interest, too fast and they won’t be able to comprehend what is being said.

TIP: When creating a kinetic typography explainer video, consider using a voiceover artist to help bring your message to life. This will ensure that viewers are able to understand the content as well as making it more engaging for them.

Here’s why it can be such an effective tool: 

  1. Kinetic typography videos are visually engaging: they draw attention and help to communicate a message more effectively.
  2. Kinetic typography videos can be produced quickly, making them a great choice for tight deadlines.
  3. They are cost effective, as they require minimal resources to produce.
  4. Kinetic typography videos are powerful in conveying emotion and mood.
  5. They are easily shareable, making them great for marketing and promotional campaigns.

Screencast Explainer Videos

Coincidentally, screencast explainer videos are the perfect solution for complex topics that need to be explained in a short time. As their name suggests, they use screen captures of online software, combined with audio narration and visuals such as graphics or text, to create stellar explainer videos. This type of video is ideal when you want to illustrate how an email subject works, show off a new feature on your website, or demonstrate usage instructions for an app.

Screencasts can also be used to break up long pieces of content into manageable chunks for viewers who may find it difficult to pay attention if presented with too much information at once. The combination of visuals and audio narration helps draw viewers’ attention, making them more likely to remember what was said during the video.

Not only do these types of explainer videos help simplify complicated concepts for users easily but also make it easier for developers and marketers to share information quickly and efficiently in a visually appealing way. They can even include interactive elements like quizzes which allow viewers to test their understanding after watching the video!

Mixed Media Explainer Videos

Mixed media videos are a great way to tell a story and captivate the audience. They combine the power of visuals, text, music and animation to create an immersive experience. Live action or animated videos are combined with illustrations, text and music to create an engaging piece of content that explains a concept or product in an entertaining and informative way. By using a combination of elements, mixed media explainer videos are able to connect with viewers on an emotional level as well as delivering valuable information. This type of content is a great way to engage and educate viewers, increasing their understanding of the topic or product and ultimately increasing customer loyalty.

With this format, you can create something powerful enough to make customers stop scrolling through their newsfeed and take notice. You have the potential to captivate audiences in ways never imagined before – all thanks to the power of mixed media explainer videos!

Storytelling Explainer Videos

Did you know that storytelling explainer videos are one of the most popular types of videos online? These videos, which combine action and social media with animation software to create an engaging story, have become a mainstay on websites and platforms like YouTube.

Storytelling explainer videos allow companies to effectively communicate their message in a way that resonates with their audience. By combining visuals and audio into a narrative-style video format, these explainers can quickly capture viewers’ attention and keep them engaged for longer periods of time. Moreover, they provide an opportunity for companies to build trust among their customers as well as establish themselves as experts in the field.

The use of storytelling explainer videos has been embraced by many businesses because it offers an easy-to-digest form of communication that is tailored specifically to the needs of each individual customer or viewer. With this type of content, marketers can get creative and convey complex topics in ways that are both entertaining and informative. As such, it’s no surprise that storytelling explainer videos continue to be a popular choice for companies looking to stand out from the competition.

With all this in mind, let’s move onto interactive explainer videos – another powerful tool used by brands today…

Interactive Explainer Videos

Studies have shown that interactive explainer videos are one of the most effective ways to engage with an audience. This type of video creates a personal relationship between the viewer and the brand, helping complex ideas stick in their minds better than any other medium.

Interactive explainer videos provide many benefits for businesses looking to communicate complex topics: * They promote two-way communication by prompting viewers to answer questions or complete tasks. * They can be used as an employee introduction video, creating a connection between employees and customers. * They create lasting impressions on viewers by guiding them through key concepts while also allowing them to take part in the experience. * They offer more opportunities for visual storytelling due to their ability to add layers of complexity and interactivity. * These videos help simplify complex information into easily digestible chunks that audiences can understand quickly.

At this point, you may have decided that interactive explainer videos could work well for your business – but it’s still important to consider which type would be best suited for your needs before taking action. We’ll discuss how to choose the right explainer video type next.

Choosing The Right Explainer Video Type

When it comes to choosing the right explainer video type, there are a few factors to consider. The style of explainer video you select should always be tailored to your product or service and target audience in order to ensure maximum effectiveness. With this in mind, let’s explore some of the types of explainer videos available:

  1. Animation Explainer Videos: These typically feature bright colors, dynamic animations, and engaging characters that capture viewers’ attention. They can also convey complex ideas quickly and easily as they provide an effective visual medium for storytelling.
  2. Live Action Explainer Videos: In contrast to animation, these utilize real people instead of animated characters and often involve props or footage from actual locations relevant to the message being conveyed. They’re great for creating more relatable stories that evoke emotion and make viewers feel connected on a personal level with those involved in the video production process.
  3. How-To Video Tutorials: This type of explainer video is geared towards teaching viewers how to do something specific – such as setting up a new gadget or learning a particular software program. These can be particularly useful when products have multiple features or require complicated instructions for proper use.

No matter what kind of explainer video you choose, working with an experienced explainer video company will help ensure your message is delivered effectively and resonates with your intended audience!

Frequently Asked Questions

How Much Does An Explainer Video Typically Cost?

Explainer videos are an increasingly popular way to communicate complex messages. But how much will a professional explainer video cost? That depends on the length and complexity of the project, as well as any additional features such as animation or voiceover.

First and foremost, it’s important to consider your budget when creating an explainer video. While some inexpensive templates can be found online, they won’t deliver the same quality as a professionally produced video. Professional videos often start around $2,000 for shorter projects and can reach up to tens of thousands of dollars depending on factors such as type of animation or number of scenes.

It’s also worth noting that getting a great return on investment requires time and effort in marketing too – so think about what channels you’ll use to promote your video before investing in production costs. Here’s a tip: Investing in influencer campaigns is one effective way to increase views and engagement with potential customers.

What Is The Average Length Of An Explainer Video?

Explainer videos are an effective way to quickly introduce a concept or tell a story, but how long should they be? When considering the average length of an explainer video, it’s important to understand that there is no one-size-fits-all answer. The duration of any given explainer video will depend on its purpose and audience, as well as how complex the topic is.

The typical length of an explainer video can range from 30 seconds all the way up to 10 minutes. Shorter videos tend to work best for simple concepts, such as introducing a product feature, while longer ones may be necessary when presenting more detailed information about your company or explaining a technical process. Keeping in mind your target audience’s attention span is also key – if you want viewers to watch until the end without losing interest then make sure you keep things concise and engaging!

No matter what type of explainer video you’re creating, quality should always come before quantity. It’s better to have a short video with great content than a lengthy one where details are lost along the way. To ensure you deliver quality content in a reasonable amount of time, start by nailing down your script beforehand – this will help set expectations for both yourself and potential viewers.

What Is The Best Type Of Explainer Video For My Business?

Explainer videos are a great way to showcase your business and products. But with so many types available, it can be hard to know which type is best suited for you. In this article, we’ll look at the different types of explainer videos and how they could benefit your business.

There are five main types of explainer videos that businesses typically use: * Animated Explainer Videos – These are highly engaging, colourful animations that bring an idea or product to life. They’re ideal for introducing new concepts or services in an interesting way. * Live Action Explainer Videos – This type of video uses real people as opposed to animation characters and provides a more personal touch. It’s perfect for telling stories about real customers who have used your product or service. * Whiteboard Animations – These involve drawing out ideas on a whiteboard while explaining the concept in voice-over narration. The visuals help break down complex topics into simpler ones and make them easier to understand. * Kinetic Typography – Also known as ‘moving text’, kinetic typography involves adding motion graphics to words spoken over music, creating an eye-catching piece of content that stands out from regular explainers. * Screencast Video Tutorials – These focus on demonstrating how specific tasks should be done within software applications or websites using step-by-step instructions accompanied by screenshots or footage taken directly from the user’s screen.

So what kind of explainer video will work best for your business? It all depends on the message you want to communicate, the audience you’re targeting, and the budget you have available – but one thing is certain; whatever type you choose, it needs to be creative, informative, and memorable if it’s going to engage viewers and drive conversions.

How Do I Measure The Success Of My Explainer Video?

Measuring the success of an explainer video can be a daunting task, and it’s important to have clear goals in mind before you begin. According to research conducted by Wyzowl, 88% of businesses use some kind of video as part of their marketing strategy, so having a successful explainer video is key for any business looking for an edge.

To measure the success of your explainer video, start by tracking its performance on social media. Look at metrics such as engagement rates from likes and shares, as well as views and reach. These will give you a good indication of how popular your content is with audiences across different platforms. Additionally, if you are running paid advertising campaigns alongside your explainer videos, make sure to keep track of how much money each campaign brings in compared to the cost per view (CPV). This will help you determine whether or not those ad campaigns are worth the investment.

Lastly, don’t forget to survey viewers after they’ve watched your explainer video! Ask them questions about what they thought was most helpful or memorable about the video itself. You can even ask them more direct questions like if they’d recommend it to others or purchase something related to your product or services based on watching the video. Gathering feedback from viewers provides valuable insight into what resonates with them when watching your explainer videos and allows you to better tailor future efforts towards achieving maximum success.

How Do I Ensure My Explainer Video Stands Out From The Competition?

As the adage goes, ‘go big or go home!’ Standing out from the competition is essential when it comes to explainer videos. With an increasing number of organisations using them as a key part of their marketing strategies, having yours stand out is critical for success.

So how do you ensure your explainer video stands apart? Firstly, create content with originality and personality; this will help make sure that your message resonates with viewers. Secondly, use visuals which are captivating yet simple enough to understand quickly. Thirdly, try to keep it short – research shows that shorter videos tend to be more successful than longer ones. Finally, include elements like music and sound effects in order to give some depth and texture to the overall production quality of your video.

Achieving a unique and memorable explainer video requires creativity combined with technical know-how – but if done right, it can take your business’s presence online up several notches! So don’t forget: always strive for something special and different when creating an explainer video.


Explainer videos are an incredibly important tool used in marketing and advertising. They can help businesses to reach a wider audience, effectively share their message, and increase conversions. Investing in the right type of explainer video for your business is essential – but it’s not just about cost or length. You must also measure success, stand out from competition, and ensure that you create an engaging video that resonates with viewers.

The key to creating a successful explainer video is finding the perfect balance between quality content and clever execution. Your explainer video should be well-crafted, clearly communicate your message, and include elements such as animation, music, motion graphics and sound effects to keep viewers hooked until the very end. It shouldn’t feel too long or too short – rather, it should provide enough information to capture interest without overwhelming its audience.

Ultimately, when done correctly a good explainer video has the potential to make a huge impact on your current or future customer base. From start to finish there’s an artistry involved in crafting these types of videos; one which requires skillful juxtaposition of visuals and audio alongside compelling storytelling techniques to truly captivate viewers across all channels.

This article was written by Creative Island's founder Filipe Bastos. Beyond being the owner of the studio, Filipe has a background in philosophy and psychology, and loves reading and writing about anything related to human nature. He brings his unique perspective and insights to the work he does, including creating engaging and effective animated explainer videos for startups and small businesses.

Say goodbye to dull and generic videos!

Let's work together to create an animation that will bring your story to life in a memorable and impactful way!


Dowload the Book

Download our free 59-page eBook, and unlock the power of engaging, cost-effective animated videos for your marketing strategy.